rbb Communications

🤔What started as a communications problem has become a global social media language: the beloved, iconic emoji. Once just a series of keyboard characters ( :^D ), images inserted into text-based messages has evolved into billions of daily messages, helping people add tone, emotion, and context quickly where words alone can fall short. That history offers a useful lesson for brands: effective social media content is not just about what you say. It is also about how quickly your audience understands it, how clearly the intended tone comes through, and whether the message feels natural on the platform. Emojis can make business content more human and approachable, improve visual scanning, and reinforce a point. Used carelessly, they can also create confusion, change the meaning of a message, or make a brand sound like it is trying too hard. Swipe through for the surprisingly silly story behind one of digital communication’s most influential inventions. And Happy World Emoji Day. 😊 Comment your favorite emoji below! #WorldEmojiDay #SocialMedia #ContentStrategy #SocialMediaMarketing #rbbCommunications

Are you an experienced PR professional with strong writing, media relations, and strategic thinking skills? rbb Communications is seeking a bilingual Account Executive to join our Miami team. The ideal candidate can develop compelling story angles, build meaningful media relationships, and contribute to results across corporate and consumer accounts. Candidates must be based in South Florida and have PR agency experience. Bilingual English/Spanish communication skills are a priority. Explore the opportunity and apply: https://brnw.ch/21x49Oq #NowHiring #PublicRelations #AgencyLife #Hiring #rbbCommunications

The best media relationships begin long before the pitch. Thank you to Sergio R. Bustos, Vice President for News & Editor at WLRN Public Media, for joining us at rbb to share how his newsroom operates, what catches an editor's attention, and how communicators can build more meaningful relationships with the media. Conversations like these help us become better partners to journalists, continue sharpening our craft, and deliver stronger results for our clients. #PR #PublicRelations #Media #Journalism #rbbCommunications #ThoughtLeadership

For 15 years, Julie Jimenez-Padron has grown with rbb, building lasting client relationships, supporting teammates, and helping shape the agency along the way. What has kept her here isn't just the work. It's the people, the clients she's had the opportunity to work with, and a culture that has always felt like family. ¡Felicidades on your rbb quince, Julie! Thank you for everything you do. ❤️ #PR #PublicRelations #Media #AgencyCulture  #rbbCommunications #ThoughtLeadership

Twenty years ago, M&Ms (Mars Snacking) turned every pack black, white and gray, sending America on a treasure hunt for rare single-color packs worth cash and matching Volkswagen Beetles. The Great Color Quest proved that sometimes the boldest marketing move is taking away the thing everyone expects. An rbb campaign we'll never forget. Happy #WorldChocolateDay. 🍫

On July 4, 1776, a bold idea was put into words. Two hundred and fifty years later, that idea continues to evolve through the people, communities, and organizations working to shape what comes next. As communicators, we know words can move people. They can define a moment, inspire action, and help tell the story of who we are and what we hope to become. Tomorrow, we celebrate America’s 250th anniversary with gratitude for the freedoms we share and the responsibility we all have to keep building a more promising future. Wishing everyone a safe and happy Fourth of July.

When complex issues make headlines, trusted legal experts help provide clarity, context, and perspective. Ahead of the fifth anniversary of the Surfside condo collapse, Newsweek examined how the tragedy reshaped Florida’s condo market, from building safety reforms and reserve requirements to the financial pressure now facing condo associations, boards and unit owners across the state. The story featured Gina Clausen Lozier, founding partner of Clausen Choquette PLLC, who shared perspective on the insurance, liability and property owner challenges that continue to unfold across Florida. Meaningful media coverage is about more than visibility. It’s about connecting trusted experts with the audiences who need their perspective most. Read the full article: https://brnw.ch/21x3NKy #PropertyLaw #MediaRelations #EarnedMedia #RealEstatelaw #rbbCommunications

On #WorldSocialMediaDay, we're talking about the uncomfortable truth: Most B2B brands are on social media, but few use it strategically. The result? Lots of content, little impact. Swipe through for some of the biggest mistakes we see brands make and a few reminders of what separates social media activity from social media strategy. #SocialMedia #B2B #rbbCommunications #B2BMarketing #SocialMediaMarketing

A public relations award program doesn't manufacture a story. It ensures the strongest stories earn the visibility they deserve to deliver greater brand recognition. Through a comprehensive awards program, our team helped spotlight AdRoll’s innovation, leadership, talent and workplace culture across the advertising and marketing industry. That was the approach behind our work with AdRoll, which earned UPRAISE Marketing + Public Relations, an rbb Communications agency, an award of our own; a 2026 Hermes Creative Awards Gold Award. In 2025 alone, the program helped secure eight award wins tied to product excellence, executive leadership, emerging talent and organizational values. Thank you to AdRoll for the partnership, and congratulations to everyone whose work and leadership made this recognition possible. #HermesCreativeAward #Awards #PublicRelations #Branding #rbbCommunications

What makes a strong agency culture actually work? In our latest vignette, Shawn Warmstein, Senior Vice President and Partner at rbb Communications, shares the values that shape how rbb operates. From flexibility and growth opportunities to accountability, candid communication, and maintaining high standards across the board. Because great work doesn’t happen by accident. It comes from giving people the tools, support, and trust they need to grow, while holding ourselves and our work to a high bar. At rbb, culture isn’t separate from the work. It’s what drives it. #PR #PublicRelations #Media #AgencyCulture #rbbCommunications #ThoughtLeadership