Outreach Campaign Toolkits

You can make a difference — support Veterans and their families by sharing the toolkit resources below. This page will be updated as new content becomes available.


Communications content and resources:


Key Messages

Leverage these key messages and incorporate into web content, materials, presentations, and social media messaging that your NCA facility or organization develops to promote VA burial and memorial benefits.

  • The role of the Department of Veterans Affairs (VA) National Cemetery Administration (NCA) is to ensure those who served this nation are never forgotten. VA operates more than 155 national cemeteries and maintains over 4 million graves to honor their memory, service, and sacrifice.

  • Planning with your loved ones in advance can reduce your family's stress at a difficult time. Whether choosing a VA national cemetery, VA grant-funded cemetery, or a private cemetery, VA burial and memorial benefits ensure you and your family receive the ceremony and remembrance you deserve.


  • Eligible Veterans have earned VA burial benefits at a VA national cemetery for themselves, their spouses, and qualifying family members.

  • Veterans and spouses who want to be buried in a VA national cemetery can apply to find out in advance if they are eligible.

  • Completing the simple, online pre-need burial eligibility application is the starting point in end-of-life planning with your family. It takes less than 10 minutes to fill out and could save your family thousands of dollars in burial costs.


  • Along with VA's national cemeteries, VA funds state, territorial, and tribal cemeteries, giving nearly 94% of Veterans living in the U.S. access to a Veterans cemetery within 75 miles of their home. This gives Veterans and their families more choices and ensures they receive the honor and remembrance they deserve.

  • VA provides funding to establish, expand, improve, and maintain more than 120 state, territorial, and tribal Veterans cemeteries in 47 states and 3 territories including Guam, Saipan, and Puerto Rico.

  • Veterans who want to be buried in a VA grant-funded cemetery should reach out to their desired cemetery for more information on their full range of burial benefits and eligibility.


  • If choosing burial in a private cemetery, Veterans are eligible for VA memorial benefits, including a government headstone, marker or medallion, a United States burial flag, and presidential certificates.



Digital Publication Content

Share the content below in local digital publications throughout the month to spread awareness of VA's burial and memorial benefits, with content you can tailor to your networks, whether your are looking to reach other industry professionals or Veterans and their families.

Digital publications may include email distributions, digital newsletters or blogs, and online articles or website updates.

NCA Launches New Resource Hub to Empower Industry Professionals Serving Veterans

The National Cemetery Administration (NCA) is proud to introduce its newly launched Plan Today, Honor Forever "Industry Professionals" webpage — a dedicated online hub for end-of-life professionals to quickly access essential tools, educational materials, and promotional resources to better support Veterans and their families.

This webpage launch is part of NCA's first nationwide communications campaign, aimed at raising awareness of VA burial and memorial benefits among Veterans, their families, and the professionals who support them.

NCA's new campaign webpage centralizes key resources to assist its network of industry professionals in providing accurate, relevant communication about VA burial and memorial benefits. Highlights include:

  • Outreach campaign toolkits for local engagement efforts, with resources and messaging specifically tailored for industry professionals

  • Infosheets and flyers clarifying pre-need eligibility, burial options, grant-funded cemetery benefits, and more

  • Social media graphics and digital posters tailored for community outreach

  • Guidance on VA memorial benefits at private cemeteries

All campaign resources are available on NCA's website at www.cem.va.gov/industry.


NCA Launches New Resource Hub to Help Veterans and Families Plan Ahead

The National Cemetery Administration (NCA) is proud to introduce its newly launched "Veterans and Families" webpage — a dedicated online hub for Veterans and their families to quickly access educational resources and learn more about VA burial and memorial benefits.

This webpage launch is part of NCA's first nationwide communications campaign — Plan Today, Honor Forever — designed to help you understand your options and plan ahead.

With Plan Today, Honor Forever you can:

  • Learn what burial and memorial benefits you may be eligible for

  • Share important information with your family or caregivers

  • Check your eligibility for burial in a VA national cemetery by filling out a pre-need burial eligibility application

  • Understand how VA burial allowances may help cover costs

Visit www.cem.va.gov/veterans-and-families to explore these campaign resources and end-of-life planning tools. For questions about VA's burial benefits, you can call 800-827-1000 (TTY:711).




Below are graphic image options and templated content you can use to promote VA burial and memorial benefits and the VA pre-need burial eligibility application. Simply download the images and tailor the content for your social media channels.



  • Between VA's 155+ national cemeteries and 120+ VA grant-funded cemeteries, nearly 94% of Veterans living in the U.S. have access to a Veterans cemetery within 75 miles of their home. Learn more and explore your options: https://www.cem.va.gov/veterans-and-families

  • Plan Today. Honor Forever. Whether choosing a VA national cemetery or a private cemetery, VA burial and memorial benefits are available to Veterans. Learn more about these benefits and eligibility: https://www.cem.va.gov/veterans-and-families

  • #DYK VA national cemeteries also offer cremation burials? Veterans, explore your VA burial benefits and start planning today: https://www.cem.va.gov/veterans-and-families



  • @ [YOUR ACCOUNT] is committed to working with Veterans and their families to ensure they receive the honor and remembrance they deserve. Find out more about VA's burial benefits and eligibility: https://www.cem.va.gov/veterans-and-families

  • #DYK VA's burial and memorial benefits can save Veteran families thousands of dollars? @ [YOUR ACCOUNT] is spreading the word to make sure Veteran families know about and have access to their earned benefits. Learn more: https://www.cem.va.gov/veterans-and-families




Flyers

Print these flyers (one page, 8.5" x 11") and display at your facility or organization to spread awareness of VA's burial and memorial benefits among Veteran families in your community.

Product thumbnail: VA Burial Benefits: Planning in Advance Flyer

VA Burial Benefits: Planning in Advance

This is a promotional flyer to encourage those interested in burial in a VA national cemetery to complete the pre-need burial eligibility application.

Product thumbnail: Planning and Scheduling a Burial at a VA National Cemetery Flyer

Planning and Scheduling a Burial at a VA National Cemetery

This introductory flyer explains how to arrange a burial in a VA national cemetery.

Product thumbnail: Cremation Burial at VA National Cemeteries Flyer

Cremation Burial at VA National Cemeteries

This flyer highlights burial benefits and cremation burial options for Veterans at VA national cemeteries.

Infosheets

Download these infosheets (two pages, 8.5" x 11") and share with Veteran families in your community to spread awareness of the benefits they have earned.

Product thumbnail: Burial Benefits at VA National Cemeteries Infosheet

Burial Benefits at VA National Cemeteries

This infosheet includes information about VA burial benefits at VA national cemeteries for eligible Veterans, their spouses, and qualifying family members.

Product thumbnail: Burial Benefits at VA Grant-Funded Cemeteries Infosheet

Burial Benefits at VA Grant-Funded Cemeteries

This infosheet provides information about VA burial benefits available to eligible Veterans at state, territorial, and tribal cemeteries funded by VA grants.

Product thumbnail: Memorial Benefits at Private Cemeteries Infosheet

Memorial Benefits at Private Cemeteries

This infosheet highlights VA memorial benefits available at private cemeteries for eligible Veterans, including headstones, burial flags, and more.

Product thumbnail: Native American Veterans - Your VA Burial Benefits at a Glance Infosheet

Native American Veterans: Your VA Burial Benefits at a Glance

This infosheet provides an overview of VA's burial benefits, highlights burial benefit options for honoring Native American heritage, and includes information on tribal cemeteries.

Digital Posters

Download these digital posters (1920 x 1080 pixels) and display on screens at your facility or organization to educate Veterans and their families about their earned VA burial and memorial benefits.

Retractable Banners

Download these ready-to-print retractable banner designs (33" x 81") for display at your facility or next outreach event. Send the downloaded file to order printed banners from your printer of choice.

VA Burial and Memorial Benefits

This banner highlights the no-cost burial and memorial benefits available to eligible Veterans.

Product thumbnail: Decorative preview of VA Burial and Memorial Benefits retractable banner.


Share these helpful links with Veterans and families that you support.

Learn More about VA Burial and Memorial Benefits

Review benefits for Veterans and family members, check eligibility and apply now.

VA National Cemetery Eligibility Information

Find out if you, or a person you're planning a burial for, is eligible for burial in a VA national cemetery.

Pre-need Burial Eligibility Online Application

Apply to find out in advance if you're eligible for burial in a VA national cemetery.

Burial Allowances Information

Find out how to get Veterans burial allowances to help cover some of the costs of the burial, funeral, and plot or interment. You can also get reimbursed (paid back) for the cost of transporting a Veteran's remains for burial in a national cemetery.

Burial Allowances Online Application

Apply for a Veterans burial allowance and transportation benefits.

Presidential Memorial Certificates Information

Learn more about Presidential Memorial Certificates; engraved paper certificates signed by the current president honoring the memory of a deceased Veteran and expressing the country's grateful recognition of their service in the Armed Forces.

Presidential Memorial Certificates Online Application

Apply for Presidential Memorial Certificates; engraved paper certificates signed by the current president.

Find a VA Cemetery

Find a VA national, state, territory or tribal cemetery.



Below are graphic image options and templated content you can use to promote VA burial benefits and the unique reasons Veterans are choosing VA national cemeteries. Simply download the images and tailor the content for your social media channels.

Thumbnail of Olivia: My Why Graphic.

Why I'm Choosing #1

#DYK Veterans are eligible for VA burial benefits, including burial in a VA national cemetery? Learn more about your earned benefits: https://www.cem.va.gov/veterans-and-families

Thumbnail of Derek: My Why Graphic.

Why I'm Choosing #2

Learn more about the benefits of choosing a VA national cemetery as your final resting place: https://www.cem.va.gov/veterans-and-families

Thumbnail of Juanita: My Why Graphic.

Why I'm Choosing #3

VA's burial benefits can save Veteran families thousands of dollars. Give your family peace of mind. Find out more today: https://www.cem.va.gov/veterans-and-families

Thumbnail of Joshua: My Why Graphic.

Why I'm Choosing #4

Did you serve in the military? Learn how VA national cemeteries preserve your legacy for future generations: https://www.cem.va.gov/veterans-and-families

Product thumbnail: Veterans Cemeteries Graphic #2.

Why I'm Choosing #5

"Wherever our girls end up, knowing there will be a VA national cemetery near them gives us peace of mind," Rick McCoy, U.S. Marine Corps & Army Veteran. Explore burial options at VA's 155+ national & 120+ Veterans cemeteries: https://www.cem.va.gov/veterans-and-families

Product thumbnail: VA Benefits Graphic 2 - A father and daughter sit on the tailgate of their vehicle together outdoors under text describing VA burial and memorial benefits for eligible veterans, spouse and dependent children.

Why I'm Choosing #6

"Our girls know that when Mom and Dad die, they're going to be able to visit us in the same place," Yanneth McCoy, Veteran spouse. Veterans and Veteran spouses: Learn more about the benefits of burial at a VA national cemetery https://www.cem.va.gov/veterans-and-families

Thumbnail of Joshua: My Why Graphic.

Why I'm Choosing #7

Are you looking to preserve your legacy? Give your family peace of mind? Ease the financial costs of burial? Every Veteran has their own unique reason for choosing burial at a VA national cemetery. Discover your "why" today: https://www.cem.va.gov/veterans-and-families

Thumbnail of Derek: My Why Graphic.

Why I'm Choosing #8

Whether you're looking to honor your service or to rest with your spouse in a peaceful, sacred space, there are many benefits to choosing burial at a VA national cemetery. Discover your "why" today: https://www.cem.va.gov/veterans-and-families


Flyers

Print these flyers (one page, 8.5" x 11") and display at your facility or organization to spread awareness of VA's burial benefits and encourage Veteran families to choose a VA national cemetery as their final resting place.

Product thumbnail: Why I'm Choosing a VA National Cemetery Flyer

Why I'm Choosing a VA National Cemetery

This flyer details the benefits of choosing a VA national cemetery and how Veterans can access their earned burial benefits.

Product thumbnail: VA Burial Benefits: Planning in Advance Flyer

VA Burial Benefits: Planning in Advance

This is a promotional flyer to encourage those interested in burial in a VA national cemetery to complete the pre-need burial eligibility application.

Infosheets

Download this infosheet (two pages, 8.5" x 11") and share with Veteran families in your community to spread awareness of the benefits they have earned.

Product thumbnail: Burial Benefits at VA National Cemeteries Infosheet

Burial Benefits at VA National Cemeteries

This infosheet includes information about VA burial benefits at VA national cemeteries for eligible Veterans, their spouses, and qualifying family members.

Digital Posters

Download these digital posters (1920 x 1080 pixels) and display on screens at your facility or organization to educate Veterans and their families about their earned VA burial benefits and encourage choosing a VA national cemetery.

Thumbnail of Derek: Peaceful Place for Us Poster.

Peaceful Place for Us

This digital poster highlights choosing a VA national cemetery for a peaceful final resting place.

Thumbnail of Joshua: Preserving My Legacy Poster.

Preserve a Legacy

This digital poster highlights choosing a VA national cemetery to preserve a Veteran's legacy of service.

Thumbnail of Juanita: Easing the Financial Burden Poster.

Ease the Financial Burden

This digital poster highlights choosing a VA national cemetery to help ease the financial burden.

Thumbnail of Olivia: Being Among Heroes Poster.

Rest Among Heroes

This digital poster highlights choosing a VA national cemetery to rest among fellow heroes.

Thumbnail of Rick: Nearby for Our Family Poster.