Communication Science

ABSTRAK K-POP atau Korean Pop merupakan istilah untuk demam korea (Korean Wave) yang berfokus pada fashion, film, drama, dan musik, telah menjadi trendsetter yang diikuti anak – anak muda, dan membawa nama – nama sejumlah artis asal Korea Selatan atau biasa disebut Hallyu Star ke wilayah Indonesia, salah satunya adalah EXO yang memulai debut pada April tahun 2012 dengan mini album pertama MAMA. Kepopuleran EXO terlihat dari munculnya komunitas penggemar EXO di Bandung, bernama EXO – L Bandung dengan segala aktifitas yang mendukung EXO. Setiap anggota yang tergabung, tanpa disadari membentuk identitas diri sebagai penggemar EXO yang ditunjukkan dalam kegiatan sehari – hari hingga muncul konsep diri dimana menunjukkan bagaimana dirinya ingin dilihat sebagai penggemar EXO. Penelitian ini membahas bagaimana proses pembentukan identitas diri anggota komunitas, bagaimana mereka memaknai identitas sebagai penggemar, hingga adanya konsep diri sebagai penggemar EXO dari hasil proses pembentu...

Climate change communication in Italy is preeminently “commonsensical” and pragmatic. Italian mass media represent climate change as an undisputable fact scaled to the everyday domestic and local experience of common people. While the causes of climate change are rarely discussed, its consequences are instead presented in very practical terms (from environmental catastrophes to weather anomalies) and the issue is framed as something linking, embedding, and drawing together multiple social dimensions (the economy, politics, science and technology, and everyday life). Mass media discourse has contradictory effects on public perceptions of the issue. Review of existing studies and use of available social survey data show that the Italian public is largely aware of the seriousness of climate change, but climate change is considered less urgent than other matters of concern related to the economic situation. In developing their environmental awareness, Italian citizens rely mainly on inf...

Penelitian ini bertujuan untuk menganalisis distribusi respons audiens serta permasalahan etika yang muncul akibat penggunaan identitas figur publik Lisa BLACKPINK oleh konten kreator Shegan untuk kepentingan komersial tanpa izin. Menggunakan metode kuantitatif deskriptif dengan pendekatan analisis isi, penelitian ini mengambil sampel 100 komentar dari total 3.659 populasi menggunakan rumus Slovin. Hasil penelitian menunjukkan dominasi sentimen netral (31%) dan negatif (28%), serta munculnya fenomena social policing (24%) yang menyoroti masalah legalitas dan transparansi. Temuan ini menegaskan adanya resistensi audiens ketika kemiripan visual alami dikomersialisasi secara berlebihan tanpa izin resmi (right of publicity).

Die kommunikationswissenschaftliche Beschäftigung mit Fachidentität hat in den letzten zwei Jahrzehnten stark zugenommen. Während sozialwissenschaftlich-empirische Studien vor allem aktuelle Fachinhalte mit Blick auf die verwendeten Theorien, Methoden und Gegenstände betrachten, befassen sich Beiträge aus einer fachhistorischen Perspektive verstärkt mit der institutionellen, personellen und kognitiven Entwicklung. Allerdings mangelt es gegenwärtig an theoretischen und empirischen Berührungspunkten zwischen diesen beiden Perspektiven. Dieser Beitrag schlägt ein integratives Modell zur Analyse von Fachidentität vor, welches bisherige Erkenntnisse aus der sozialwissenschaftlich-empirischen und der fachhistorischen Forschungsperspektive miteinander verknüpft und eine ganzheitliche Analyse von Fachidentität ermöglichen soll. Das Modell wird anschließend im Rahmen einer Fallstudie zum 50-jährigen Bestehen des Departements für Kommunikationswissenschaft und Medienforschung in Fribourg (Schweiz) exemplarisch angewandt.

Every ad aims to make the target audience construe it in the way intended. However, while every communication invites a certain interpretation, this invitation can be refused. Undeniably that advertising has an outstanding natural capability to raise awareness within short time and has been prooved as a unique tool in communicating social issues effectively to the target audience, However, lack of understanding about how advertising should work for the sake of audience rise a very difficult and chaos situation. Consumer insight and how we engaged it with the advertising message using the means-end chain theory approach, brought a different way of thinking about how advertising, especially public service advertising could do their job effectively in changing public behaviour and attitude. By understanding each component within the MECCAS model, advertising could force its persuasive effect to gain its objective 'to change people's behaviour'.

Media discourse plays a crucial place in portraying the image of social scientists' roles in society. However, the literature is dominated by science communication examples and models in the western world. Current studies have not fully grasped the cultural account in under-studied Southeast Asian contexts. This thesis analyses the gap between news media and scholars' portrayals of social scientists' roles in Singapore's instrumental Social Science history, constrained media and academic landscapes. This research describes and compares both accounts using media discourse analysis of Singapore's Select Committee on Deliberate Online Falsehood. I identify social scientists' roles and characterisations, showing the media's consistent depiction of the objective-instrumentalist stance. I argue that the news media's portrayal emphasises the instrumental orientation of social scientists' roles and avoids academic language and social-political critiques. This research contributes a cultural account of news media's portrayal of social scientists' roles in a Southeast Asian context.

Fil! Ēriks Jēkabsons, lettonus Starpkaru periodā viena no atpazīstamākajām personībām Latvijā bija teologs, Latvijas Universitātes profesors un pirmais izglītības ministrs pēc autoritārā apvērsuma -Ludvigs Adamovičs (1884-1942). Viņam bija nozīmīga loma daudzos latviešu nācijas vēstures pagrieziena punktos -sākot ar cīņu par vietu sabiedrībā 20. gadsimta sākumā un Pirmā pasaules kara raisītajām pārmaiņām līdz pat padomju okupācijas režīma īstenotajai latviešu inteliģences iznīcināšanai, kurā noslepkavoja arī viņu pašu. No lauku vides līdz akadēmiskajai elitei Dzimtajā vārdā -Ernests Ludvigs (vēlāk par pamatvārdu izvēlējies otro -Ludvigs). Dzimis 1884. gada 23. septembrī Dundagas pagasta Kubeles skolā skolotāja un ērģelnieka Jāņa Adamoviča (1858-1930) un viņa dzīvesbiedres Alvīnes (dzimušas Feldmanes, 1860-1948) ģimenē, būdams vecākais no pieciem bērniem. Viņa māsas Paula, Valda un Vilhelmīne kļuva par skolotājām, bet brālis Fricis Jānis -par būvinspektoru. Ludviga brālēns Fricis Adamovičs (1863-1933) bija pazīstams pedagogs, dzejnieks un publicists. Var sacīt, ka ģimene bija sava laika Kurzemes lauku topošās latviešu inteliģences paraugs un piemērs. Zīmīgi, ka māte bija Dundagas novadnieka, ievērojamā tautiskās atmodas dalībnieka Ernesta Dinsberga audžumeita.

This research investigates the political communication channel of the Aceh's woman legislators to the community. After the period of political conflict in Aceh, women participation in the public sphere as a legislator is shown to be increasing in quantity. However, their coverage on the media regarding their performance and activity as Aceh's women's legislators is still lacking. These women representatives have not been received enough recognition within the community. This study aims to reveal the political communication channel of these women's legislator to the constituents. This study was conducted in the Aceh Legislative Body using a descriptive qualitative method. The data were collected through interviews and documentation. The results of the study suggest that the political communication channel utilized by the women's legislators is mostly public communication, group communication channel, and social communication channel. They conducted face to face communication with the constituents when taking their aspiration and explaining the policy and programs that they have conducted, are conducting, and will conduct.

The Bulut Doctrine is routinely misread as claiming to produce specific emotional experiences-that it attempts to make readers feel 'sad' or 'terrified' or 'tense' in a predetermined and uniform way. This misreading generates objections about cultural variation, individual differences, and the impossibility of controlling subjective experience. This paper formally resolves the misreading by establishing the definitive distinction between two categorically different phenomena: Biophysical Output (Bo) and Emotional Label. Biophysical Output is the measurable autonomic nervous system response produced by physical environmental parameters-changes in heart rate variability, galvanic skin conductance, and pupillary dilation. Emotional Label is the conscious, culturally mediated interpretation a reader assigns to their experience-'dread,' 'awe,' 'unease,' 'excitement.' The Bulut Doctrine claims to engineer Biophysical Output. It makes no claim about Emotional Label. This distinction is not a retreat-it is the precise specification of what the doctrine has always meant, made explicit for the first time as a formal definition. The paper traces the conceptual confusion, establishes the formal definitions, demonstrates why the distinction is neurobiologically necessary, and shows how OPCT v1.0 is designed to measure Biophysical Output exclusively.

This study departs from common conjecture by challenging the preference for deliberation or intuition, or both, in negotiations. In contrast to prior negotiation studies considering judgment precision, this study builds on underlying personality traits. Therefore, the findings are valid beyond the experimental context. This study conceptualizes and experimentally tests the impact of preference for intuitive and deliberate decision-making during negotiations in Chinese, German, and Polish cultures. Contrasting an emotional with a neutral setting, the paper evaluates the impact preference for intuition and deliberation have on negotiation outcome. The results challenge the frequent assumption made in negotiation analysis: Deliberative negotiators are superior.

This study empirically examines how modern technological innovations affect food security in Nigerian technology-based farming organizations. The goal of this study is to ascertain the nature of connections between modern technological innovation and food security. It's also aimed at identifying modern technological innovations that guarantee food security and determining their effectiveness and profitability for the food security business. This study used a cross-sectional survey research design to examine a few technology-based and digital-farming organizations in Delta State that were reachable by the study population. From the managers who were the study objects, 60 of the remaining managerial personnel were reported. To assess the data from the respondents, Spearman's rank-order correlation coefficient was used. The findings demonstrated a strong positive connection between food security and modern technological innovations. The study identified the modern technological innovations that guarantees food security such as nanotechnology in agriculture, Artificial Intelligence (AI) in Quality Control, Robotics in Food Processing, The Blockchain Technology and Supply chain management, The Use of Drones in Agriculture, Internet of Things (IoT) in Food Safety, Climate-Resilient Crops, Automated Harvesting using Robot and Post-Harvest Technologies, digital farming, responsible innovation, Vertical Farming, Precision Agriculture, micro-innovation. This study concludes that all the identified modern technological innovations are effective and profitable for the food security business. The study recommends that farmers adopt modern technological innovations to ensure food security and, to a greater extent, sustain the economy.

UNIVERSIDADE NACIONAL TIMOR LOROSA’E
FACULDADE DE MEDICINA E CIÊNCIAS DE SAÚDE
ESCOLA SUPERIOR DE ENFERMAGEM
Name  : Alberto Soares
Nre : 20190402006
Topic : Relationship between the level of knowledge of 110th grade students and the attitude towards the prevention of gastritis in Cristal Private Secondary School in Dili, year 2025’’

ABSTRACT
Introduction: Gastritis is an inflammation of the mucosa and submucosa of the stomach that is acute and chronic (Romadona et al., 2024) According to (WHO, 2020) world health research determined the review to know the country that received the results of the percentage of gastritis incidence in the country or approximately 1.8 million per worldwide population same year: England 22%, China 31%, Japan 14.5%, Canada 35%, France 29.5%. According to the scale of the National Association of Shout Ecst Asia Nations (ASEAN), taking data profile Indonesia in 2020 for people who have gastritis is 274,396 causes with the number of mortality from gastritis is 23 percent, before gastritis had 1.6 percent with a total of cases of gastritis in 338 years 2021 for those who have gastritis 10,280 cases with a mortality rate of 2.5 percent (Saalino et al., 2021) Based on data from the Ministry of Health of Timor-Leste (Mds-TL 2019) gastritis began to increase with a total of 98 people 47% of men and 51% of women high percentage and compared to 2020 gastritis will continue to increase suffering from the population or patients in this country we see that men remain with a percentage of 47% and women increase or increase a percentage of 52%.
General Objective: To know about the relationship between the level of knowledge of students 110 years with the attitude of gastritis prevention in Cristal Private Secondary School Dili in 2025.
Research Methodology: in this research the researcher used a quantitative descriptive method with a cross-sectional study approach. The research site is Cristal Private Secondary School Dili. Total Population 120 Sampling technique uses cluster sampling technique with systematic random sampling with a total sample of 60 respondents. Independent variable is attitude of gastritis prevention and dependent variable is knowledge level.
Research Results: Based on the results of Spearman rank analysis showed that the sig value (2-tailed) 0.000 < 0.05 means there is a significant relationship between knowledge and attitude. Thus hypothesis H1 Accepted and Rejected H0. The Correlation Coefficient value is positive 0.693.. And the relationship level falls into the category. And the value of OR 16,000 > 1 means that knowledge influences 16 times the attitude of 110 students about the prevention of gastritis in private secondary school crystal Dili in 2025.
Conclusion: Correlation Coefficient value is positive 0.693. And the relationship level falls into the category. And the value of OR 16,000 > 1 means that knowledge influences 16 times the attitude of 110 students about the prevention of gastritis in private secondary school crystal Dili in 2025.
Keywords: Knowledge Level , Gastritis Disease Prevention Attitude .
References: Books 2, Journals 20(2020-2025)




I

Through a qualitative and comparative analysis, this research investigates five case studies across different media: Kieślowski’s Dekalog VI (cinema), Titian’s Venus of Urbino (painting), Rodin’s The Kiss (sculpture), Helmut Newton’s photography, and Milo Manara’s comics. The study demonstrates that voyeurism operates as a constant relational structure between observer and observed, while its ethical and cultural implications vary depending on the medium and its dispositif. Drawing on theoretical contributions from visual culture and media studies, particularly the concepts of threshold, immersion/emersion, narrative positioning, spreadability and drillability, the article argues that voyeurism functions as an independent variable shaping the spectator’s position within mediated environments. In contemporary digital culture, where images circulate across platforms and audiences actively re- appropriate and redistribute content, voyeuristic asymmetry may transform into participatory symmetry. KEYWORDS: #Voyeurism #VisualCulture #Transmedia #CulturalSociology #Framing #SociologyOfMedia

The research examines the modality role of emojis through communication between Saudi mothers between 35 and 55 years old and their daughters between 18 and 25 years old, through their WhatsApp interactions, using urban/suburban bilingual speech patterns. NVivo analysis together with the snowball sampling method help investigate the connection between emojis, text, images and cultural patterns in multicultural communications. Emojis stand essential for communication, because they serve crucially as discourse markers that help people communicate emotions and build relationships while transmitting cultural messages. Text messages with emojis become easier to understand, as they simplify meaning ambiguities and demonstrate the users’ abilities to respond flexibly to both age-related and regional differences. The research demonstrates how linguistic elements, digital platforms and cultural identity features combine to form emoji patterns which generate vital information for digital interaction theory and platform development research. Future investigations must analyse the use of emojis across different digital platforms, in a wide range of cultural environments, to understand their function in smoothing emotional and cultural differences within digital communications.

– The development of technology makes Internet to be the most promising tool. It is simply because the process of advertising becomes easy, free, efficient, and accessible to all people directly even simultaneously because it is online. Internet capable of reaching out to all corners of the world and available 24 hours a day. In an effort to strengthen the brand identity on the internet, it takes wording or phrase to summarize or express purpose and spirit of the brand, which is a tagline. The presence of the tagline is not an absolute, but has a unique role in developing the brand image in advertisement posted on a website. This condition encourages researchers to be interested in reviewing the text form of berniaga.com tagline which reads &quot;Happy selling Easy purchasing&quot;. The approach used in this study is qualitative analysis method semiology of Ferdinand de Saussure. The results showed that the communicant aimed to capture the meaning of the sign in the form of consumer...

Cette recherche examine l'impact de pratiques de gestion des ressources humaines (le climat social, les politiques de rémunération et de formation et les conditions de travail, la structure de l'emploi) sur la performance de l'entreprise. Les résultats sont fondés un échantillon national de 58 entreprises. Le modèle structurel démontre un pouvoir prédictif des dépenses de formation et des conditions de travail.

Ideia separasaun ba poder dahuluk liu intruduz husi Aristóteles, ne'ebé entende katak komunidade politikamente organizada (Estadu ida) orgaun sobrenau presiza ezerse ho funsaun ketak-ketak. Orgaun ida labele akumula funsaun hotu-hotu, hodi nune'e evita abuzu ne'ebé sei lori ba ukun tirania (poder asbolutu). John Locke hanesan pensadór ilumunista hahu'u define separasaun poder ho ideia ida modernu tiha ona, iha Second Treatise of Government, iluminista ne'e aprezenta nia teoria sira oinsa atu forma no governa Estadu, ida mak separasaun poder. Tuir ideia LOCKE, atu assegura direitu, liberdade no garantia sidadauns nian, presiza divide poder no hatu'ur limitasaun poder ne'e iha lei atu iha kumprimentu. MONTESQUIEU dezenvolve sistematikamente ideia separasaun poder iha nia obra De l'Esprit des Lois (O Espírito das Leis), legislativu, ezekutivu no judisiál ho ida-idak nia funsaun. Separasaun poder tenke bazeia ba "rule of law" ka Estadu de Direitu no iha supremasia da lei ho sistema "check and balance" ne'ebé sempre regula husi Konstituisaun no leis. Prinsípiu separasaun poder hanesan prinsípiu orientadór, ne'ebé órgaun sira hotu iha Estadu hala'o poder bazeia ba lei suprema no tenke separadu atu bele iha kontrolu no balansu. Fundamentu prinsípiu ne'e mak atu hari'i sosiedade polítika ida ho liberdade no respeitu mutúu, tan ne'e poder tenke separadu atu bele kontrola poder hotu, neeebé reprezenta sistema hanaran "freios e contrapesos" no ida ne'e kontempla iha Deklarasaun Universal Direitu Umanu no Sidadaun (artigu 16. o), 1 Autor nu'udar jurista iha Prezidénsia Konsellu Ministrus no nu'udar Profesor Direitu Konvidadu iha da Universidade Katólika Timorense

This study describes and explains marginalisation strategy through discourse as social practice in Indonesian language, as reflected in language behavior appearing in the form of euphemism, disphemism, labelisation, and stereotype, one the basis of library research. The result of study shows that marginalisation strategy through discourse as social practice in Indonesian language designates the power dominance of upper level social class towards lower level social class. The manfestation of the marginalisation strategy is stated and implied in the use of the following words or terms (a) ;pemutusan hubungan kerja' replacing 'pemberhentian' or 'pemecatan' (euphemism) in economy discourse, (b) 'pencaplokan' or 'penyerobotan' with the conotation of negative meaning (diphemism) in political discouse, (c) 'penggarap liar' and 'penyerobot lahan' with the negative meaning (labelisation) in political discourse, and (d) 'perempuan' with the negative meaning and 'wanita' with the positive meaning (stereotype) in social and cultural discourse .

This article focuses on the role of language in social-stereotype formation through interpersonal communication. We conducted a between-subjects experiment (N = 423), in which participants were exposed to differential remarks about (members of) an unknown social group. Remarks varied in two linguistic devices: (a) label type, by distinguishing between generic and specific labels and (b) behavior descriptions, by contrasting negations and affirmations in descriptions of competent (e.g., not stupid vs. smart) and incompetent behaviors (e.g., not smart vs. stupid). Generic (vs. specific) labels increased perceived entitativity (“groupness” of category members), stereotype content (perceived competence) and perceived essentialism of described behaviors. Compared with affirmations, only the communication pattern with negations in descriptions of competent behaviors (e.g., not stupid) decreased perceived competence of group members, and increased perceived essentialism of incompetent beha...

English: This manifesto establishes Narrative Engineering, a discipline founded and architected by Levent Bulut, alongside its primary methodology, Objective Projection (OP). Moving beyond the subjective limits of traditional literature, this system replaces emotional adjectives with quantifiable environmental parameters-light, temperature, sound, and tactile cues. By targeting a Universal Biological Interface, Levent Bulut enables literature to be experimentally reproducible, auditable, and cross-culturally consistent. Türkçe: Bu manifesto, Levent Bulut tarafından kurulan ve mimarisi oluşturulan Anlatı Mühendisliği disiplini ile onun temel metodolojisi olan Nesnel İzdüşüm (OP)'ü ilan eder. Geleneksel edebiyatın öznel sınırlarının ötesine geçen bu sistem; duygusal sıfatların yerine ışık, sıcaklık, ses ve dokunsal ipuçları gibi ölçülebilir çevresel parametreleri koyar. Levent Bulut, bir Evrensel Biyolojik Arayüzü hedefleyerek edebiyatın deneysel olarak tekrarlanabilir, denetlenebilir ve kültürlerarası tutarlı olmasını sağlar.

The needs of travellers vary across cultures. When it comes to culinary aspects, there is a strong connection between gastronomy and culture. To optimise service offerings, investigation of the essential aspects of dining experiences in relation to cultural backgrounds is of great importance. In the age of digitalisation, tourists share their dining experiences throughout their multiphasic travel journey via online platforms. By considering nine distinct cultural backgrounds, this research aims to investigate tourist experiences based on TripAdvisor restaurant reviews through topic modelling, using the city of Salzburg as its study context. Depending on one’s cultural circumstances, the findings demonstrate that the most important aspects include staff, food-menu items, value for money, restaurant physical appearance, food authenticity, overall service, menu offers, food quality, atmosphere, and recommendations. This study advances the state-of-the-art knowledge of societal culture ...

Saminculture remain survive in several areas in Blora regency. They have a unique approach in building the local food security.Samin people have a principle that to supplyfood necessity, rice is not the only option.They maintain the variety of the foodstuffs. Therefore, it is interestingto trace how the Samincommunity undertake the communication strategies to build local foodsecurity. The research was conducted in Blora. The analytical technique used is asingle case study by using interactive analysis model, namely: data reduction, presentation ofdata and drawing conclusion or verification. The result shows that communicationstrategies of Samin community in maintaining tradition and building local food securityare reflected in the oral traditions and symbols. The communicators, both parents and communityelders are the most dominant factors affecting the effectiveness of this communication. The communicationchannels used to deliver the message about life values andSamin traditions arethe interpersonal channels, through the customs to gather to discuss or seek guidance from the elders. The effectiveness of communication in inheriting the tradition is reflected incontinuity of the application of Samin community up to now. Masyarakat Samin masih bertahan di beberapa wilayah di Kabupaten Blora. Ada keunikan masyarakat Samin di dalam membangun ketahanan pangan Prinsip masyarakat Samin adalah bahwa untuk memenuhi kebutuhan pangan tidak harus makan nasi, mereka tetap memelihara keanekaragaman pangan. Hal ini menarik untuk ditelusuri bagaimana strategi-strategi komunikasi yang dilakukan oleh masyarakat Samin untuk membangun ketahanan pangan lokal. Penelitian ini dilaksanakan di Kabupaten Blora. Teknik analisis data yang digunakan adalah analisis studi kasus tunggal dengan menggunakan model analisis interaktif, yakni; reduksi data, sajian data dan menarik kesimpulan atau verifikasi. Hasil penelitian menunjukkan bahwa strategi-strategi komunikasi masyarakat Samin di dalam memelihara tradisi dan membangun ketahanan pangan lokal adalah direfleksikan di dalam tradisi lisan dan simbolsimbol. Komunikator, baik orang tua-orang tua mereka dan juga sesepuh masyarakat Samin adalah factor paling dominan yang mempengaruhi efektifitas di dalam komunikasi. Saluran-saluran komunikasi yang digunakan untuk menyampaikan pesan tentang nilai-nilai kehidupan dan tradisi Samin adalah saluransaluran interpersonal, melalui tradisi kumpul bersama untuk mendiskusikan dan meminta nasihat di rumah sesepuh Samin. Efektivitas komunikasi dalam pewarisan nilai tradisi antara lain tercermin kelestarian tradisi budaya Samin yang masih diterapkan masyarakat Samin sampai sekarang.

The research aims to describe (1) the main character&#39;s adaptation to orang rimba culture; (2) the main character&#39;s steps in providing education to the orang rimba in the &quot;Sokola Rimba&quot; novel. This qualitative research uses the theory of Literary Anthropology and Pedagogy. The data source is Butet Manurung&#39;s &quot;Sokola Rimba&quot;. The data is in the form of story units containing pedagogical literary anthropology elements. Data collection techniques include reading the object of study accompanied by reading theory, making research indicators and data capture tables, and grouping data into data capture tables. The data analysis technique begins with reducing inappropriate data, describing and interpreting the data, and finally concluding the research results. The results of this study are (1) the adaptation carried out by the main character is understanding the local wisdom of the orang rimba, which includes the orang rimba considering the honey tree as a tree...

Perilaku organisasi dan peran hubungan masyarakat (humas) memainkan peranan penting dalam meningkatkan kinerja dan citra lembaga pendidikan. Penelitian ini bertujuan untuk menganalisis hubungan antara perilaku organisasi dan manusia dalam mendukung efektivitas pemasaran sekolah. Menggunakan metode studi pustaka dengan pendekatan kualitatif, data yang relevan diperoleh dari berbagai literatur seperti buku, jurnal, dan artikel ilmiah yang membahas topik terkait. Hasil penelitian menunjukkan bahwa perilaku organisasi yang ditandai oleh kolaborasi efektif, komunikasi terbuka, dan budaya transparan dapat meningkatkan kinerja sumber daya manusia, yang pada gilirannya membantu membangun citra positif lembaga pendidikan. Selain itu, peran kepemimpinan transformasional dalam menciptakan lingkungan kerja yang inovatif dan inspiratif terbukti memiliki dampak signifikan terhadap efektivitas strategi pemasaran. Penelitian ini juga mengidentifikasi pentingnya penggunaan media sosial sebagai salah satu alat utama dalam strategi pemasaran sekolah. Melalui pengelolaan humas yang terstruktur, media sosial tidak hanya digunakan untuk promosi tetapi juga untuk membangun hubungan yang kuat antara sekolah, masyarakat, dan publik eksternal. Strategi ini efektif dalam menarik minat calon siswa sekaligus memperkuat reputasi lembaga pendidikan di mata publik. Dengan demikian, perilaku organisasi yang adaptif dan strategi komunikasi humas yang inovatif memberikan kontribusi besar dalam mendukung pencapaian tujuan pemasaran sekolah. Kesimpulannya, sinergi antara perilaku organisasi yang baik dan peran humas yang efektif mampu menciptakan keunggulan kompetitif bagi lembaga pendidikan di tengah persaingan yang semakin ketat dalam sektor pendidikan.

Manajemen hubungan masyarakat (humas) memiliki peran strategis dalam membangun citra lembaga pendidikan serta meningkatkan partisipasi masyarakat terhadap penyelenggaraan pendidikan. Partisipasi masyarakat menjadi salah satu faktor penting dalam mendukung keberhasilan program sekolah, baik dalam bentuk dukungan moral, material, maupun keterlibatan aktif dalam kegiatan pendidikan. Penelitian ini bertujuan untuk menganalisis manajemen humas dalam upaya meningkatkan partisipasi masyarakat dengan menggunakan studi kasus dari jurnal ilmiah karya Suardi M. yang dipublikasikan pada Kelola: Journal of Islamic Education Management. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan pendekatan studi kasus, di mana data diperoleh melalui studi dokumentasi terhadap jurnal yang relevan. Hasil analisis menunjukkan bahwa penerapan fungsi manajemen humas, yang meliputi perencanaan, pelaksanaan, dan evaluasi program komunikasi, mampu meningkatkan hubungan sekolah dengan masyarakat. Namun demikian, masih ditemukan beberapa kendala, terutama terkait keterbatasan kompetensi sumber daya manusia humas dan belum optimalnya sistem evaluasi program. Berdasarkan perspektif Managing Human Resources karya Snell dan Morris, penguatan manajemen humas perlu diintegrasikan dengan pengelolaan sumber daya manusia yang strategis agar partisipasi masyarakat dapat ditingkatkan secara berkelanjutan. Keyword: manajemen humas, partisipasi masyarakat, lembaga pendidikan, program humas sekolah PENDAHULUAN Lembaga pendidikan tidak dapat dipisahkan dari lingkungan sosial masyarakat tempat lembaga tersebut berada. Keberhasilan penyelenggaraan pendidikan tidak hanya ditentukan oleh kualitas internal sekolah, seperti kurikulum dan tenaga pendidik, tetapi juga oleh dukungan dan partisipasi masyarakat. Masyarakat memiliki peran sebagai mitra strategis sekolah dalam mendukung berbagai program pendidikan, baik dalam bentuk keterlibatan langsung maupun dukungan tidak langsung. Oleh karena itu, diperlukan suatu sistem pengelolaan

Penelitian ini membahas peran strategis manajemen hubungan masyarakat (humas) dan layanan publik dalam membangun mutu pendidikan di sekolah. Humas merupakan fungsi penting dalam lembaga pendidikan yang berperan sebagai penghubung antara sekolah dan masyarakat untuk menciptakan komunikasi yang efektif, membangun citra positif, serta memperoleh dukungan publik. Penelitian ini bertujuan untuk menganalisis konsep, fungsi, dan dampak manajemen humas sekolah dengan menjadikan jurnal ilmiah sebagai objek studi kasus. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan pendekatan studi kasus berbasis studi pustaka. Data diperoleh dari jurnal ilmiah karya Dilvi Oktasari yang membahas pentingnya manajemen humas dan layanan publik dalam membangun mutu pendidikan di sekolah. Teknik pengumpulan data dilakukan melalui dokumentasi dan telaah literatur, sedangkan analisis data dilakukan secara deskriptif-analitis dengan mengaitkan temuan jurnal dengan teori manajemen humas pendidikan. Hasil penelitian menunjukkan bahwa penerapan manajemen humas yang terencana, terorganisasi, dan dievaluasi secara berkelanjutan mampu meningkatkan kepercayaan masyarakat, partisipasi orang tua, serta mendukung peningkatan mutu pendidikan. Kesimpulan penelitian ini menegaskan bahwa manajemen humas dan layanan publik merupakan komponen strategis yang harus dikelola secara profesional agar tujuan pendidikan dapat tercapai secara optimal. Keyword: manajemen humas, humas sekolah, layanan publik pendidikan, mutu pendidikan PENDAHULUAN Dalam lembaga pendidikan, keberhasilan pencapaian tujuan pendidikan tidak hanya ditentukan oleh kualitas proses pembelajaran di dalam kelas, tetapi juga sangat dipengaruhi oleh kemampuan sekolah dalam membangun hubungan yang harmonis, terbuka, dan berkelanjutan dengan masyarakat. Sekolah sebagai institusi publik memiliki tanggung jawab untuk menjalin komunikasi yang efektif dengan berbagai pihak, seperti orang tua peserta

Popüler kültür ürünleri, yalnızca eğlence aracı olmanın ötesinde, toplumsal
değerlerin yeniden üretildiği, müzakere edildiği ve kimi zaman sorgulandığı
alanlar olarak işlev görmektedir. Televizyon dizileri ise bu müzakere
süreçlerinin en görünür mecralarından biridir. Türkiye’de son yıllarda
televizyon içerikleri, toplumsal normlar, ahlaki sınırlar ve sansür tartışmalarının
merkezinde yer almakta; özellikle sosyal medya, bu içeriklerin “kamu vicdanı”
nezdinde yargılandığı yeni bir kamusal alan haline gelmektedir. Bu bağlamda
televizyonun anlatı evreni ile sosyal medyanın tepkisel dinamikleri arasındaki
gerilim, çağdaş medya çalışmalarının dikkatle incelediği bir kesişim noktasını
oluşturmaktadır. Bu çalışma, söz konusu tartışmayı Kızılcık Şerbeti dizisi
üzerinden ele almaktadır. Araştırma, dizinin dördüncü sezonunun ilk iki bölümü
üzerine odaklanmıştır; çünkü RTÜK tarafından verilen cezalar ve sosyal
medyada oluşan yoğun tepkiler, senaryonun karakterler ve anlatı açısından
tamamen değişmesine yol açmıştır. İlk bölümde gelin ve damat karakterleri
arasındaki yakın ilişki toplumsal tepkilere neden olmuş; ikinci bölümde ise bu
ilişki dostluk eksenine çekilerek tepki dindirilmiş ve izleyici ilgisi korunmuştur.
Çalışma, popüler kültürün anlatı evreni ile dijital yargı alanı arasındaki
gerilimi, gelin ve damat karakterlerinin dördüncü sezonun ilk iki bölümündeki
somut ilişki değişimini ve bu değişimi tetikleyen sosyal medyada oluşan ahlaki
panik dilini nitel içerik analizi yöntemiyle kıyaslamakla sınırlıdır. Çalışma,
Kültürel Çalışmalar kuramı çerçevesinde popüler dizilerin ideolojik ve kültürel
temsillerini; Ahlaki Panik Kuramı (Cohen, 1972) ekseninde ise sosyal medya
tepkilerinin sansür ve ahlaki denetim süreçlerine dönüşümünü tartışmaktadır.
Nitel içerik analizi yöntemiyle yapılan çözümleme, dijital kamusal alanın
yalnızca izleme pratiğini değil, üretim ve anlatı süreçlerini de şekillendiren
güçlü bir ahlak denetim mekanizması olduğunu ortaya koymaktadır. Kızılcık
Şerbeti örneği, popüler kültür ürünlerinin toplumsal değerlerle etkileşimini;
televizyonun anlatı alanından sosyal medyanın yargı alanına uzanan dinamik
bir denge üzerinden görünür kılmaktadır.
Popüler kültür ürünleri, modern toplumların aynası olmanın ötesinde,
kolektif bilincin ve toplumsal değerlerin yeniden üretildiği, müzakere edildiği
ve kimi zaman şiddetle sorgulandığı dinamik arenalar olarak işlev görmektedir.
Bu ürünler, kitlelere ulaşma ve kamusal tartışmayı tetikleme kapasiteleri
sayesinde, salt eğlence aracı olmaktan çıkarak ideolojik temsillerin ve kültürel
çatışmaların merkezine yerleşmektedir (Coşkun, 2012:839). Televizyon dizileri,
özellikle Türkiye gibi yayıncılığın güçlü bir kültürel etki yarattığı toplumlarda,
bu müzakere süreçlerinin en görünür ve en çok tartışılan mecralarından biri
haline gelmiştir. Diziler aile yapısından ahlaki sınırlara, sınıf farklılıklarından
cinsiyet rollerine kadar geniş bir yelpazede toplumsal normları görselleştirerek,
izleyicinin kendi yaşamıyla ilişkilendirebileceği bir anlatı evreni sunmaktadır.
Türkiye’de televizyon içeriklerinin toplumsal etkisi, son yıllarda sansür,
ahlaki sınırlar ve toplumsal normlar tartışmalarının merkezinde yer almaktadır
(Doğanay ve Aktaş, 2021: 854). Özellikle modern yayıncılık ve teknolojik
gelişmelerle birlikte, bu içeriklerin denetimi sadece geleneksel düzenleyici
kurumlar (RTÜK gibi) tarafından değil; aynı zamanda yeni ve çok daha yaygın
bir alan olan sosyal medya tarafından da yapılmaya başlanmıştır (Çağıl ve
Kara, 2019: 12).
Sosyal medya platformları (Twitter/X, Instagram, YouTube vb.),
izleyicilerin anlık tepkilerini, eleştirilerini ve yargılarını hızla yaydığı, adeta bir
“kamu vicdanı” nezdinde içeriklerin yargılandığı yeni ve reaktif bir kamusal
alan oluşturmuştur (Oğuz, 2021: 1219). Bu dijital kamusal alan, geleneksel
televizyon yayıncılığının tek yönlü anlatı evreni ile izleyicinin tepkisel
dinamikleri arasındaki güçlü bir gerilimi ortaya çıkarmaktadır; bu gerilim,
çağdaş medya ve kültürel çalışmaların dikkatle incelediği önemli bir kesişim
noktası olarak izlenmektedir.
Bu gerilimin en çarpıcı örneklerinden biri, Türkiye’nin popüler dizilerinden
Kızılcık Şerbeti üzerinden somutlaşmaktadır. Dizi, farklı sosyo-ekonomik ve
kültürel arka planlara sahip ailelerin çatışmasını ve etkileşimini konu alarak,
zaten hassas toplumsal normlar üzerine kurulu bir anlatı sunmaktadır. “Kızılcık
Şerbeti” dizisi, Türkiye televizyonlarında gösterime girdiği ilk günden itibaren,
toplumsal yapının temel dinamiklerini yansıtması nedeniyle akademik çevrelerin
odak noktası haline gelmiştir. Dizi, popüler kültürün siyasetle ve toplumsal
fay hatlarıyla kesişimini somutlaştıran önemli bir vaka olarak incelenmiştir.
Akademik çalışmaların önemli bir bölümü, dizideki kültürel çatışma ve
toplumsal cinsiyet rolleri temalarına odaklanmaktadır. Örneğin, Ertürk (2025),
çalışmasında diziyi, kültürel farklılıkların temsilini Geert Hofstede’nin kültürel
boyutlar kuramı üzerinden analiz etmiş; iki farklı kültürden gelen ailenin dil,
ritüel ve metaforik anlamlandırma biçimlerindeki ayrışmayı inceleyerek, dizinin
bu çatışmaların sunumu açısından zengin bir veri sunduğunu ortaya koymuştur.
İlgili çalışma itibarıyla dizinin dördüncü sezonunun ilk iki bölümünde
yaşanan olaylar, araştırmanın temel odak noktasını oluşturmuştur. Söz konusu
bölümlerde, gelin ve damat karakterleri arasındaki yakın ilişkinin sunulma
biçimi, geleneksel aile ve ahlaki değerler ekseninde yoğun toplumsal tepkilere
neden olmuş; bu tepkiler kısa sürede dijital platformlarda bir ahlaki paniğe
dönüşmüştür. Tepkilerin şiddeti ve düzenleyici kurumlardan gelen cezai
yaptırımlar (RTÜK), yapımcıları senaryonun karakter ilişkilerini ve anlatı
yapısını radikal bir şekilde değiştirmeye zorlamıştır. İlk bölümdeki yakın ilişki,
ikinci bölümde hızla bir “dostluk eksenine” çekilerek tepkiler dindirilmeye
çalışılmış ve izleyici ilgisi korunmaya hedeflenmiştir.
Bu bağlamda, bu çalışma, Kızılcık Şerbeti örneğini kullanarak, dijital
kamusal alanın televizyon üretim süreçleri üzerindeki sansürel gücünü
analiz etmeyi amaçlamaktadır. Araştırma, dizinin dördüncü sezonunun ilk iki
bölümündeki somut anlatı değişimini ve bu değişimi tetikleyen sosyal medyada
oluşan ahlaki panik dilini nitel içerik analizi yöntemiyle kıyaslamakla sınırlıdır.
Çalışma, teorik çerçevesini Kültürel Çalışmalar Kuramı’ndan (popüler dizilerin
ideolojik ve kültürel temsillerini incelemek için) ve Ahlaki Panik Kuramı’ndan
(Cohen, 1972) (sosyal medya tepkilerinin sansür ve ahlaki denetim süreçlerine
dönüşümünü tartışmak için) almaktadır.

Tropes of disaster, apocalyptic reckoning, and fears of impending doom have determined the perception of environmental crisis since the rise of the ecological movements in the early 1970s. Environmental studies such as Limits to Growth and Global 2000 provide the theoretical basis for perceiving the future prophetically as endangered. To what extent are environment-related prophecy, fear, and escape scenarios a topic of pop music? This article discerns current pop-musical approaches to environmental prophecy by analyzing Western societies' coping methods and latent conflicts. Whether it is the alarmism, the display of equanimity, or the communication of hope: pop music is not only a sounding board of environmental prophecy within the entertainment industry. Rather, as an expression and agent of power, it is a decisive factor within ecological crisis dynamics.

In the radio feature program “Suara dari Tanah Jauh” (Voices from Afar), producers play an important role in systematically implementing the stages of production. This program describes the experiences of
Indonesian students studying abroad and their process of adapting to a new cultural environment. Data was collected using a qualitative descriptive approach through an online survey using a Google form, literature research, and observation of similar radio programs. The study shows that producers are responsible for ensuring that each stage of pre-production, production, and post-production runs smoothly and is integrated. Informative, emotional, and imaginative broadcasts are created by producers by combining conceptual, artistic, technical, and managerial elements. In addition, it has been proven that the application of a disciplined production process enhances creative collaboration, time and budget efficiency, and overall program quality. These results show that the managerial and leadership skills of producers are essential for creating professional and engaging radio features.

Penerbitan perdana ini merupakan upaya kami untuk memberi kesempatan bagi para peneliti dan pengamat ilmu komunikasi sebuah wadah berkarya yang berkualitas dengan masukan-masukan dari mitra bestari independen. Nama-nama yang sudah tidak asing lagi dalam dunia ilmu komunikasi memberikan sumbangsih waktu dan ilmu mereka adalah: Prof.

İletişim bilimi, teknik ve teorik bilginin yakınlaşmasını sağlayan pozitivist epistemolojinin bir sonucudur. Bu yakınlaşma eğiliminin temel motivasyonunu ideal bir toplumsal düzene ulaşma isteği oluşturmaktadır. Fizik biliminde devrim yaratan buluşların etkisi ile 17. yüzyıldan beri insan düşünce ve davranışlarını kontrol etmenin yasalarını oluşturmaya çalışan düşünürlerin teorileri, 20. yüzyılda kitle iletişim araçlarında gerçekleşen gelişme sayesinde uygulamaya yönelik bir hal almıştır. 17. yüzyıldan beri pozitivist epistemolojinin en güvenilir bilgisi olan fizik biliminin, teorinin pratiğe geçmesinde önemli katkıları vardır. Fizik bilimi birçok sosyal bilimler disiplinin oluşumuna etki ettiği gibi, iletişim biliminin oluşumuna da etki etmiştir. 20. yüzyılın başlarında sosyal bilimler disiplinlerini ilişkisel bir şekilde ele alan iletişim bilimi, toplumsal değişimi açıklamaktan ziyade gerçekleştirmek sorunsalına odaklanan bir bilim dalıdır. İletişim bilimine bilimsel meşruluk konusunda getirilen en temel eleştiri, temel bir epistemolojiye sahip olmadığıdır. İlginçtir ki iletişim biliminin oluşumuna etkisi olan pozitivist epistemoloji, bilimsel meşruluk tartışmalarının da konusudur. Bu tartışmanın oluşmasını sağlayan iki temel konu vardır: 1) İletişim disiplinini sosyal bilimler içerisinde pozitivist bir temele oturtma çabası, 2) doğa bilimlerinin felsefi yorumunu yaparken düşülen hatadır. Çalışmada, doğa bilimleri ve sosyal bilimler arasındaki etkileşimi gerçekleştiren pozitivist epistemolojinin, iletişim biliminin oluşumundaki rolü literatür taraması yöntemi ile araştırılacaktır. Bu bağlamda iletişimin biliminin bilimsel meşruiyeti konusundaki tartışmalara yanıt aranacaktır.

Wir kennen uns seit vielen Jahren, in denen wir im wissenschaftlichen
und politischen Austausch stehen. Uns treiben wie viele mit uns die
besorgniserregenden Verengungen in krisenhaften Zeiten um, die die
notwendige Transformation der kapitalistischen Ordnung zu blockie
ren drohen. Diese und weitere Herausforderungen, die Rolle kritischer
Wissenschaften dabei und unsere eigene als kritische Wissenschaft
ler*innen darin, reflektieren wir in diesem Gespräch. Wir beleuchten
Entwicklungen, Niederlagen und Errungenschaften in Academia und da
rüber hinaus. Wir teilen Erinnerungen, Erkenntnisse und tauschen uns
über Erfahrungen aus.

Esai ini membahas bagaimana media berperan sebagai aktor utama dalam membentuk opini publik melalui proses seleksi informasi dan framing. Media tidak hanya menyampaikan fakta, tetapi juga mengonstruksi realitas sosial dengan memilih sudut pandang, bahasa, dan fokus pemberitaan yang pada akhirnya memengaruhi cara masyarakat memahami isu-isu publik. Berbagai studi menunjukkan bahwa pengemasan informasi oleh media daring dan media sosial mampu menghasilkan persepsi berbeda terhadap peristiwa yang sama, seperti pemberitaan pandemi COVID-19, penutupan TikTok Shop, hingga isu penambangan lokal. Proses framing—dengan menonjolkan aspek tertentu dan mengabaikan aspek lain—membuat audiens menerima realitas yang telah dipoles sehingga memengaruhi penilaian politik, sosial, dan perilaku publik, terutama dalam konteks arus informasi digital yang cepat. Dengan demikian, media menjadi agen rekonstruksi realitas yang memiliki kekuatan signifikan dalam membentuk wacana dan opini publik di masyarakat.

Esai ini membahas bagaimana media berperan sebagai aktor utama dalam membentuk opini publik melalui proses seleksi informasi dan framing. Media tidak hanya menyampaikan fakta, tetapi juga mengonstruksi realitas sosial dengan memilih sudut pandang, bahasa, dan fokus pemberitaan yang pada akhirnya memengaruhi cara masyarakat memahami isu-isu publik. Berbagai studi menunjukkan bahwa pengemasan informasi oleh media daring dan media sosial mampu menghasilkan persepsi berbeda terhadap peristiwa yang sama, seperti pemberitaan pandemi COVID-19, penutupan TikTok Shop, hingga isu penambangan lokal. Proses framing—dengan menonjolkan aspek tertentu dan mengabaikan aspek lain—membuat audiens menerima realitas yang telah dipoles sehingga memengaruhi penilaian politik, sosial, dan perilaku publik, terutama dalam konteks arus informasi digital yang cepat. Dengan demikian, media menjadi agen rekonstruksi realitas yang memiliki kekuatan signifikan dalam membentuk wacana dan opini publik di masyarakat.

Di tengah pesatnya kemajuan dalam dunia digital, teknologi komunikasi telah menjadi elemen yang tak terpisahkan dalam kehidupan sehari-hari. Kita tidak hanya memanfaatkan alat atau aplikasi sebagai pendukung, tetapi juga menjalani kehidupan di dalamnya untuk menjalin hubungan, berbagi cerita, dan mencari makna tentang dunia. Media sosial, kecerdasan buatan, dan sistem algoritma memungkinkan kita untuk terhubung dengan lebih cepat dan luas, namun di sisi lain, hal ini juga mengubah perspektif kita tentang diri sendiri dan cara kita memahami realitas. Dalam dunia digital yang bergerak tanpa henti selama 24 jam, pengalaman sosial kita dibentuk oleh aliran informasi yang selalu aktif, menjadikan teknologi sebagai lingkungan hidup baru bagi masyarakat modern.

Media sosial saat ini sudah memiliki jaringan yang sangat luas terutama Instragram. Selainuntuk menampilkan foto dan kegiatan sehari-hari, instagram juga mempunyai kegunaan yanglain seperti tempat untuk promosi atau berbisnis disarana global. Bisnis di instragram rata-ratalebih banyak ke kategori fashion dan kosmetik, walaupun banyak juga kategori yang lain.Seperti halnya produk fashion di media instagram sebagai sarana promosinya, termasukmenjadikan publik amatir sebagai model endorse untuk produk fashion dan kosmetika.Persaingan yang ketat membuat para pengusaha lebih gencar mempromosikan bisnisnyadengan menggunakan model/visual tubuh untuk meningkatkan kualitas jual produk mereka.Sehingga dalam penelitian ini memfokuskan pada persoalan komodifikasi remaja sebagaimodel endorse di media sosial instragram yang menjadi salah satu media sosial populer dimasyarakat.

This article analyses the alteration of the archetypal hero image in current advertising. Based on the thesis that the archetype hero is still used in marketing today, selected advertising campaigns of the brands Hornbach and Duplo of the last 5 years are analysed. With the help of a criteria catalogue the characteristic of the hero motive and the respective hero role is investigated. The results show that hero patterns still can be found in current campaigns, but the alignment of the hero has changed. He is not a superhero with supernatural abilities any more, but he is characterized by grit and bargaining power. The reason for this alteration can be found in current trends that require a credible brand staging. To reach this staging, consumers' unconscious emotions are triggered with a realistic hero motive. Thus the buying behaviour is influenced in a positive way and the consumer is activated.

This article analyses the alteration of the archetypal hero image in current advertising. Based on the thesis that the archetype hero is still used in marketing today, selected advertising campaigns of the brands Hornbach and Duplo of the last 5 years are analysed. With the help of a criteria catalogue the characteristic of the hero motive and the respective hero role is investigated. The results show that hero patterns still can be found in current campaigns, but the alignment of the hero has changed. He is not a superhero with supernatural abilities any more, but he is characterized by grit and bargaining power. The reason for this alteration can be found in current trends that require a credible brand staging. To reach this staging, consumers’ unconscious emotions are triggered with a realistic hero motive. Thus the buying behaviour is influenced in a positive way and the consumer is activated.

Sito web: Prima edizione: febbraio 2025 Volume 1 -La condivisione dei saperi Le opere pubblicate vengono approvate dal Consiglio direttivo sulla base della valutazione del Comitato editoriale. Le edizioni digitali online sono pubblicate in Open Access su:

This adequate sleep education campaign aims to increase students' understanding of the importance of sleeping between 7 and 9 hours every day and encourage the formation of a healthy lifestyle. The method used is a quantitative approach by disseminating information through social media, educational posters, and providing direct counseling to FISIP UPNVJ students. The results of the final test show that this activity has succeeded in increasing students' knowledge and awareness of the benefits of adequate sleep. Students began to realize that adequate sleep affects concentration, memory, and learning productivity. The evaluation results also showed positive behavioral changes, such as a decrease in the habit of staying up late and an increase in commitment to improving sleep habits. In addition, the use of digital media such as infographics, short videos, and interactive webinars proved to be effective in attracting participants' interest and facilitating understanding of the campaign material. Overall, the adequate sleep education campaign ran smoothly and successfully achieved its goal of raising student awareness about maintaining quality sleep as an important part of life balance, physical health, and mental health that supports academic achievement and quality of daily life.

Commercials need good creative strategies, so that they attract attention and persuation as well. In every commercial, surely contain certain messages that are meant to be delivered to their targets. These messages will reach the targets mind, to be perceived on their own reasons. This research uses perseption approach and analytical-descriptive method. This method is intended to find the audience perception towards the messages. Research shows that different evaluative interpretations which occur between one person and another, the couse by first process, which is called sensation. Then, after the stimulus is connected to the factors which influence the audience, a perception emerges. However, there is generally a concord in perceiving the messages in motorcycles commercials which employ the consept of hyperboles. In addition, commercial sensation which is captured is already capable of representing perception because hyperbolic audio and visual communication in the commercial can be comprehended by the audience. Over all, it has been found that the general perception which is captured by the audience regarding the hyperbolic commercial is "speed". Basically, the perception which are felt by the audience depend on the creative strategic of the hyperbolic classification contens.

Commercials need good creative strategies, so that they attract attention and persuation as well. In every commercial, surely contain certain messages that are meant to be delivered to their targets. These messages will reach the targets mind, to be perceived on their own reasons. This research uses perseption approach and analytical-descriptive method. This method is intended to find the audience perception towards the messages. Research shows that different evaluative interpretations which occur between one person and another, the couse by first process, which is called sensation. Then, after the stimulus is connected to the factors which influence the audience, a perception emerges. However, there is generally a concord in perceiving the messages in motorcycles commercials which employ the consept of hyperboles. In addition, commercial sensation which is captured is already capable of  representing perception because hyperbolic audio and visual communication in the commercial can...

Penelitian ini berfokus pada bagaimana efektivitas majalah Gema yang digunakan sebagai media komunikasi internal PT Petrokimia Gresik. Teori utama yang terdapat pada penelitian ini ialah teori efektivitas komunikasi yang disebut overlapping of interest. Dimana overlapping of interest adalah pertautan minat dan kepentingan diantara dua sumber yaitu komunikator dan komunikan. Dalam penelitian ini PT Petrokimia Gresik sebagai komunikator pesan majalah Gema. Karyawan PT Petrokimia Gresik merupakan komunikan pesan majalah Gema. Efektivitas media komunikasi internal sendiri memiliki empat indikator. Pertama, penyampaian pesan dan informasi seluruh aktivitas perusahaan. Kedua, ajang komunikasi karyawan. Ketiga, sarana pelatihan menulis. Keempat, nilai tambah departemen humas. Peneliti menggunakan metode survey untuk pengamatan secara kritis guna mendapatkan keterangan yang tepat dari karyawan PT Petrokimia Gresik mengenai majalah Gema yang digunakan sebagai media komunikasi internal. Infor...

The needs of travellers vary across cultures. When it comes to culinary aspects, there is a strong connection between gastronomy and culture. To optimise service offerings, investigation of the essential aspects of dining experiences in relation to cultural backgrounds is of great importance. In the age of digitalisation, tourists share their dining experiences throughout their multiphasic travel journey via online platforms. By considering nine distinct cultural backgrounds, this research aims to investigate tourist experiences based on TripAdvisor restaurant reviews through topic modelling, using the city of Salzburg as its study context. Depending on one’s cultural circumstances, the findings demonstrate that the most important aspects include staff, food-menu items, value for money, restaurant physical appearance, food authenticity, overall service, menu offers, food quality, atmosphere, and recommendations. This study advances the state-of-the-art knowledge of societal culture ...

Advanced technologies development engender new media that makes human communication’s process lot easier. However, in the middle of era that easy-made by new media, there is a new phenomenon that called passive receiver. Passive receiver refers to individual that use media but don’t give feedback to messages that delivered by communicator. This phenomenon becomes a problem, where the communication’s process needs feedback for each messages. This phenomenon can be found in application-based communication, for example LINE. This study aimed to find out passive receiver’s motives in communication studies students’ communication forum with LINE Group Chats. This study used uses and gratifications theory as its theory. The method used in this research is qualitative descriptive. Meanwhile, for the obtained data’s discussion used motive theory from uses and gratifications theory that discussed about individual’s motives and gratifications of using certain medias, also discussed about how ...

Puji syukur penulis panjatkan kehadirat Allah swt, yang telah memberikan nikmat yang begitu besar terutama nikmat kesehatan sehingga penulis dapat menyelesaikan karya ilmiah ini. Salam dan salawat kepada junjungan Rasulullah Muhammad saw, yang diutus oleh Allah swt. ke permukaan bumi ini sebagai suri tauladan yang patut dicontoh dan menjadi rahmat bagi semesta alam. Skripsi ini adalah suatu karya tulis ilmiah yang diajukan sebagai syarat guna memperoleh gelar Sarjana pada Fakultas Dakwah dan Komunikasi Jurusan Jurnalistik di Universitas Islam Negeri Alauddin Makassar. Penulis menyadari bahwa selesainya skripsi ini tidak lepas dari dukungan dan motivasi dari berbagai pihak. Untuk itu dengan setulus hati penulis menyampaikan ucapan terima kasih yang sedalamdalamnya kepada:

Hasil penelitian ini menunjukkan bahwa (1) foto kriminal merupakan salah satu poros kekuatan dalam pemberitaan Harian Radar Bone. Hal tersebut mengacu kepada tingkat kepedulian masyarakat yang berada di wilayah sirkulasi Harian Radar Bone terhadap kejadian-kejadian yang terjadi di sekitar mereka. Terkhusus pada kasus-kasus bersifat yang melanggaran hukum. (2) Berdasarkan analisis semiotika Roland Barthes, foto kriminal pada Harian Radar Bone tersebut mengandung pesan dan makna yang disampaikan melalui pemberitanya, dengan desain visual dalam bingkai fotografi. Harian Radar Bone ingin membawa masyarakat untuk mengetahui lebih mendalam tentang kasus kriminal yang terjadi dikabupaten Bone. Mulai dari kasus kriminal pada tindak pidana pencurian, pembunuhan, perampokan, korupsi, dan lainya. Dalam foto kriminal yang telah diteliti, peneliti juga mendapatkan fakta bahwa tindak pidana pencurian merupakan tindak pidana yang paling sering terjadi dikabupaten Bone.