Key research themes
1. How do planned events use transmedia strategies to engage audiences and expand news coverage?
This theme explores the development and application of transmedia journalism techniques to the news coverage of planned events—temporally bounded, schematized, and publicly anticipated occurrences such as the Olympics and cultural festivals. The importance of this area lies in understanding how multiform storytelling across platforms not only broadens reach but deepens audience engagement and participation, thus enriching journalistic content and redefining news production in event contexts.
2. What is the continuing role and transformative potential of media events in fostering social cohesion and national identity in contemporary media environments?
Centered on the evolving conceptualization of 'media events,' this theme investigates the persistent and changing function of ceremonial and planned media events as integrative social rituals. It critically examines the historical trajectory from Dayan and Katz's canonical framework, through the early 21st-century 'pessimistic turn,' to contemporary case studies demonstrating the enduring capacity of media events to generate collective effervescence, momentary social unity, and hope. The theme further engages with digital and networked media's impact on the temporality and spatiality of such events.
3. How are events employed as tools for placemaking and urban design, and what are the implications for public space and social dynamics?
This theme examines the strategic use of events, from festivals to sporting competitions, as mechanisms to shape urban identities, catalyze economic development, and foster social cohesion within cities and regions. It investigates the reciprocal relationships between events and their hosting spaces, including how event programming influences place branding and how physical and design interventions in public spaces can optimize event outcomes while managing conflicts and user impacts. The theme integrates perspectives from urban design, policy, and event management.
4. How does the digital and networked media environment transform the production, circulation, and social meaning of hybrid and global media events?
This theme investigates the emergence of hybrid media events integrating physical and mediated forms of participation, focusing on their technological, social, and organizational transformations. It explores the challenges of audience agency, distributed communication channels, and interaction design in live, collocated, and global events amplified via social media and digital platforms. The theme further interrogates the deterritorialization of national events and the reconfiguration of symbolic and ideological narratives in transnational media spaces.