Proptech Council reposted this
I've been on the operator side of technology adoption long enough to know how many pilots die in procurement. I've also lived the other side of it. At my previous firm, I put forward a recommendation to implement a PropTech solution. It got turned down. Three months later, the same decision makers wanted to greenlight the exact same platform. Not because the product had changed. Not because the ROI case got stronger. Because they found out another operator, a friend, was already using it. That's not a data story. That's a FOMO story. And it's more common than anyone in this industry wants to admit. That dynamic came up directly on stage and I wasn't the only one who had lived it. Last Thursday I moderated Bridging the Gap: Scaling AI Startups for Enterprise Adoption at the AI in Real Estate Summit presented by the Proptech Council. On stage: Brendan McSheffrey, David S. Rose, Zander Geronimos, and Andrew Ackerman. Three things I'm still thinking about: 1. Meet them where they are. The most effective AI deployments happening right now aren't being sold as software. They're being delivered through existing service relationships, wrapped in familiar workflows, with the AI quietly in the back pocket. Enterprises don't need to know the technology changed. They just need the outcome. 2. Enterprises ask about AI governance without knowing what they mean by it. Before you answer the question, understand which version they're asking. Are they worried about data privacy? Audit rights? Operational controls? Regulatory exposure? Each one has a different answer and if you assume, you'll solve the wrong problem. 3. The best AI use cases are boring. One of the most powerful examples that came up was predicting when carpets need to be shampooed across 51 assisted living facilities to save $500K a year in CapEx. No buzzwords. No demo day slides. Just a direct line to the bottom line. That's what gets greenlit. A huge thank you to Amy Polvado and Alice Stein and the entire Proptech Council team for putting together a summit that actually moves the needle. And to the full panel for a fun conversation. #PropTech #AIinRealEstate #CommercialRealEstate #EnterpriseAI