Marfeel

🇩🇪 And that’s a wrap on the INMA World Congress of News Media. It’s been an intense and incredibly enriching week in Berlin; full of insights, inspiration, and great conversations across the industry. One theme echoed throughout the week: in a rapidly evolving media landscape, trust and quality matter more than ever, and human judgment remains essential to understanding what truly resonates. Beyond the sessions, it was great to reconnect with so many familiar faces, meet new ones, and exchange ideas with people shaping the future of media every day. The week ended on a high note at the Global Media Awards dinner, recognizing some of the industry’s most impactful and innovative work. Until next time, INMA 👋

🗽 Great conversations last Friday at The Audience Club in New York, hosted by Clara Soteras Acosta! We were proud to sponsor the event and to see Michael Henry join such a strong lineup of speakers discussing some of the biggest shifts happening across media right now. A few themes stood out throughout the evening: 🔸 AI is rapidly reshaping discovery, workflows, and audience strategies 🔸 Publishers are rethinking what growth looks like beyond clicks and search traffic 🔸 Creator-led content and direct audience relationships continue to grow in importance 🔸 The industry is moving toward more intentional, sustainable audience engagement Thanks to everyone who joined the discussions and shared perspectives throughout the event. #AudienceStrategy #AIinMedia #DigitalPublishing #NewsMedia #MediaInnovation

🎯 Most publishers talk about “their audience” like it’s one group. The reality? It’s not. And even after a short time using Marfeel, Reason Foundation's team is already getting ahead by breaking it down in real time 👇🏻 “Marfeel wowed us with its ability to instantly filter dashboards and reports by key audience segments, like loyal, newsletter, mobile app and syndication audiences. We also love it for analyzing conversions such as newsletter signups and social shares by section and traffic source.” – Peter Howley, Analytics & Insights When you can instantly see how each audience behaves, you stop reporting on data, and start acting on it.

Day 2 of the INMA World Congress of News Media 2026 set the tone for a packed and energizing week ahead. It was a day filled with insightful sessions and meaningful conversations, with a clear sense that the industry is moving fast and being reshaped by a few key forces: brand as a real competitive advantage ✨, trust as something to be built systematically 🤝, AI transforming audiences, and stronger industry collaboration 🌍. Beyond the conference sessions, we had the pleasure of hosting an aperitivo with Tickaroo, Pugpig, and Viafoura. And we wrapped up the day by hosting an exclusive dinner alongside our friends at Arc XP, MonetizationOS, Mather, and NTB; closing Day 1 on a high note with great company and even better discussions. A strong start to the congress, and plenty more to come! 🚀

🇩🇪 Berlin, we’re in. Day 1. Great kickoff to the INMA World Congress of News Media with last night’s welcome reception; packed, energetic, and full of familiar (and new) faces. A full first day of conversations, insights, and catching up across the industry. Plenty of great discussions already, and we’re just getting started.💡 If you're around, come by and say hello! Alexian Chiavegato, Dietmar Figl, Synne Nikolaisen

𝐃𝐚𝐭𝐚, 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞, 𝐑é𝐝𝐚𝐜𝐭𝐢𝐨𝐧 : 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 𝗣𝗮𝗿𝗶𝘀-𝗠𝗮𝘁𝗰𝗵 𝘀’𝗲𝘀𝘁 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺é 𝘀𝗮𝗻𝘀 𝗽𝗲𝗿𝗱𝗿𝗲 𝘀𝗼𝗻 𝗶𝗱𝗲𝗻𝘁𝗶𝘁é é𝗱𝗶𝘁𝗼𝗿𝗶𝗮𝗹𝗲? Comment une rédaction historique modernise sa lecture de l’audience, fait adopter de nouveaux outils à grande échelle et redéfinit ses KPI au cœur d’une transformation éditoriale. 🎙️ Rendez-vous le mardi 19 mai de 11h à 12h avec Florent Barraco, Antoine Jeambourquin (Paris Match) et Thibault Dusser. Trois regards qui se croisent, éditorial, data et accompagnement, pour revenir sur des choix concrets: pilotage éditorial, distribution, segmentation et performance durable. Un échange modéré par David Sallinen pour comprendre comment aligner data et rédaction, au service d’un pilotage plus efficace. 👉 Save your spot : https://lnkd.in/eehauDDM

🌏 Great few days at the WAN-IFRA, the World Association of News Publishers Digital Media Asia. From conversations on stage to chats in between sessions, one theme came up again and again: AI is no longer experimental, it’s becoming part of everyday newsroom workflows. Across the event, there was a strong focus on how teams are navigating an increasingly complex stack of tools, and how automation can help reduce manual work and bring more focus back to what really matters. A highlight for us was our session together with The Manila Times; sharing how their newsroom is using data and automation to move faster, streamline workflows, and get more out of their content. Thanks to everyone who joined, connected, and shared their perspectives. #WANIFRA #DigitalMediaAsia #NewsMedia #AIinMedia #MediaInnovation

Great journalism takes time. Copilot helps you move faster. Marfeel Copilot brings AI directly into your workflow; helping you write, edit, link, and distribute content more efficiently. Here’s what you can do with it ⬇️ 🔸 Generate headlines, intros, and story ideas in seconds 🔸 Rewrite content to match your tone and improve clarity 🔸 Automatically suggest and insert relevant internal links 🔸 Identify related stories to boost recirculation and SEO 🔸 Create channel-ready posts for social and distribution 🔸 Build and customize prompts to fit your newsroom’s needs From ideation to distribution, Copilot helps teams work smarter without disrupting existing workflows. Swipe through to see how it works 👉 Or book a demo to explore it live: https://lnkd.in/eNwD8k4m #AIinMedia #DigitalPublishing #NewsroomTools #ContentStrategy #MediaInnovation

📊 Most publishers track content performance. The best ones understand what actually drives subscriptions. That’s exactly what the team a Ottawa Business Journal unlocked with Marfeel 👇 “Marfeel has all the tools to help newsrooms better understand how readers react to content, from what they consume to how they ultimately become a subscriber. More importantly, it focuses on the readers who are your most valuable target audience. The AI embedded in the tool is also a great prompt when looking for inspiration on how to follow or expand on a story or issue.” – Anne Howland, Editor-in-Chief While many teams are still guessing what converts, others are already optimizing for it.

🇬🇧 London’s up next. Vincent R. Bouchet 🌵 will be at the PPA Festival on May 6, joining media and publishing leaders for a day of conversations around innovation, audience growth, and the future of content. As the industry continues to evolve, events like this are key to exchanging ideas on how publishers can adapt, experiment, and build stronger connections with their audiences. If you’re attending, connect with Vincent or book some time here: https://lnkd.in/ewwwMt2J #PPAFestival #DigitalPublishing #MediaInnovation #AudienceStrategy