Amazon Ads

Looking to grow your programmatic advertising skills? Whether you're building your foundation or sharpening your expertise, there's a certification for every stage. Start with the Amazon Ads Programmatic Solutions Certification or go all in with the Advanced Certification. ⬇️ • Amazon Ads Programmatic Solutions Certification: https://ads.amazon/4bY2WYE • Amazon Ads Programmatic Solutions Advanced Certification: https://ads.amazon/4yD8npP

From AI-powered creativity to culture-shaping experiences, see how brands are finding new ways to connect to customers with Amazon Ads in our July newsletter. Read now and subscribe ↩️.

FBA Empires founder Michael Elliot relies on Sponsored Products, customer reviews, AI, and Amazon Marketing Cloud to scale brands on Amazon — here's why each one made his non-negotiables list. Watch more: https://ads.amazon/4ypfp1c

Amazon Ads advances the Certified Supply Exchange program — raising the bar on open internet supply. 💡 What's new? Five leading SSPs — Magnite, PubMatic, Index Exchange, OpenX, and Microsoft Monetize — are now certified across 8 technical areas including traffic optimization, signal quality, and automated deal activation. 🚀 Two new innovations: Dynamic Traffic Engine (DTE) shares demand signals before bid requests are sent to surface more relevant inventory, and Live Events Optimizer (LEO) brings smarter budget allocation to live sports. ⚡ Learn how the Certified Supply Exchange program is helping advertisers get more from their programmatic investment through tighter DSP-SSP collaboration: https://ads.amazon/4vAW1Mg 👊 Charlie Cebuhar, Catherine Patterson, Mike Laband, Tyler Romasco, Vanessa Garcia, Sivan Bachar, Santi S., Bridget Flynn Tilner

Amazon Ads just wrapped our biggest Upfront yet for the 2026–27 season. The confidence from brands reflects what we're seeing across the board: - A stronger programming portfolio spanning live sports and entertainment - Growing adoption of our AI-powered ad tech - And real performance results Grateful for the trust from our customers and to Adweek for spotlighting the team’s success. Excited for what’s next. See Adweek’s coverage: https://ads.amazon/4wa4UgT

Read how Amazon Ads Brand Innovation Lab and Warner Bros. transformed Amazon into the galaxy’s biggest marketplace for one of the summer’s most anticipated films. ⬇️

We asked AMZ Champions owner Trevin Peterson for the 5 things he can't do business without. His answers 👇 → Sponsored Brands video  → Keyword targeting  → Negative keywords  → Running  → AI

AI-powered creative generation. Real-time optimization with Amazon signals. Full-funnel delivery across premium inventory. See how Amazon Ads creative solutions tap into how people actually shop, stream, and engage: https://ads.amazon/4fz2Bhf

Hayden and Jake launched HydroJug out of their parents' garage and watched it become one of the most recognizable drinkware brands on the internet — but getting there meant surviving inventory challenges, launching new innovations, and figuring out how to reach entirely new audiences through Amazon Ads. Watch how they turned year-over-year growth from a dream into reality: https://ads.amazon/3T1gFYa

From action fans to romance lovers and sports diehards, whatever your audience loves is on Prime Video in Q3! See how your brand can be part of it: https://ads.amazon/4vUus1c