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Media Events

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lightbulbAbout this topic
Media events are significant occurrences that are orchestrated for mass media coverage, often designed to attract public attention and shape public discourse. They typically involve high-profile figures or organizations and are characterized by their planned nature, aiming to create a shared experience among audiences through extensive media dissemination.
lightbulbAbout this topic
Media events are significant occurrences that are orchestrated for mass media coverage, often designed to attract public attention and shape public discourse. They typically involve high-profile figures or organizations and are characterized by their planned nature, aiming to create a shared experience among audiences through extensive media dissemination.

Key research themes

1. How do planned events use transmedia strategies to engage audiences and expand news coverage?

This theme explores the development and application of transmedia journalism techniques to the news coverage of planned events—temporally bounded, schematized, and publicly anticipated occurrences such as the Olympics and cultural festivals. The importance of this area lies in understanding how multiform storytelling across platforms not only broadens reach but deepens audience engagement and participation, thus enriching journalistic content and redefining news production in event contexts.

Key finding: This paper develops an original analytical model outlining transmedia journalism features tailored for planned events, emphasizing the expansion (not repetition) of news content across multiple platforms. It identifies key... Read more
Key finding: Through exploratory user studies and linked data technology implementation, this study highlights the value of integrating heterogeneous event-related media from multiple sources to enable users to explore, annotate, and... Read more
Key finding: This workshop contribution reframes the study of live, collocated events augmented by digital participation tools as 'hybrid events,' urging CSCW research to reconsider the fusion of physical and mediated communication. It... Read more
Key finding: This article reveals how media organizations re-deploy traditional journalistic authority into live, in-person events—such as conferences and forums related to news coverage—to convene and activate existing networks of... Read more

2. What is the continuing role and transformative potential of media events in fostering social cohesion and national identity in contemporary media environments?

Centered on the evolving conceptualization of 'media events,' this theme investigates the persistent and changing function of ceremonial and planned media events as integrative social rituals. It critically examines the historical trajectory from Dayan and Katz's canonical framework, through the early 21st-century 'pessimistic turn,' to contemporary case studies demonstrating the enduring capacity of media events to generate collective effervescence, momentary social unity, and hope. The theme further engages with digital and networked media's impact on the temporality and spatiality of such events.

Key finding: Challenging the 'critical turn' that minimized the societal role of classical media events, this work argues through case studies (Obama's 2009 inauguration, the 2011 royal wedding, and the 2014 World Cup) that ceremonial... Read more
Key finding: This paper repositions media events within a post-broadcast networked media environment, emphasizing a shift from top-down, live televisual historicity to networked media witnessing characterized by multiple temporalities and... Read more
Key finding: By applying media events theory to the televised funeral of Diego Maradona, this study demonstrates how media events continue to function as ritualistic broadcasts fostering national community bonding, collective memory, and... Read more
Key finding: This qualitative thematic analysis reveals that print media historically complemented televised media events by sustaining their public prominence over extended periods through both 'soft' and 'hard' coverage. Analysis of... Read more

3. How are events employed as tools for placemaking and urban design, and what are the implications for public space and social dynamics?

This theme examines the strategic use of events, from festivals to sporting competitions, as mechanisms to shape urban identities, catalyze economic development, and foster social cohesion within cities and regions. It investigates the reciprocal relationships between events and their hosting spaces, including how event programming influences place branding and how physical and design interventions in public spaces can optimize event outcomes while managing conflicts and user impacts. The theme integrates perspectives from urban design, policy, and event management.

Key finding: Synthesizing empirical and theoretical insights, this paper demonstrates that well-coordinated event portfolios are increasingly employed by cities as sophisticated placemaking strategies that transcend traditional place... Read more
Key finding: This conceptual paper develops a novel typology of nine event space types based on public accessibility and audience mobility in urban parks, streets, and squares, emphasizing how these spaces mediate reciprocal event-place... Read more
Key finding: Through a systematic literature review applying the Prisma methodology, this chapter underscores the critical role of mass media—especially social media platforms—in promoting events and festivals in major Asian tourism... Read more

4. How does the digital and networked media environment transform the production, circulation, and social meaning of hybrid and global media events?

This theme investigates the emergence of hybrid media events integrating physical and mediated forms of participation, focusing on their technological, social, and organizational transformations. It explores the challenges of audience agency, distributed communication channels, and interaction design in live, collocated, and global events amplified via social media and digital platforms. The theme further interrogates the deterritorialization of national events and the reconfiguration of symbolic and ideological narratives in transnational media spaces.

Key finding: Based on a multi-year ethnographic and computational study of the 2015 Charlie Hebdo attack media circulation, this work introduces a hybrid media event model emphasizing the complexity of mediated terrorist events in... Read more
Key finding: Focusing on CSCW community perspectives, this workshop report advocates for shifting research attention from prototype-based tools to studying emerging social practices and evolving socio-technical designs of large-scale... Read more
Key finding: This article empirically demonstrates how a national election—the 2018 Swedish parliamentary election—became a deterritorialized media event on Twitter, where English-language global publics engaged with and reinterpreted the... Read more
Key finding: Examining public opinion data from Vienna during the 1904-05 Russo-Japanese War, this historical study elucidates competing and dynamic constructions of Europeanness and alterity, showing how media event coverage acted as a... Read more

All papers in Media Events

This article examines how Britain, Canada, and Australia managed the political and moral challenges of Hong Kong's impending 1997 handover through migration policy. Drawing on archival sources and recent scholarship, it situates Hong... more
מראשית דרכה של הציונות פעלה לצד ההנהגה הפוליטית שכבת מנהיגות של אינטלקטואלים והוגי דעות. אולם כיום אנשי הרוח סגורים בהיכלות הדעת ואינם מעורבים באופן ממשי בעשייה הפוליטית. עלינו להשיב להנהגה הפוליטית את הרוח, וכך לאפשר לה להתעלות מעבר... more
Though hailing from distant "darkest Peru", Paddington Bear has become a bastion of British identity. His critically-acclaimed films (2014, 2017, 2024), starring icons of British cinema, trade on nostalgic national tropes. This symbolic... more
En 2025 la televisión pública de Malta (PBS) seleccionó a la cantante Miriana Conte como su representante en el Festival de la Canción Eurovisión con el tema titulado "Kant". Pese a que esta palabra puede remitirnos al apellido del... more
This qualitative text analysis examines the journalistic print and online death coverage of six prominent Israeli football managers: Eli Fuchs (1992), Jerry Beit haLevi (1997), Ya'akov Grundman (2004), Itzhak Schneor (2011), Emmanuel... more
Сучасне медіаспоживання в умовах війни є фрагментарним, емоційно насиченим і динамічним. У статті проаналізовано дискурс мікроподій війни на основі моделі відкриття дискурсу публічних подій, що виокремлює п'ять фаз: пресупозицію,... more
This article critically examines the 2020 Black Lives Matter uprisings in Portland, Oregon, focusing on the strategic and rhetorical deployment of whiteness in support of Black lives in the protest space. It observes that whiteness, as... more
Проблема и цель. Авторы раскрывают следующее противоречие в использовании хэштега в современных образовательных технологиях: современные онлайн-коммуникации оказываются самостоятельной силой, «затаскивающей» молодое поколение в глобальное... more
Doutora em Comunicação e Cultura (UFRJ), jornalista, pesquisadora em Comunicação. Professora da ESPM/RJ. Pesquisas atuais englobam memória e identidade corporativa, mídia, sustentabilidade, consumo. Brasil.
This article applies notions drawn from Pierre Bourdieu's field theory to explore the Turkish production front of the Eurovision Song Contest (ESC) and to reveal unorthodox imaginations about the entertainment phenomenon. Its findings,... more
No relationship is likely to be more important to Americas security and economic interests in the years ahead than that with China. Nevertheless, a coherent and consistent U.S. policy toward China remains an elusive goal. U.S.... more
The text of the article is a critical scientific contribution to one of the next editions of the scientific publication of our colleagues from Croatia: D. Živić, S. Špoljar Vržina, S. Cvikić, I. Žebec Šilj (editors), Vukovar' 91-Genocid i... more
During the course of this paper we examine publically available social media data that relates to the London 2012 Olympic Games that has been harvested and analysed using the Cardiff Online Social Media ObServatory (COSMOS). Social media... more
מאמר זה בוחן את מבצע "סדר", ההיערכות המשטרתית והצבאית המאסיבית לקראת עצרת המחאה של תנועת חרות נגד הסכם השילומים בתל אביב ב-25 במרץ 1952. בניגוד להפגנת השילומים הראשונה בירושלים (7 בינואר 1952), שנחקרה רבות בשל האלימות שפרצה בה, העצרת בתל... more
This study examines how social media platforms reshape Chinese wedding traditions, focusing on the intersection of digital customization, cultural continuity, and commercialization. Using qualitative research methods, including social... more
The article analyses the visibility of the papal message for the 2021 World Day of Peace (1 st January) on the social media platform Twitter (now: X.com). The authors conclude that the papal message is lost in the flood of content related... more
As education and literacy agents, media outlets play a crucial role on constructing how one grasp a given country's history, including children journalism. The 25 April 1974 was the kick-off event to trace the roots of Portugal's... more
Este artigo faz uma reflexao teorica sobre como o jornalismo usa e agencia a memoria em suas praticas narrativas. Trabalhamos com a fenomenologia da memoria, que permite elucidar a evocacao do passado na atualidade, e com o conceito de... more
Dieser Artikel untersucht die Videoinstallation „True North“ (2004), in der Julien die Leerstellen polarer Heldenmythen – die Partizipation von People of Colour,1 Frauen und Inuit an Expeditionen – thematisiert und auf ihre koloniale... more
This paper has two aims. To begin, it examines whether the symbolic ethnicity model is relevant to identity negotiation among Croatian Jews. In symbolic ethnicity, individuals are not so much interested in the maintenance of traditional... more
Presented research describes the character of message and techniques used in TV political advertising during the 2016 US presidential campaign. The results unambiguously indicate a steady increase in the use of negative ads during... more
A "twice as outstanding" communications scholar, as Jay G. Blumler (2008) nicely emphasized when introducing Elihu Katz's recent guest lecture at the University of Leeds, and author of some of the most influential works in the field of... more
In this article we consider the live experience of the dual audiences of the Eurovision Song Contest, recently awarded the title of the world's longest running annual music competition. The Contest commands an audience of some two... more
In 1670, the revocation sermon (Revocationspredigt) of Georg Friedrich Habel came off the printing press in Leipzig. The text was based on a sermon Habel delivered on 4 January 1670, making it not only a revocation sermon, but also a New... more
Mythological analysis of the AI media narratives A comparative approach
This article examines the media coverage of Henry Kissinger’s death across nine major Israeli news websites, analysing 11 online articles and 837 user comments. Despite warm eulogies from top Israeli politicians that highlighted... more
O Vaticano e a Igreja em Portugal consagraram a visita de Bento XVI a Portugal em Maio de 2011 como um evento mediático. Os media corresponderam à temática e ao(s) interveniente(s) com uma mobilização de investimentos financeiros e... more
"As the German ruler Otto von Bismark once said, the Balkans is the powder keg of Europe… and it seems like it will explode once again, in light of new events in world geopolitics....However, Croatia must be at the forefront of our focus,... more
In sixteenth-century conflict culture the boundary between the private and the public was often challenged or shifted as a part of conflict management. In the following discussion, the problem of privacy at the beginning of the early... more
El 29 de marzo de 1969 tuvo lugar el XIV Festival de Eurovisión, celebrado por primera y, hasta ahora, única vez en España. No obstante, solo cuatro días antes el país se hallaba bajo estado de excepción, lo cual llevaría a la... more
En noviembre de 2016 la instalación de una placa para conmemorar a soldados muertos durante la Guerra de Croacia (1991-1995) generó un prolongado debate que involucró a diferentes actores políticos y sociales y que se desarrolló en... more
The wide-spread and increasing communication via social media causes an entanglement between publicity and privacy. According to the meta-process of today's mediatized communication as described by Krotz, the user-generated content is... more
In einer Zeit, in der die digitale Revolution nach Social Media und KI die Wissenschaftskommunikation grundlegend verändert, bleibt die Sichtbarkeit von Wissenschaftler*innen in den Medien ein zentrales Thema. Insbesondere die... more
Kako dominantni državni narativ utjecu na komemorativne prakse u lokalnim zajednicama u razlicitim povijesnim razdobljima? Ovom pitanju pristupamo provodeci studiju komemoracija Drugoga svjetskog rata u Gospicu u dva razlicita perioda... more
Je sauve donc je suis. Henning Trüper has retraced the 19th century slogan of the rescue society of Boulogne-sur-Mer, that is “the idea that life-saving amounted to an irrefutable justification, and thus foundation, of one’s own being”... more
This article explains the methodological framework created for the ‘Tweeting the Olympics’ project represented in this Journal issue that can be used and adapted by other researchers in their studies of global media events. This project... more
The ‘Tweeting the Olympics’ project (the subject of this special section of Participations) must be understood in the context of efforts by host states, the International Olympic Committee (IOC) and other actors involved in the Games to... more
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