Bloomreach

Your on-site experience needs to keep improving if you want customers to keep coming back. That's exactly what Jarrod Calamante, Head of eCommerce at Spotlight Retail Group (SRG) Group, will share at The Edge Summit LA.   Jarrod's session, "The Intelligent Storefront: How We've Built Product Discovery That Gets Smarter With Every Interaction," will showcase how he's drawn on 20+ years of retail transformation experience to drive a 300% uplift in profitability at Spotlight Retail Group (SRG). Don't miss this session — register for your spot at The Edge Summit here: https://lnkd.in/gKyB7VpV

Wondering who you'll hear from at Edge Summit LA this year? We're thrilled to have an incredible lineup of speakers joining us. First up: Alicea Mckirdy, Head of CRM at Alshaya Group. She'll unpack how she orchestrates omnichannel customer engagement for 70+ international brands across fashion, beauty, food, and hospitality in the session "How AI Killed Batch-and-Blast: The New Omnichannel Playbook." Register for your spot at Edge Summit at the link below!

41.4% vs. 38%. That's the split when we asked 4,000 shoppers in the US and UK: if you had to choose, would you shop through AI or go directly to a brand's website? For the first time, AI won. It's a shift from just a year ago, when 58.9% of shoppers preferred going direct. Our new report, Is AI Usurping Your Brand?, digs into what's driving the shift — and what it means for marketing and commerce teams trying to stay ahead of customers who are increasingly shopping through an AI layer rather than a homepage. A few more signals from the data: 🔹 75.4% of shoppers have already used AI tools like Claude, ChatGPT, or Gemini for shopping decisions 🔹 80.4% say those AI experiences have met or exceeded expectations 🔹 55.6% plan to use AI even more over the next 12 months Novelty is over. This is just how people shop now. Get the full report in the link below ⬇️

Hammerson operates some of Europe's most iconic retail destinations — Bullring, Brent Cross, Dundrum Town, Westquay, Cabot Circus, The Oracle — across the UK, Ireland, and France. Millions of visitors. Multiple markets. Real complexity. Following a competitive RFP process, where Bloomreach was selected ahead of the field, the company is migrating from Salesforce Marketing Cloud, with our partners PATTRNS and Underground Ecom managing the full engagement. Hammerson PLC will use Loomi for:  ✅ Unified customer data across UK, Ireland, and France ✅ Web tracking across multiple destination websites  ✅ Custom dashboards for cross-portfolio performance reporting  ✅ Full managed delivery, end-to-end "Bloomreach was the clear choice to power the next phase of our CRM strategy. With Underground Ecom and Pattrns alongside us, we're better placed than ever to engage our customers meaningfully — across every destination, every market," said Clare Cooper MCIM, Senior Growth Marketing Lead, Hammerson. We're thrilled to welcome Hammerson to the Bloomreach community and excited to see what we build together. 

For a global logistics leader like MyUS.com, delivering the right message at the right time is just as important as delivering the right package 🌍📦   That’s why the company turned to Bloomreach. With real-time data fueling smarter, automated journeys, every customer interaction is now a timely, relevant experience — from tailored onboarding flows to targeted reengagement campaigns.   The impact? A 20% boost in revenue and a streamlined marketing operation that moves as fast as their global customers.   See how they did it in our latest case study 👇

We’re excited to welcome Virgin Wines to the Bloomreach community!   One of the UK’s largest D2C wine retailers, Virgin Wines’ mission is to create joy from grape to glass. Offering exclusive selections and an award-winning wine club, the brand has delivered more than 100 million bottles to wine lovers.   To build on its success, Virgin Wines migrated from Salesforce Marketing Cloud to Bloomreach. With Loomi AI powering deeper insights, real-time campaigns, and self-learning search, Virgin Wines can serve personalised interactions at scale.    “Loomi AI gives us the intelligent data foundation we were looking for,” explained Danny Cooper, Chief Information and Digital Officer at Virgin Wines. “We can personalise across all our channels and offer the one-to-one service our customers expect.”   Cheers to elevating every customer experience! 🍷✨

One focused day designed to actually move the needle. Here's how The Edge Summit 2026 is structured: 🎤 Morning: Visionary keynotes and panels to set the stage 🔍 Afternoon: Breakout sessions diving into personalization, best practices, and what's next 🤝 All day: Built-in time to connect — long lunch, multiple breaks, real conversations No filler. Just insight, inspiration, and the people worth meeting. Register for The Edge Summit at the link below!

Not all AI is created equal, and treating it that way is costing companies real money. Gartner projects over 40% of agentic AI projects will be canceled by 2027. IBM found that only 25% of AI initiatives have delivered their expected ROI. The common thread? Teams are reaching for generative AI before asking whether it's the right tool for the job. In his latest piece, Bloomreach CTO Xun Wang breaks down why the most effective AI systems aren't built on generative AI alone — they're an ensemble of three distinct methods: symbolic logic, machine learning, and deep learning/foundation models. Each brings something the others can't. The takeaway: composition beats replacement. Read why 👇 https://lnkd.in/gGdJeH4R

The travel booking window has compressed from weeks to seconds. Customers still want to travel. But they're hesitant, researching longer, and converting in a far narrower window than before. The brands winning that moment aren't doing more - they're doing it differently. In the latest episode of The Minds Behind, we brought together voices from Kiwi.com, Heystack, and Bloomreach to get into what that actually looks like: real use cases, real outcomes, no slides, no pitch. Watch the full episode: https://lnkd.in/gW8DhQhh

We’re thrilled to welcome Golfbreaks to the Bloomreach family!    With offices in the UK, US and Denmark, the company is known for delivering outstanding choice, value and service to customers when organizing their golf vacations, and has sent over 3.5 million golfers on trips worldwide.     To level up their game, Golfbreaks has chosen Bloomreach as a marketer-friendly platform that makes it easy to create personalized campaigns. Now, Golfbreaks will be able to reach customers with the right message, no matter where they are in their trip planning process.    “I had one of the best onboarding experiences moving to Bloomreach,” said Jon Richards, Head of Digital at Golfbreaks. “I can’t wait to see what kind of personalized experiences we can deliver with the platform moving forward.”    We’re looking forward to a great partnership!