Pacvue

Professional growth is so much more than what’s on your resume or LinkedIn profile. At Pacvue, we believe that your career path is yours to own. Growth lives in the conversations you choose to initiate, the skills you work to build, and the moves you make with intention. Our Development Days provide employees with a chance to step outside of their day-to-day routine to take those next steps. It’s part of a larger commitment at Pacvue to continuously develop and champion individual growth by providing them with the tools, time, and structure they need to define their career paths. Thank you so much to our company leaders who cleared their schedules to meet with and mentor team members, those who shared their “Micro-Learnings” with us, and especially to our external partners who joined us for incredible sessions.

👉 Grateful to have Pacvue collaborating with us on OmniCommerce Leadership, our first of its kind, 5-day program at Cornell University in Ithaca, NY, running July 27-31.  Pacvue has been at the forefront of solving #retailmedia's most pressing challenge: the fragmentation that undermines brand profitability. It's excellent to see that expertise represented on stage alongside other industry leaders shaping this conversation.  📘 As part of the program, Pacvue's Head of Business Solutions, Luke Balestri, will present The Omnicommerce Blueprint: AI, Global Retail & Retail Media. He'll tackle the complexity brands face navigating 250+ retail media networks, 120+ CTV pathways, and 100+ walled garden DSPs, and will give attendees a blueprint to address the hidden organizational and financial costs of fragmentation.  ✋ Luke's session will dig into:  💡 How the consumer journey has evolved from a linear funnel to non-linear "tornadoes" and why legacy operating models are costing brands real profit  💰 The "Silo Tax": uncovering hidden profit leakage through wasted spend, margin erosion, and inefficient decision making across siloed teams  📖 How shared operating models and unified decision-making help brands prove real outcomes, not just channel metrics  👉 Pacvue's OmniCommerce Blueprint: an actionable framework for unifying channels, measuring real profit, and removing organizational silos that cost time and money  📘 Everyone in the room will leave with a real, step-by-step plan they can put to work immediately.  Thankful to have Pacvue in this group of partners, alongside Kevel, Walmart Connect, Fetch, Instacart, and DoorDash, all helping shape the future of #RetailMedia and #OmniCommerce.  #AgenticCommerce #CommerceMedia #Retail

Did you know that Sponsored Brand CVR was higher than Sponsored Products CVR on Amazon last quarter? While lower-funnel, conversion-focused formats like Sponsored Products usually convert better during big promotional events—Prime Day was in June this year—Sponsored Brand CVR was ultimately several points higher (22.79% vs 19.63%) in Q2 2026, surging +26.5% YoY. That said, we’re not surprised. We’ve seen brand equity play a stronger role in purchasing behavior recently—especially in saturated categories.  Find out why in our 2026 Mid-Year Commerce Media and Summer Sales Benchmark Report, which explores both Q2 and Summer Sales data for Amazon, Walmart, Instacart, and Target. 📖 Read the full report here: https://lnkd.in/ghq2zmGj 

In Q2 2026, British and European advertisers saw the strongest CVR on Amazon from their upper-funnel campaigns—including during Prime Day. And while that might sound a little strange, we observed this trend stateside too.  While Sponsored Products ads, which target high-intent shoppers in search results, have historically converted better than the more awareness-focused Sponsored Brand placements, that pattern flipped in Q4 2026—and has persisted ever since. Find out what that means for advertisers across the pond in our 2026 EU Prime Day and Mid-Year Commerce Media Benchmark Report. You’ll learn how ad campaigns performed on Amazon EU and Bol last quarter, including actionable data on metrics like ROAS and CPC, so you can optimize your own strategy for H2 and beyond.  Get the complete report here: https://lnkd.in/gggJD6k8 

While in Cannes last month, our Chief Product Officer Sunava Dutta sat down with Vivek Rai of L'Oréal to discuss AI in retail media, building trust with agents, the commerce grid, and more. Watch the full interview here: https://lnkd.in/gPDxqH5b

B2B buyers convert 3X faster. Order 80% more. Return 50% less frequently. Generate 2-3X higher ROAS. You've seen the stats...now see the strategy. Join Andrew Roth of Amazon Ads and Pacvue's Allan Jarquin on July 29 for a live walkthrough of the product matrix framework, bid strategies, and scaling playbook that actually works. If you've been curious about Amazon Business Ads but aren't sure where to start, this is the starting point. Register now: https://lnkd.in/gkiUUdqc

This week we hosted an incredible Pacvue Through The Lens event in our Chicago office featuring: 🔮 Our latest product releases and a sneak peek at what's coming next ✨ PRISM unveiled—our newest innovation that's changing how brands approach retail media ℹ️ Direct access to our executive team and product experts 🥂 Great conversations over complimentary lunch and rooftop drinks We're grateful for the energy, insights, and partner engagement that will directly shape where we're going next!

Do you know how UK and EU brands like yours invested their ad dollars last quarter? 🇬🇧 🇪🇺 We do. 👇 Just launched, our 2026 EU Prime Day and Mid-Year Commerce Media Benchmark Report distills a wealth of raw data across Amazon and bol into trusted, actionable insights you can implement straight away. Benchmark your own performance against industry averages, while learning what trends, technologies, and tactics are driving commerce success the UK and Europe. 🔑 Swipe right for key takeaways 👉 Get your copy of the full report here: https://lnkd.in/gggJD6k8