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Media Framing

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Media framing is the process by which media organizations present and structure news stories, influencing audience perception and interpretation. It involves selecting certain aspects of a perceived reality to highlight, thereby shaping the context and meaning of information conveyed to the public.
lightbulbAbout this topic
Media framing is the process by which media organizations present and structure news stories, influencing audience perception and interpretation. It involves selecting certain aspects of a perceived reality to highlight, thereby shaping the context and meaning of information conveyed to the public.

Key research themes

1. How do media texts and communicators selectively emphasize aspects of reality to shape audience perceptions, and what are the mechanisms of media framing?

This theme focuses on understanding the foundational processes of framing as a communication phenomenon: how communicators and media texts select and highlight certain aspects of perceived reality to promote specific problem definitions, causal interpretations, moral evaluations, and treatment recommendations. It investigates the theoretical clarifications of framing, its cognitive and communicative components, locations of frames in the communication process, and the interaction between textual frames and audience schemata. This area matters as it underpins empirical research on framing effects and guides the operationalization of framing analysis across media content studies.

Key finding: Entman (year unspecified) synthesizes the diverse conceptions of framing into a precise model in which framing is defined as selecting and highlighting certain aspects of perceived reality within a communicating text to... Read more
Key finding: Reese et al. integrate sociological and psychological perspectives by conceptualizing news media frames as cognitive devices embedded in journalistic routines, linking frames to schemata guiding journalists’ processing of... Read more
Key finding: Schäfer and Oegema extend framing theory into the digital age, elucidating framing as involving both internal cognitive structures and external communicative processes occurring within complex media ecologies including social... Read more

2. How do visual elements interact with textual elements in news media to produce framing effects on audience opinions and behaviors?

This research strand investigates the specific role and influence of visuals—especially images—in news framing, examining how visual and textual frames combine or diverge in impacting public opinion and behavioral intentions. Understanding this multimodal framing interaction is crucial in an era of highly visual media environments, where emotional salience and immediacy of visuals may drive distinct cognitive and affective responses compared to text, affecting how audiences perceive and respond to news issues like war and conflict.

Key finding: De Vreese et al. experimentally demonstrate that visuals alone generate stronger framing effects on audiences’ opinions and behavioral intentions than text alone, primarily due to the salience and emotional impact of images.... Read more
Key finding: Bock argues that visual framing research often neglects the unique phenomenological, material, and embodied characteristics of images by focusing narrowly on literal depictions and description. The paper proposes a new model... Read more
Key finding: Rodriguez and Dimitrova emphasize the need for an integrative approach combining visuals and text in framing research. They review how visual framing cues have been analyzed to demonstrate their effects and advocate for... Read more

3. How do journalists and external actors interact in the co-construction and contestation of frames within the news production process, and what factors influence successful frame building?

This theme explores the dynamic and reciprocal relationships between journalists and frame sponsors—political actors, interest groups, and other nonmedia agents—in the genesis, contestation, and institutionalization of media frames. It addresses how power, authority, stakes in issues, and media routines shape which frames gain prominence. Understanding these interactions elucidates the socio-political context of framing and advances comprehension of frame building as a multilateral negotiation process reflecting both organizational and societal influences.

Key finding: Schäfer and Oegema analyze frame building around Geert Wilders’ hate speech trials and empirically establish that journalists and frame sponsors engage in a reciprocal relationship in which frame prominence reinforces further... Read more
Key finding: The chapter employs a linguistic-discursive approach to frame activation within news texts, combining semantic analysis of frame-activating words with Entman’s model of news framing. Using the Charlie Hebdo attack case, it... Read more
Key finding: Hjort draws attention to the cognitive and communicative dynamics involved in crossing and constructing ‘media borders’ during frame building. He distinguishes different types of media boundaries and explicates how producers... Read more
Key finding: Carragee and other forum contributors discuss frame sponsorship and power, focusing on challenges around conceptual clarity and methods to examine framing as a social process. They argue for examining framing within networked... Read more

All papers in Media Framing

This study used a qualitative research design to examine the ways six chosen Filipino social media influencers framed their Facebook posts regarding various issues and happenings that arose during a specific period in the Duterte... more
Adakah media massa di era Reformasi ini yang benar-benar netral ? Benar-benar menyuguhkan kebenaran di atas segala-galanya? Menyuguhkan fakta yang benar-benar murni dan bukan hasil rekayasa? Masih adakah media massa yang benar-benar... more
ahora me digo: mira, el mundo acepta tus golpes, el conductor y la persona que te presentaron permanecieron en silencio cuando tú te alejaste, y el último de ambos incluso te saludó. Pero esto no significa nada. No puedes conseguir nada... more
The present study addresses the question if visual framing is a "fractured paradigm". Based on a systematic meta-analytical literature review of research on visual framing, which we consider an increasingly important sub-concept of the... more
This study used an international perspective to analyze how newspapers in the United States and China framed a specific global sweatshop issue: a continuous spate of suicides at the Foxconn Technology Group, a major supplier to Apple,... more
A large and growing body of mass media research centers on the concept of "framing." The purpose of this essay is to respond to call for the establishment of a paradigm of news framing research. Drawing on work in the sociology of... more
This is the final program of BRAFFTV International Conference 2014 held at the University of Toronto from October 23rd to 25th with the focus on Interactive Narratives, New Media and Social Engagement. How has the digital screen... more
In the American political process, news discourse concerning public policy issues is carefully constructed. This occurs in part because both politicians and interest groups take an increasingly proactive approach to amplify their views of... more
La tesis doctoral elaborada se estructura en dos bloques: uno primero destinado al estudio del marco contextual de la inmigración y las teorías de la comunicación que sirven como base del estudio, y una segunda parte donde se plasman los... more
We hypothesize that generic frames influence what news people share on Facebook and Twitter through three different routes: emotions, motivations, and psychological engagement. Using a mixed-methods design, a content analysis of a... more
Effects of metaphorical framing of political issues on opinion have been studied widely by two approaches: a critical-discourse approach (CDA) and a response-elicitation approach (REA). The current article reports a systematic literature... more
The public develops interpretations of physical and mental disabilities through a variety of resources, most notably representations presented by the news media. While disability scholars have long lamented negative portrayals of... more
saat ini struktur dan kehidupan masyarakat telah mengalami banyak perubahan, perubahan tersebut terjadi bukan semata-mata tanpa sebab dan alasan. Banyaknya aspek dalam kehidupan masyarakat yang mengalami telah dimasuki oleh berbagai... more
Peace journalism is a new concept in the academic field and the media sector. It is important to stress that peace journalism is a new kind of reporting, and it involves news selecting and news framing for the journalism profession. This... more
Peter Ullrich: Die Linke, Israel und Palästina. Nahostdiskurse in Großbritannien und Deutschland, Berlin: Dietz, ISBN 978-3-320-02156-6, € 19,90. Peter-Ullrich-Die-Linke-Israel-und-Palaestina-Texte-48-Berlin-2008 Die Debatte um das... more
This book is concerned with the role of news media in an increasingly globalized society. It tries to unravel how news as an institution and a genre is both affected by globalization and itself an agent of globalization. A recurrent theme... more
This study explored the War on Terror framing process through interviews with journalists at USA Today, testing the presumption that, because frames are organizing principles whose manifestations extend beyond the level of content alone,... more
Framing—selecting certain aspects of a given issue and making them more salient in communication in order to " frame " the issue in a specific way—is a key concept in the study of communication. At the same time, it has been used very... more
Framing is an important concept in communication, yet many framing studies set out to develop frames relevant to only one issue. We expand framing theory by introducing figurative framing. We posit that figurative language types like... more
Loadenthal, Michael. “‘Eco-Terrorism’: An Incident-Driven History of Attack (1973-2010).” Journal for the Study of Radicalism 11, no. 2 (Fall 2017): 1–106. Abstract: The animal and earth liberation movements (i.e. “eco-terrorists”),... more
Video games are increasingly becoming an important media today, despite the light connota-tion of its initial categorization. Today they are an industry that produces billions of dollars and employs engineers and artists alike in an art... more
In social media, acceptance equals propagation, as the act of sharing posts exposes a larger number of users to the preferred content of their peers. As users select or discard content, they collectively highlight facets of events or... more
Grâce à l’émergence du gros plan, le visage a trouvé au cinéma un pouvoir expressif inédit, un lieu d’expérimentation et de représentation privilégié. Le cinéma classique, dont l’échelle de plans et les codes narratifs sont entièrement... more
Given the increasingly pervasive and spectacular role of celebrities in humanitarian and environmental campaigning since the late 1990s – as spokespeople for NGO campaigns (Anderson, 2013) and as creators of their own organizations... more
A critic inquiry on "Cloud Computing" as a buzzword obscuring today's crucial issue of the reterritorialization of internet. * * * Un enquête critique sur le "Cloud computing" comme buzzword occultant l'enjeu actuellement crucial de la... more
Framing is an important concept in communication, yet many framing studies set out to develop frames relevant to only one issue. We expand framing theory by introducing figurative framing. We posit that figurative language types like... more
Communication dans le cadre du 2e congrès international du GIS Institut du Genre, à l'Université d'Angers : Que peut-on dire de la couverture médiatique des violences sexuelles en France près de deux ans après le lancement du #MeToo ?... more
Media dan politik adalah dua hal yang memiliki keterkaitan yang berlangsung sejak lama. Hubungan keduanya telah terjalin sebelum ilmu politik berdiri menjadi displin ilmu tersendiri. Hubungan yang begitu erat antar keduannya mengakibatkan... more
The USA and North Atlantic Treaty Organization (NATO) have been waging war against the Taliban in Afghanistan for more than a decade, with territorial gains by coalition forces often proving to be ephemeral. This paper traces the origins... more
Violent spates of the longstanding conflict between herders and farmers in Nigeria have become amplified and persistent in recent times, and these have naturally elicited media focus. The media, ordinarily, are a major player during... more
by Summer Harlow and 
1 more
With social-media driven protests erupting across the Arab world, this content analysis of Egyptian protest coverage in The New York Times, the Twitter feed of Times reporter Nick Kristof, and the citizen media site Global Voices,... more
This paper introduces unpacks media favorability into two dimensions and investigates their relationship with firms 'public esteem. A firm's focal media favorability refers to the overall evaluation of a firm presented in a... more
This study employs a content analysis to examine news coverage concerning Toyota’s recall crises from January 16, 2009, through November 21, 2012, in the following media: The New York Times, The Washington Post, USA Today, and the news... more
News media portrayals of climate change have strongly influenced personal and global efforts to mitigate it through news production, individual media consumption, and personal engagement. This chapter explores the media framing of... more
by Brian L . Ott and 
1 more
This essay undertakes a detailed frame analysis of print media coverage of the Matthew Shepard murder in three nationally influential newspapers as well as Time magazine and The Advocate. We contend that the media’s tragic framing of the... more
Recently governments and foreign ministries (MFAs) have embraced Social Networking Sites (SNS) in a practice referred to as digital diplomacy. By using SNS to comment on world events, MFAs utilize such channels in order to frame, or... more
This paper investigates how British and American newspaper coverage of the 2011 Egyptian Revolution framed the protest movement that led to the resignation of Hosni Mubarak as the President of Egypt. Previous studies examining Western... more
The emergence of the revolutionary movements of the ‘Arab Spring’ surprised the world. The often violent reaction of the ruling regimes in the countries caused moral challenges and geopolitical debates for the Western democracies. In the... more
Greece and Turkey are neighboring countries with a complex and contradictory past of coexistence, intense conflict, and tension. The people of both Greece and Turkey have much in common and yet are prejudiced in their perceptions of the... more
The labeling of violence as either legitimate or illegitimate is more an act of Statecraft than a values-based examination of the incident itself.
Усі права застережено. Відтворювати будь-яку частину цього видання у будь-якій формі та в будь-якій спосіб без письмової згоди правовласників заборонено
Drawing from critical-cultural scholarship, this quantitative content analysis systematically interrogates national network television news coverage of the same-sex marriage debate in 2003 and 2004. Analysis of sourcing patterns and sound... more
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