Bitcoin&

Sometimes you just gotta focus and do stuff... Even if it means disappearing for a while. Which is where I've been these past few months. And right in the middle of it, a beautiful opportunity found me. I came close to taking a CMO role I genuinely believed in. Weighing it is what woke something up and made things clear. Marketing is where I want to put my full focus. And, quietly, it's one of the things I believe I do best. My Bitcoin work is still very much alive, and still deeply fulfilling. Part of it has always been helping Bitcoin companies grow, getting good, misunderstood projects seen and trusted in a space most people write off on sight. Looking back, everything that shaped me pointed at the same thing: TRUST. > The Lebanese crisis, and watching an entire system lose it overnight. > Bitcoin, watching it earn trust without asking anyone's permission. > Entrepreneurship, and learning how fragile trust is when your name is on the line. > And marketing, where earning trust is the whole job... Everything I just listed is the foundation of what I've been building: Lindy Strategies. (Yes, it's named for the Lindy Effect, more on that in upcoming posts 😉) A marketing agency that earns your market's trust before the first call. It's for people in finance, tech, and advisory, experts at the top of their field. And of course, Bitcoin companies and consultants. If you're in a market that runs on trust, where nobody buys until they truly believe you, that's where Lindy Strategies does its best work. If your work is excellent but too few people know it or believe in it yet, that's the gap I close. This is the work I want my name on now. Onwards ✊ P.S. If you care to learn more, the website button sits right under my name, and I dropped the link in the first comment too! P.P.S. And if you know someone who could benefit from this, share this post with them.

Ask most people if their money is safe in the bank. ↳ They'll probably say yes. Ask Lebanese depositors the same question. ↳ They'll probably laugh.   In 2019, $172 billion in deposits sat in Lebanese banks.   By 2024, that number had fallen to $88 billion.   The rest didn't disappear in a market crash.   It was frozen. Devalued. In many cases quietly transferred abroad by the political class - while ordinary depositors couldn't withdraw $300 a month.   Six years later, depositors are still waiting.   Here is what most people have never been told about how banking works.   When you deposit money in a bank, you stop owning money.   You own a claim on money.   A promise. An IOU. (I OWE YOU)   The bank takes your deposit and lends it out many times over. Your savings become collateral for loans elsewhere in the system.   This is called fractional reserve banking - and it is the foundation of every modern financial system in the world.   It "works". Until it doesn't.   And when it doesn't, the legal reality becomes impossible to ignore.   You are an unsecured creditor of your bank.   In Lebanon, unsecured creditors waited 6 years - and are still waiting.   Lebanon is the case study where the truth became impossible to hide.   Every bank in the world operates on the same principle.   Your deposits are the bank's liability to you - managed by people you never elected, under rules you never agreed to, in a system that works until political pressure, bad management, or a crisis makes it stop.   Bitcoin is the first monetary technology in history where this changes.   You hold the keys. You hold the coins.   Ownership. Full stop.   For the first time - that distinction is real and enforceable by math, rather than by the goodwill of an institution.   → Have you thought about what you actually own - versus what you have a claim on?

$1M per coin is seen as an insane prediction. I'll tell you why I think it's one of the more conservative ones.👇 Bitcoin hit $126,000 at its last peak. At that price, Bitcoin represented about 0.2% of global asset value. $2 trillion out of roughly $1,000 trillion sitting across bonds, real estate, equities and gold. One fifth of one percent. And people are calling $1M aggressive. Let's do the napkin math. $1M per coin = roughly $21 trillion in total market cap. $21 trillion out of $1,000 trillion in global assets = about 2%. Gold sits at around $31 trillion today. So Bitcoin at $1M would still be smaller than gold. For an asset that is objectively better than gold on almost every property that matters for storing value. Divisible to 8 decimal places. Gold can't do that. Portable. You can carry $1M of Bitcoin on a hardware wallet the size of a USB stick. Verifiable instantly by anyone with a phone. Fixed supply of 21 million. No mining company can suddenly flood the market. Gold has a 5,000 year head start. And we live in an increasingly digital world - where assets that can be held, moved and verified on a phone are structurally easier to adopt than ones that require vaults and physical delivery. Bitcoin is the first hard asset native to that world. Now add what's still coming. When Bitcoin hit $126K, institutional adoption was just beginning. BlackRock's ETF had been live for just over a year. Nation states were only starting to discuss strategic reserves. Most businesses hadn't touched it. Most financial advisors still couldn't recommend it. All of that is now changing - structurally, not speculatively. $1M per coin puts Bitcoin at roughly 2% of global assets. For an asset with better monetary properties than anything before it, in a world moving increasingly digital, with adoption still in its early innings. Conservative is probably the right word for it. → What's your Bitcoin price thesis and what's it based on?

3 weeks ago I was spending about 4 to 5 hours daily on all my marketing efforts.   Then came my newly found obsession with Claude Code.   Since, I've cut that down by 1.5 hours a day on average.   I'm still in the middle of building this out - but here's where things stand right now.   1/ Claude is handling the heavy lifting on my content workflow:   ↳ LinkedIn post ideation, writing and refinement ↳ Instagram reel scripts and carousels ↳ Content strategy and weekly scheduling ↳ Lead magnet creation ↳ Research and news monitoring for content angles   2/ On outreach - it's helping me cut from 8 minutes per lead down to 5. Improving messages, learning what performs, helping me approach the right people the right way.   3/ And I'm in the process of moving my entire website build and development there as well.   What I've been keeping in mind through all of this:   For a business like mine - where content and lead generation is everything - the time gain only matters if quality stays high.   AI cutting time without accounting for the quality tradeoff is a trap a lot of people fall into.   What made this work is a year of writing my own content first.   Claude knows my voice, my positioning, my arguments, my audience - because I spent a year building that proof of work publicly on LinkedIn.   Without that foundation, this produces generic output.   The difference between a marketer who knows their own voice using AI - and someone who doesn't - is everything.   I still have editorial finality on everything that goes out. I'm still deeply involved in the process.   The goal is to get my total marketing time down to <2 hours a day - while producing more and keeping quality high.   I'll keep sharing more on this as I keep building.   → Drop a comment if you're on a similar journey, always interesting to compare notes..

Some Lebanese businesses have seen revenues drop by up to 80% during this phase of war. Others are down 50%. And some 30%. Cash flow is under pressure. Supply chains are strained. The ability to get paid - locally and across borders - has become harder.   And the banking infrastructure that was already broken before the war still is.   Cross-border payments are slow and expensive. Every transfer eats into margins that are already critically thin.   Based on the discussions I've been having with business owners, the pain is constant.   > The Gulf client who wants to pay but the transfer takes days and costs too much. > The supplier who needs payment now but the bank says wait. > The order that gets reduced - not because there's no demand - but because cash flow is too tight to commit.   When your revenue is down 50% - a 3% fee on every transaction stops being a minor inconvenience. It becomes the difference between staying open and closing.   Bitcoin and USDT settle in minutes. With no bank in the middle. And less transaction fees.   If your business is doing $50,000 a month in cross-border transactions and paying 3% in fees - that's $1,500 a month gone. $18,000 a year gone.   Cut that in half - and you're already putting real money back into the business.   For a business already down 50% in revenue - recovering that margin matters.   Been helping Lebanese businesses integrate Bitcoin and USDT payments. If this is relevant to you or someone you know - let's talk.   → Drop a comment or send me a message.

When a technology produces a bubble, people conclude it must be fake. ⠀ This is exactly backwards. ⠀ 250 years of economic history - 5 major technological revolutions - show the same pattern every time. ⠀ The steam engine. The railways. Electricity. The automobile. The internet. Each one attracted speculative mania. Each one produced a bubble. Each one was followed by declarations that the underlying thing was a fraud, a casino, a tulip. ⠀ Each one went on to restructure the global economy. ⠀ The railway bubble of the 1840s was spectacular. Hundreds of companies floated on the London Stock Exchange. Most were fraudulent. Most investors lost everything. And when the dust settled, the tracks, the stations, the network - all of it remained. The speculation had financed the infrastructure. The crash had separated signal from noise. ⠀ This is what bubbles actually do when the underlying technology is real. They finance construction. They attract capital that would not have arrived otherwise. That capital builds real things. The crash burns the speculators. The infrastructure survives. ⠀ So the useful question is not: is there a bubble? ⠀ It is: what will remain when this one ends? ⠀ For Bitcoin: Payment rails. Business models built around them. Financial institutions integrating it as an asset class. Regulatory frameworks forming at the national level. Sovereign nations incorporating it into long-term economic strategy. ⠀ Bitcoin has gone through four major cycles: 2013, 2017, 2021, 2024. Each crash followed by a higher floor. The infrastructure beneath each cycle measurably more real than the infrastructure beneath the last one. ⠀ That is not what a fraud looks like. It is what a technology in its installation phase looks like - exactly as history has shown, every time, without exception. ⠀ I went deeper into this in a full piece, link is in the comments. 👇

Your salary is decided by the market. Your savings rate is decided by you. The money supply? Decided by people you never elected. This is a question I've been asked and one I see sophisticated economists try-hard on: How much money should there be in the economy? It sounds like it requires complex mathematical models and decades of economic study to answer. (At least that's what they want you to think) --- Money wasn't invented by governments. It emerged organically over thousands of years. Salt. Cattle. Seashells. Silver. Gold. Gold didn't win because someone decided it should. It won because it had the right properties. Durable. Portable. Divisible. And crucially - nobody could just make more of it. The quantity was never the point. The rule was. It doesn't matter whether there are 21 million units of money or 210 million. What matters is that the rule is fixed, known in advance, and can't be changed by anyone. When the supply is fixed - prices adjust. The economy adapts. People can plan. The number is irrelevant. The predictability is everything. "But if the supply is fixed, won't there be deflation?" Yes. And that's fine. During the industrial revolution, economies running on a gold standard experienced their greatest expansions in history - alongside falling prices. Falling prices in a money system nobody can manipulate don't mean crisis. They mean your savings buy more over time. That's the reward for productive work. The last piece: divisibility. A fixed supply only works if the money can be broken into small enough units to run an entire economy. You can't send 0.0001 grams of gold to pay for a coffee. That's where gold eventually failed. Bitcoin has 100,000,000 units per coin. Fixed supply. Infinitely divisible. So - how much money should there be? Whatever amount already exists. The right question was never the quantity. It was always: can anyone change it? If yes - someone will. And when they do, they benefit first. Everyone else pays later. If no - the market adapts. Prices adjust. People plan. The best money isn't about the number. It's about the rule being unbreakable. --- Money is probably the most important topic of this century. Follow Michel Azar to learn about it all.

In the beginning of my Bitcoin journey, I thought BTC was my ticket to wealth. I relied on it to feel better about a future I was afraid of. I heard that reaching 0.1 BTC was THE goal - and that once I got there, I'd be set FOR LIFE. Once I truly understood Bitcoin I realized none of this is true. That was never the goal... I started seeing Bitcoin as it truly is. My savings mechanism for what I now can afford to lose, a money that saved me when the traditional banking system failed me, money that will work anytime, anywhere. Don't get me wrong, I still want to stack as much as I can... Around that time I got into entrepreneurship. I quit my 9-5 and bet everything on myself while I wasn't happy with my finances, at all... My self reliance grew, I started to believe in myself more, trust myself to get out of tough situations. And most importantly - I truly realized I had built and developed myself far beyond what I thought I ever could. That no matter if I used all of my bitcoin, or lost them ALL. -> I can still rely on myself to generate wealth, and protect it later in bitcoin. These beliefs freed me from the "never-sell-your-bitcoin" trap, allowing me to re-invest saved BTC into my business. Not recklessly, but very intentionally, when I believed the business ROI would be greater than the BTC ROI. ~ aka more than 60% year on year. ↳ That means ads done properly ↳ Tools truly needed for high productivity ↳ Education, education, education ↳ Real roadblockers for my business. Now, I still stack as much as I can, but I use as much as I need. UNAPOLOGETICALLY. And then it all flows back into bitcoin again. For people who are scared to sell their bitcoin, for people scared to pay in bitcoin. Remember, bitcoin is money as well. It is made to be saved, AND to be used. Money that grows over time, should also flow, but will make you think twice before spending it. That's what sound money ultimately does. More to come on this. I'm going to write more about bitcoin personal finance more often. It's a topic that is not addressed enough and crucial. → Share your thoughts on your bitcoin personal finance below! 👇

The 20 MILLIONTH BITCOIN was mined yesterday. 20M/21M ☑️ It took 17 years to get here. To mine 95% of the whole supply. Now, the last 1 million will gradually be mined till around ~2140. And here's a fear people have - and it's actually a legitimate one. As rewards halve every 4 years, miners will earn less per block. By 2140, the block reward reaches zero. Most people hearing that panic. "What happens to miners when rewards keep shrinking?" "Will anyone keep securing the network?" "Will mining even make sense?" Here's the honest answer. Miners get compensated in two ways: (1) Newly created Bitcoin as reward, and (2) fees from every transaction made on the network. Right now, those fees are small, because Bitcoin adoption is still early. Miners are still mostly compensated by newly created Bitcoin. But Satoshi planned for this from day one. He wrote: "In a few decades when the reward gets too small, the transaction fee will become the main compensation for (mining) nodes." In simple terms - as Bitcoin's price grows over time, even small fees will represent significant amounts for miners. The reward shrinks, but as Bitcoin's price grows, even small fees are worth more in dollar terms. I'll be honest. We're not there yet. Not even close. But the blueprint was written in 2009. The bottom line: This isn't a flaw in Bitcoin but its design. → What questions do you have about Bitcoin's long-term supply mechanics?