Confido

New feature alert 🚨 Retailers rarely pay CPG brands the full invoice. Deductions come off the top before the check ever arrives, and a meaningful share are invalid. A lot of brands write them off anyway. That math is why we built auto disputes. Confido connects to your retailer portals, freight carriers, and document drives, pulls the backup, and files the dispute for you. Many of our customers have paid for their entire contract with dispute win-backs alone. But a dispute that stalls quietly is a dispute you lose. This week we shipped Needs Review, a workbench that surfaces every dispute stuck waiting for next steps. Clear the item and automation takes it from there.

Two weeks from now, we're closing the S&OP loop! When the promotion plan, the forecast, and the production schedule live in different systems, every change means someone re-keying numbers and hoping nothing slips. On Thursday 7/30 at 1pm ET, Thilo Hamann and Ben Demers will show how brands on Confido close that loop, so a change to the promotion plan flows straight through to demand and supply without the manual handoffs. Register using the link: https://lnkd.in/gJrTjmYc

New feature alert 🚨 Forecast misses are cheap to fix in week one and expensive by the time they hit the warehouse. Confido now tells you in week one. We build our own forecast from your sales history and compare it against yours, product by product, multiple times a day. When the two stop agreeing, you get an alert that opens on exactly the product that fired it. Already live on every Confido account. Turn on visibility in your notification settings and see what it's been finding.

Last night our engineering team swapped keyboards for clay, and the team went to a pottery class. Turns out the same instincts that make someone a strong engineer, patience, iteration, seeing the shape of something before it exists, show up just as much at a pottery wheel as they do in a codebase! At Confido, our engineers are in the office together five days a week. We believe building trust and creativity happens in person and not over Slack. We have a number of open engineering roles. If you're interested in joining our team, check out our careers page here: https://lnkd.in/gaqJTMZj

Say cheese. 🧀 The Confido crew took over Louisville this week for the American Cheese Society Annual Conference. Verdict: gouda times, great people, and more cheese than any spreadsheet could track.

Most CPG teams treat promotions, demand, and supply as three separate processes run by three different teams. On Thursday 7/30, Thilo Hamann and Ben Demers are talking through what it looks like to run them as one. They'll break down how leading brands are using Confido to integrate trade, demand planning, and supply into a single continuous S&OP process. Register for the webinar using the link below 👇 https://lnkd.in/gJ27z2zM

By the time the supply plan is finished, it's already wrong. The forecast moved. Inventory shifted. And you find out after the stockout, not before. That's the trap: when the plan lives in a spreadsheet, stitched together from four systems by hand, it's stale before it's finished. You're always a step behind the business. Confido puts your demand, your inventory, and your open orders in one source of truth that updates on its own. So you're deciding before the problem shows up, not cleaning up after it. Stop reacting. Start anticipating. Confido Supply Planning.

Confido's own Maxwell M., Head of Implementation, is joining Michael Kantor on August 12th to talk through a best practice framework for connected CPG planning. Register today using the link below!

A great couple of days so far at the Summer Fancy Food Show, walking the floor and meeting brands of every kind. We topped it off last night with a co-sponsored happy hour at Chez Zou alongside Maazah. Nothing better than a rooftop in NYC on a summer night! If you are at the show today, come find us! Alex Birle Ryan Cleary Luis Enrique Lopez Gavin McKenna

The three stooges of supply planning. Don't be like these guys. Use Confido. Learn more at the link below: https://lnkd.in/gTuc4acZ