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Impression formation

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Impression formation is the cognitive process through which individuals develop perceptions and judgments about others based on available social cues, behaviors, and contextual information. This process influences interpersonal relationships and social interactions, shaping how individuals are viewed and treated within various social contexts.
lightbulbAbout this topic
Impression formation is the cognitive process through which individuals develop perceptions and judgments about others based on available social cues, behaviors, and contextual information. This process influences interpersonal relationships and social interactions, shaping how individuals are viewed and treated within various social contexts.

Key research themes

1. How does morality influence the development and primacy of social impressions?

This research theme addresses the role of morality within social cognition frameworks for impression formation. Traditional two-factor models emphasize warmth and competence as fundamental dimensions; however, emerging evidence distinguishes morality as a core component within warmth, demonstrating its primacy in shaping impressions, behavioral intentions, and information processing about others. Understanding morality’s primacy elucidates mechanisms for rapid social evaluations with implications for social perception and behavior.

Key finding: This study presents the Moral Primacy Model (MPM), supported by laboratory evidence showing that morality—defined by traits such as honesty and trustworthiness—is distinct from sociability and more impactful than both... Read more
Key finding: Using fNIRS neuroimaging with infants, this research shows that medial prefrontal cortex (mPFC) responses distinguish between smiling and frowning faces and predict subsequent social preferences, implying that early in... Read more
Key finding: This study reveals individuals have meta-cognitive awareness pertaining to the validity of their first impressions, particularly when these impressions include moral-relevant traits that accurately capture unique personality... Read more

2. What neural mechanisms underlie impression formation and impression management under social observation?

This theme explores the brain regions and neural circuits involved in forming impressions of others and managing one’s own impression under social scrutiny. It focuses on the medial prefrontal cortex (mPFC), especially its rostromedial subregion, and the anterior insula, implicated in value representation, self-conscious emotions, and norm compliance. These neural substrates facilitate both spontaneous evaluation of others and strategic modulation of self-presentation in social contexts.

Key finding: This neuroimaging study identified that the rostromedial prefrontal cortex (rmPFC) and anterior insula (AI) show increased activity during impression management when participants believe they are being socially observed.... Read more
Key finding: Beyond establishing moral primacy, this study implicates the infant mPFC in responding to socially valenced facial cues, suggesting that this region’s role in impression formation is conserved developmentally and may underpin... Read more
Key finding: Using fMRI with a speed-dating paradigm, this study demonstrates that vmPFC activity encodes both 'impression' (how positively one views others) and 'reflected impression' (how positively one believes others view oneself).... Read more

3. How do individuals integrate and weight trait information during impression formation, and how do cognitive biases and contextual factors affect these processes?

This research area investigates the cognitive architecture underlying how multiple traits are combined into a holistic impression, the differential weighting of traits based on valence or centrality, and the influences of stereotype activation, information order, and social context. It also considers perceptual and cognitive biases—both spontaneous and unconscious—in shaping impressions and the subsequent social judgments.

Key finding: The paper proposes models representing personality traits as distributions rather than point estimates, capturing uncertainty and variability in trait attribution. Findings show that unfavorable traits carry smaller variance... Read more
Key finding: By analyzing individual-level repeated judgments, this study reveals that approximately half the participants display idiosyncratic weighting of traits during impression formation rather than equal weighting prescribed by... Read more
Key finding: Experimental evidence shows a primacy effect in impression formation when stereotypic (categorical) and individuating (counter-stereotypic behavioral) information are presented in sequence. Early-provided information strongly... Read more
Key finding: Challenging cognitive top-down bias accounts, this theoretical paper proposes that perceptual social biases may stem from the visual system’s faulty assumptions independent of cognitive states. Empirical phenomena such as... Read more

All papers in Impression formation

Like in the real world, the first impression a person leaves in a computer-mediated environment depends on his or her online appearance. The present study manipulates an avatar's pupil size, eyeblink frequency, and the viewing angle to... more
This study examines the influence of an audience's knowledge of the group membership of a target on the communication of information about this target. Participants were asked to rank order five traits to describe a person labelled... more
Motor movements that embody approach and avoidance shape individuals' affective and evaluative responses to objects. In two studies we investigate how approach and avoidance impact participants' judgments of ecologically valid targets:... more
This is an extended draft, including additional information, of: Peeters, G. (1991). Relational information processing and the implicit personality concept. Cahiers de Psychologie Cognitive/European Bulletin of Cognitive Psychology, 11,... more
Three schemata relevant to the inference of traits attributed to a and b from respectively reciprocal liking and disliking relations between a and b are derived from the research literature: (a) Homogeneity according to which likable... more
The sleeper effect occurs when the persuasiveness of a message increases with the passage of time. Aithough the existence of the sleeper effect has been demonstrated in several recent investigations, the conditions necessary for its... more
In making a new judgment, a person can access relevant past judgments and/ or process the stimulus information underlying these judgments. The present study is concerned with (i) the conditions under which past judgments are used instead... more
In making a new judgment, a person can access relevant past judgments and/ or process the stimulus information underlying these judgments. The present study is concerned with (i) the conditions under which past judgments are used instead... more
We look at how some basic choices in the management of turns influence the impression that people get from an agent. We look at scales concerning personality, emotion and interpersonal stance. We do this by a person perception study, or... more
Different turn-taking strategies of an agent influence the impression that people have of it. We recorded conversations of a human with an interviewing agent, controlled by a wizard and using a particular turn-taking strategy. A... more
A number of parameters related to the position of the foot on the ground during normal level walking were analysed for a group of young and a group of old subjects, divided in two sub-groups each, according to sex. The analysis has shown... more
Stereotypes play a fundamental role in social judgment and interaction, particularly because they are socially shared across groups of people . Communication is key in perpetuating stereotypic beliefs (Beukeboom & Burgers, 2019;, as... more
We cannot help but be intrigued by human behavior. This is in part what makes psychology so alluring-we want to know what motivates human behavior-particularly behavior that we fail to understand. For instance, between January and April... more
Although strangers can assess certain traits of unacquainted others with moderate validity, overall validity is low. Differential validity across traits may be due to (a) the extent to which targets display valid cues or (b) the extent to... more
Some studies have revealed that most individuals tend to concentrate on others’ morality and intelligence at their social perception. The present study aimed to examine the accuracy of these social perceptions in zero acquaintance... more
Do accent biases observed half a century ago and 15 years ago still hold today in Britain? We provide an updated picture of national attitudes to accent labels by replicating and extending previous studies. Mean ratings and relative... more
The article explores whether the traits representing the dimensions underlying the structure of facial and non‐facial impressions are similarly mapped in the face space. Two studies examine whether the trustworthiness‐by‐dominance and the... more
Investigação passada demonstrou que as pessoas realizam inferências espontâneas de traços (IET) a partir de comportamentos e que esses traços de personalidade ficam ligados em memória às faces dos actores. A investigação demonstrou também... more
An extension of the DRM paradigm was used to study the impact of central traits in impression formation. Traits corresponding to the four clusters of the implicit theory of personality-intellectual, positive and negative; and social,... more
We explored the possibility that the encoding flexibility processes postulated by Sherman and colleagues (1998) may also apply to intentional impression formation settings, even when cognitive resources are available to conceptually... more
This research was funded by the Leonardo da Vinci training program. We thank Philip Woodgate, Matthew Cranwell, and Saheeda Mohamed-Kaleel for their help. We also thank Kimberly Quinn, Brandon Stewart, Frederico Marques, and Ludmila Nunes... more
We extended the false memories paradigm to the study of impressions formation. traits most commonly used in describing person-targets were employed to identify the four clusters underlying the implicit theory of personality semantic... more
The twofold retrieval by associative pathways (TRAP) model (L. proposes that two distinct modes of retrieval typically underlie recall and frequency estimation. The model accounts for the simultaneous occurrence of greater recall of... more
More than twenty five years after the beginning of research on spontaneous trait inferences an intriguing paradox in the impression formation literature remains: if traits are spontaneously inferred, why aren't they used to organize... more
To investigate impression formation, researchers tend to rely on statements that describe a person’s behavior (e.g., “Alex ridicules people behind their backs”). These statements are presented to participants who then rate their... more
The effects of exposure to varying numbers of female role models on female career self-efficacy for perceived maledominated occupations is investigated. Female subjects (N = 304) completed a survey which included the short version of the... more
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