Congrats to this year’s GOAL Medal recipients and the teams moving reuse forward! More reuse in sports means more systems being built to make it work and less waste going to landfills. 🎉 #GOALMedals
Reuse is becoming an increasingly tangible part of sustainability action across the GOAL Network. During the 2026 GOAL Medal cycle, 11 members earned recognition for creating a reuse program or activation, reflecting growing momentum to move beyond single-use packaging at venues and events. Making that transition work requires more than introducing a reusable cup or container. Collection, washing, transportation, and impact measurement all play an important role in creating a system that is practical for operators and guests. GOAL Partner Bold Reuse supports that infrastructure across six U.S. cities and counting. Its customers have collectively replaced more than 9 million single-use products, offering another example of how well-designed systems can help make reuse workable at scale. #Reuse #WasteReduction #GOALMedals #SportsSustainability