Books by Prof. Demetris Vrontis
Journal of Business Research,, 2019
Research on research and development (R&D) internationalization appears in several disciplines, w... more Research on research and development (R&D) internationalization appears in several disciplines, with significant contributions in innovation, international business, management, and strategy research. Although the phenomenon is widely used in both research and practice, the impact of this concept on innovation is still not clear due to the multidisciplinary nature of this relationship. This research gap is the motivation for the present study. Through a systematic review of 42 articles on R&D internationalization appearing in publication outlets for more than two decades, this paper examines the impact of R&D internationalization on innovation within the firm's boundaries. Based on this analysis, we map extant literature on the topic and we present an integrative framework of this relationship for future scholars to further build on, and executives to be guided by.
The economical crisis affected in particular regions focused on manufacturing specializations. Co... more The economical crisis affected in particular regions focused on manufacturing specializations. Considering the important role played by Italy in this industry, this paper aims at providing a measure of the competitiveness of the manufacturing industry at regional level, focusing on positioning of Piedmont, a manufacturing vocation region. Despite the important role played by Italian manufacturing, literature concerning the creation of a synthetic regional index of this type of competitiveness is practically nonexistent. The paper bridges this gap throughout the development of a global index of regional competitiveness of the manufacturing industry. Methodology consists in a systematic analysis of drivers supported by literature at the base of the competitiveness of the regional manufacturing industry and in the validation of results by means of 3 focus groups composed of 30 stakeholders belonging to different organizations in two phases (Delphi Method). Results show a system of measure based on eight competitive drivers and its application to the Italian and Piedmont system highlights a strong heterogeneity among regions; this shows how Italian manufacturing industry depends on a few highlycompetitive regional systems and emphasizes the first position of Piedmont in this field. The creation of a ranking of the Italian regional systems on the base of the competitiveness of their manufacturing industry allows to draw important developing strategies. Main limits of this research involve the level of exhaustiveness of drivers and indices, chosen throughout criteria of relevance, transferability and accessibility.
Vrontis, D., Sakka, G. and Amirkhanpour, M. (2015), Management Innovation, Entrepreneurship and H... more Vrontis, D., Sakka, G. and Amirkhanpour, M. (2015), Management Innovation, Entrepreneurship and Human Resource Management Practices: a Global Perspective, UK: Cambridge Scholars Publishing (ISBN 978-1-4438-7464-9).
This book consists of various chapters which focus on the wider contexts of management innovation, entrepreneurship, and human resource management practices. Furthermore, the chapters are authored by scholars from all over the world to give the book a global perspective. Innovation is the foundation of economic growth and corporate prosperity. Entrepreneurship on the other hand provides all the necessary mobilization for this growth and prosperity. Human Resource Management practices safeguard internal relationship approaches, sustainability and efficiency. The book relies on subjects such as innovation, competitiveness, innovative business, human resource management practices, corporate entrepreneurship, management change, marketing, risk management, transnational innovation strategies and tactics, and innovative corporate practices.
Vrontis, D., Weber, Y., Tsoukatos, E. and Maizza, A. (2015), Contemporary Trends and Perspectives... more Vrontis, D., Weber, Y., Tsoukatos, E. and Maizza, A. (2015), Contemporary Trends and Perspectives in Wine and Agrifood Management, Cyprus: EuroMed Press (ISBN: 978-9963-711-30-7).
This second decade of the millennium finds the world changing at a once unimaginable pace. Busine... more This second decade of the millennium finds the world changing at a once unimaginable pace. Businesses, tangled in the interwoven threads of galloping globalization, technological advances, cultural diversity, economic recession and deep-rooted human social evolution, struggle to keep up with incessant changes; consequently and inexorably experiencing severe difficulties and disorientation. Executives, much bewildered, habitually turn to conventional, time-honoured strategies and practices, which increasingly fail to offer the much-sought answers and means to survival, competitiveness and growth.
We are currently experiencing a business era of turbulence and dynamic change – an era that inherently rejects conventionality and orthodox business theory to reward businesses embracing agility, reflex-style adaptability, innovation and creativity. This turbulence is, however, not a parenthesis or even a pattern, but the new reality in which each business must reinvent and redefine itself. This is a new reality of stakeholders that shift focus from the external to the internal, from the tangible to the intangible, and from fact to perception.
This book presents research and paradigms that transcend classical theory in order to examine how business practice is positively affected by these conditions. Across a multitude of sectors and organisational types, scholars of different business specialisations set the theoretical foundations of contemporary thinking and present their practical implementations.
Dr Demetris Vrontis is a Professor of Marketing, and Dean and Director at the University of Nicosia, Cyprus. Dr Vrontis is the Editor-in-Chief of the EuroMed Journal of Business and the President of the EuroMed Research Business Institute. His prime research interests are in strategic marketing planning, branding, marketing communications and wine marketing, areas in which he has widely published and consulted.
Dr Alkis Thrassou is an Associate Professor at the School of Business at the University of Nicosia, Cyprus. He holds a PhD from the University of Leeds, UK, and is a Chartered Marketer, a Chartered Builder and an EMRBI Research Fellow. He has published dozens of prominent scientific works and retains strong industry ties.
Marketing and Retailing Strategy
The book looks into the theory and practical application of Strategic Marketing Planning. It cove... more The book looks into the theory and practical application of Strategic Marketing Planning. It covers all necessary tools and concepts that are necessary for professionals, academics and students that wish to develop a successful plan for their business, department, unit or specific task. It covers in detail the following topics: Situation Analysis (internal and external analysis – SWOT and TOWS), Mission and Objectives, Strategy and the use of Strategic Models, Tactics (with specific reference to the 8Ps - Product, Price, Place, Promotion, People, Physical Evidence, Process Management and Periods), Segmentation, Targeting and Positioning, Services Marketing and Market Research. For specific reviews of the book, see attached document.
Global Marketing and Export Management
The book looks into the theory and practical application of International Marketing and covers al... more The book looks into the theory and practical application of International Marketing and covers all the tools and concepts necessary for professionals, academics and students wishing to develop a successful plan for a specific task, their business or their international subsidiary business unit (SBU). The following topics are covered in detail: the concepts for international marketing, the environment for international business, international marketing research, exporting, licensing, foreign direct investment, counter-trade, logistics, and international product, price and promotion decisions. Finally, the book provides 13 short cases that practically examine the theoretical concepts of the book applied in real life situations.
Retail and Fashion Marketing: the Complete Strategic Guide
The book looks into the theory and practical application of retail and fashion marketing. It c... more The book looks into the theory and practical application of retail and fashion marketing. It covers all necessary tools and concepts that are necessary for professionals, academics and students that wish gain an understanding of fashion marketing, strategy and retailing in the clothing industry. In addition, the book presents 11 cases with companies like Asda George, Marks and Spencer women’s wear, Zara, Gap, Gucci, Levi’s, Tesco, George, H & M, Marks and Spencer men’s wear and Tiffani & Co with the aim to provide to its readers a better understanding of how the industry really operates and how theory integrates with practice.
Οινολατρεία - Όλα Όσα Πρέπει να Γνωρίζετε για τον Οίνο
Strategic Marketing and Retail Thought
Marketing Planning: Analysis, Tactics and Strategy
Upravljanje Strateškim Marketingom
STRATICS, Strategy and Tactics in Marketing
Vrontis, D., . (2002), , Manchester: Manchester Metropolitan University (ISBN: 0905304 446)
International Marketing Reader
Cases for the International Marketing Reader
Papers by Prof. Demetris Vrontis
EU Public Procurement: The SME Perspective
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business, 2020
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Books by Prof. Demetris Vrontis
This book consists of various chapters which focus on the wider contexts of management innovation, entrepreneurship, and human resource management practices. Furthermore, the chapters are authored by scholars from all over the world to give the book a global perspective. Innovation is the foundation of economic growth and corporate prosperity. Entrepreneurship on the other hand provides all the necessary mobilization for this growth and prosperity. Human Resource Management practices safeguard internal relationship approaches, sustainability and efficiency. The book relies on subjects such as innovation, competitiveness, innovative business, human resource management practices, corporate entrepreneurship, management change, marketing, risk management, transnational innovation strategies and tactics, and innovative corporate practices.
We are currently experiencing a business era of turbulence and dynamic change – an era that inherently rejects conventionality and orthodox business theory to reward businesses embracing agility, reflex-style adaptability, innovation and creativity. This turbulence is, however, not a parenthesis or even a pattern, but the new reality in which each business must reinvent and redefine itself. This is a new reality of stakeholders that shift focus from the external to the internal, from the tangible to the intangible, and from fact to perception.
This book presents research and paradigms that transcend classical theory in order to examine how business practice is positively affected by these conditions. Across a multitude of sectors and organisational types, scholars of different business specialisations set the theoretical foundations of contemporary thinking and present their practical implementations.
Dr Demetris Vrontis is a Professor of Marketing, and Dean and Director at the University of Nicosia, Cyprus. Dr Vrontis is the Editor-in-Chief of the EuroMed Journal of Business and the President of the EuroMed Research Business Institute. His prime research interests are in strategic marketing planning, branding, marketing communications and wine marketing, areas in which he has widely published and consulted.
Dr Alkis Thrassou is an Associate Professor at the School of Business at the University of Nicosia, Cyprus. He holds a PhD from the University of Leeds, UK, and is a Chartered Marketer, a Chartered Builder and an EMRBI Research Fellow. He has published dozens of prominent scientific works and retains strong industry ties.
Papers by Prof. Demetris Vrontis