Key research themes
1. How do girls and young women engage with digital and social media to negotiate identity, agency, and empowerment?
This research area investigates girls' and young women's active participation in digital media spaces, focusing on how they use platforms such as social networking sites, blogs, vlogging, and alternative online media to express identity, resist gender norms, build communities, and exercise agency. It critically examines the complexities of empowerment within digital cultures, including the potential reproduction of inequalities and the commodification of girls' participation.
2. How are gender, race, and intersectionality addressed in girls' media representations and youth media studies?
This area focuses on the critical importance of integrating intersectional analyses—especially race-based perspectives—into research on girls' media culture. It highlights how normative youth media studies often center whiteness and marginalize girls of color, and calls for attention to complex social identities and power relations shaping media production, representation, and reception within diverse youth populations.
3. What role do popular culture and media texts play in shaping girls’ identities, emotional lives, and cultural literacy?
This research direction explores how popular media, including music, film, literature, and fandoms, contribute to girls’ emotional expression, identity formation, and critical engagement. It examines the use of melodrama, mental health discourses, and popular narratives in girls’ media consumption and production, highlighting both limitations and possibilities for agency and cultural literacy within youth media cultures.