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Media Framing

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lightbulbAbout this topic
Media framing is the process by which media organizations present and structure news stories, influencing audience perception and interpretation. It involves selecting certain aspects of a perceived reality to highlight, thereby shaping the context and meaning of information conveyed to the public.
lightbulbAbout this topic
Media framing is the process by which media organizations present and structure news stories, influencing audience perception and interpretation. It involves selecting certain aspects of a perceived reality to highlight, thereby shaping the context and meaning of information conveyed to the public.

Key research themes

1. How do media texts and communicators selectively emphasize aspects of reality to shape audience perceptions, and what are the mechanisms of media framing?

This theme focuses on understanding the foundational processes of framing as a communication phenomenon: how communicators and media texts select and highlight certain aspects of perceived reality to promote specific problem definitions, causal interpretations, moral evaluations, and treatment recommendations. It investigates the theoretical clarifications of framing, its cognitive and communicative components, locations of frames in the communication process, and the interaction between textual frames and audience schemata. This area matters as it underpins empirical research on framing effects and guides the operationalization of framing analysis across media content studies.

Key finding: Entman (year unspecified) synthesizes the diverse conceptions of framing into a precise model in which framing is defined as selecting and highlighting certain aspects of perceived reality within a communicating text to... Read more
Key finding: Reese et al. integrate sociological and psychological perspectives by conceptualizing news media frames as cognitive devices embedded in journalistic routines, linking frames to schemata guiding journalists’ processing of... Read more
Key finding: Schäfer and Oegema extend framing theory into the digital age, elucidating framing as involving both internal cognitive structures and external communicative processes occurring within complex media ecologies including social... Read more

2. How do visual elements interact with textual elements in news media to produce framing effects on audience opinions and behaviors?

This research strand investigates the specific role and influence of visuals—especially images—in news framing, examining how visual and textual frames combine or diverge in impacting public opinion and behavioral intentions. Understanding this multimodal framing interaction is crucial in an era of highly visual media environments, where emotional salience and immediacy of visuals may drive distinct cognitive and affective responses compared to text, affecting how audiences perceive and respond to news issues like war and conflict.

Key finding: De Vreese et al. experimentally demonstrate that visuals alone generate stronger framing effects on audiences’ opinions and behavioral intentions than text alone, primarily due to the salience and emotional impact of images.... Read more
Key finding: Bock argues that visual framing research often neglects the unique phenomenological, material, and embodied characteristics of images by focusing narrowly on literal depictions and description. The paper proposes a new model... Read more
Key finding: Rodriguez and Dimitrova emphasize the need for an integrative approach combining visuals and text in framing research. They review how visual framing cues have been analyzed to demonstrate their effects and advocate for... Read more

3. How do journalists and external actors interact in the co-construction and contestation of frames within the news production process, and what factors influence successful frame building?

This theme explores the dynamic and reciprocal relationships between journalists and frame sponsors—political actors, interest groups, and other nonmedia agents—in the genesis, contestation, and institutionalization of media frames. It addresses how power, authority, stakes in issues, and media routines shape which frames gain prominence. Understanding these interactions elucidates the socio-political context of framing and advances comprehension of frame building as a multilateral negotiation process reflecting both organizational and societal influences.

Key finding: Schäfer and Oegema analyze frame building around Geert Wilders’ hate speech trials and empirically establish that journalists and frame sponsors engage in a reciprocal relationship in which frame prominence reinforces further... Read more
Key finding: The chapter employs a linguistic-discursive approach to frame activation within news texts, combining semantic analysis of frame-activating words with Entman’s model of news framing. Using the Charlie Hebdo attack case, it... Read more
Key finding: Hjort draws attention to the cognitive and communicative dynamics involved in crossing and constructing ‘media borders’ during frame building. He distinguishes different types of media boundaries and explicates how producers... Read more
Key finding: Carragee and other forum contributors discuss frame sponsorship and power, focusing on challenges around conceptual clarity and methods to examine framing as a social process. They argue for examining framing within networked... Read more

All papers in Media Framing

This study examines the 2024-2025 martial law crisis in South Korea as a pivotal "stress test" for democracy in the digital age, analyzing how an initial constitutional shock transitioned into a protracted battle of frames driven by a... more
This study investigates the sociological impact and linguistic characteristics of memes, focusing on their prevalence in online social media platforms. Utilizing content analysis, a diverse collection of memes was systematically analyzed... more
This article investigates the concepts of "crime" and "justice" as they are constructed and negotiated within literary discou rse, arguing that these notions function not as fixed legal categories but as dynamic, cognitively and... more
This article examines the 2024-2025 scandal at Japan's Fuji Television, in which a sexual assault allegation against celebrity host Nakai Masahiro exposed deep dysfunction in the broadcaster's corporate culture and governance. It analyzes... more
This study examines how Western media frame violent incidents involving Muslims, either as perpetrators or victims, and analyzes the resulting asymmetry in representation. Using a structured content analysis framework informed by framing... more
When former U.S. Speaker Nancy Pelosi visited Taipei on August 2, 2022, China launched one of its largest military drills around Taiwan, escalating China-United States conflicts. This study analyzes the Guardian’s coverage of the... more
over the allocation of airtime and space plays a crucial role in shaping political and social agendas. This article examines Arab media coverage of the Ukraine crisis, addressing a gap in the literature that has largely focused on Western... more
This study investigates how the two Canadian media outlets CBC News and CTV News construct and interpret narratives of economic leadership through the combined lenses of agenda-setting and framing theory. Focusing on the Canadian Prime... more
The aim of this study is to examine how Slovak media portray science and scientists, what discursive frameworks they use and what image of science they convey to society. We pay special attention to artificial intelligence (AI) tools in... more
Previous studies on parental involvement or parents acting as learning facilitators were conducted prior to the pandemic. Thus, to give another light on parents working as learning facilitators, this research study on the experiences of... more
President Donald J. Trump’s attacks on CNN and other mainstream news media for presenting “fake news” (typically anything critical of him or his policies) are dangerous. Yet perhaps even more troubling is CNN’s and other corporate media’s... more
This study introduces Visual Conflict Moralization (VCM), a typology explaining how news organizations embed moral cues in the visual and narrative architecture of conflict reporting to shape audience perceptions on digital platforms.... more
Climate debt consumes farms. I explored how small-scale sugarcane farmers perceive and navigate environmental and economic volatility. Using a qualitative descriptive design, I thematically analyzed interviews from 10 purposively selected... more
Öz Ruh sağlığı, biyolojik, sosyal ve kültürel faktörlerin etkileşimiyle şekillenen, günlük yaşamda işlevselliğin sürdürebilmesini sağlayan kritik bir unsurdur. Türkiye'de ruhsal hastalıkların yaygınlığı %20 civarında olup, ruhsal... more
This article examines South Korea's strategic communication directed at a Japanese audience during the 1973-1975 crisis in bilateral relations through an analysis of a journal established by the Korean government as a tool of public... more
This article argues that thanks to its unique interdiscursive character, American Orientalism, as a hegemonic discourse, constitutes the most realized expression of historical Orientalism. To this end, the article employs an... more
This article examines how Israeli combat soldiers' war songs function as a cultural medium for constructing and performing enmity against Palestinians. Through an analysis of original, soldier-composed lyrics from the First and Second... more
Política informacional e intermediación a través de las redes sociales del ayuntamiento de Sant Cugat del Vallès Open government in the management of city halls Informational policy and intermediation through the social networks of the... more
The corporate sustainability discourse has focused on the disparity between environmental compliance and the broader ESG commitment in the global energy sector. Whereas the carbon pricing policies have required the energy firms to deal... more
Among scholars of Islam and some Muslims today, a curious misperception dominates: that only the Shi c a believe in the coming the awaited Mahdi. Sunni Arab views of the Mahdi since the Six Days War of 1967 have reached heretofore... more
In The Law of Peoples, John Rawls proposes a set of principles for international relations, his "Law of Peoples." He calls this Law a "realistic utopia," and invites consideration of this Law from the perspectives of non-Western cultures.... more
In this study, the aim was to observe the reporting pattern and methodology employed by Haaretz, an Israeli newspaper of international repute, during the 2021 Haram Al- Shareef conflict between the state of Israel, Hamas, Israeli... more
Resumen El objetivo de este artículo es analizar el papel de los medios de comunicación como plataformas para el discurso democrático, en el contexto de la tensión entre su responsabilidad social respecto a los derechos de las audiencias... more
This paper examines the geopolitical developments of May 2026 in the Middle East, South Asia, and among major global powers. Drawing on journalistic sources, institutional documents, and data from international organizations, the study... more
The global resurgence of nuclear power has reignited energy debates in the Philippines, a nation facing high electricity costs and the complex legacy of the mothballed Bataan Nuclear Power Plant (BNPP). However, public and academic... more
The media plays a crucial role in framing and representing humanitarian crises, significantly influencing public opinion. The representation of these crises in the media directly impacts the dissemination of information to the global... more
The emergence of artificial intelligence (AI) within digital media has greatly changed the process of audiovisual communication on platforms such as TikTok and Instagram. In this study, transactional and interactional discourses are... more
This paper examines how victims are represented in international news media coverage of the Gaza war, with reference to linguistic features of naming and numbering. The paper is based on ten news stories of CNN and Al Jazeera English... more
Penelitian ini bertujuan untuk menganalisis framing pemberitaan kasus dugaan pelecehan seksual terhadap 16 mahasiswa FH UI pada media Kompas.com dan Suara.com, mengidentifikasi penggunaan bahasa dalam konstruksi berita, serta menjelaskan... more
IL LINGUAGGIO BINARIO COME ARMA DI DOMINIO Trump, Berlusconi, Salvini, Meloni: quattro stili, una sola grammatica del potere Il saggio propone una mappa concettuale del cosiddetto "linguaggio binario", definito come quel registro... more
This study examined journalists' perception of conflict-sensitive reporting (CSR) during the 2022 Osun State Governorship Election, with emphasis on the influence of social characteristics and professional ethics. Adopting a quantitative... more
Given the lack of research on the intersection of media and religion outside the U.S. and in South Korea, this study analyzed how two mainstream daily newspapers have depicted Christianity and compared their tones and frames toward this... more
El capítulo analiza si el clima político populista y polarizado de México en 2024 se tradujo en expresiones de incivilidad dentro de los debates presidenciales. Desde una concepción de los debates como formatos de deliberación democrática... more
Bringing together narrative theory, migration studies, and contemporary discussions in the environmental humanities, this article considers the significance of the concept of scale for media narratives on migration. The starting point is... more
In this debate piece, we examine representations of postmenopausal motherhood in print media and online content of private clinics in India to show how the visual vocabulary of assisted reproductive technology (ART) reifies patriarchal... more
This article examines how Israeli combat soldiers’ war songs function as a cultural medium for constructing and performing enmity against Palestinians. Through an analysis of original, soldier-composed lyrics from the First and Second... more
The concept of 'lived experience' has become increasingly important in activities such as campaigning, research, and policy design. Concurrently, and in slight contrast, 'framing approaches', have also become more popular. Whilst... more
This paper offers a multi-theoretical analysis of President Donald J. Trump's rhetorical strategies during the joint press conference with Prime Minister Benjamin Netanyahu (February 2, 2025). Combining Speech Act Theory and Gricean... more
This study investigates the dynamics of minority rights in Bangladesh, situated within regional diplomatic interference and international pressures. It concentrates on Hindu societies who live in Bangladesh, a majority Muslim country and... more
This article examines how mental health discourse functions as a credibility technology in Portuguese news reporting on sexual violence between 2014 and 2023. Using Critical Thematic Analysis and grounded in feminist media studies and... more
With the help of Niklas Luhmann's social theory, we can affirm that society is the totality of communications over psychic systems, or, expressed in the language of Nicolai Hartmann's ontological theory, the intellectual-intellectual... more
This article examines how leading Chinese media narrate Ukraine’s cultural and historical heritage during Russia’s full-scale invasion. A thirty-month sample reveals the relative invisibility of Ukraine’s heritage, which, when mentioned,... more
Mega sporting events such as the Olympics receive extensive media coverage across the world. News media play a crucial role in shaping public perception by highlighting certain themes, athletes, and narratives. The Tokyo Olympics,... more
Television news channels play a significant role in shaping public discourse and influencing perceptions of nationalism in India. News media not only report events but also frame issues in ways that shape how audiences interpret national... more
Media framing is a potent tool in shaping public perception, mainly in transitional democracies where the boundaries of acceptable discourse are contested. The paper presents a comparative content analysis of four Gambian media houses,... more
Mass media is an effective instrument in shaping public opinion. Though mass media is believed to be principally transparent and independent, the information presented to the public is the result of human construction based on their... more
This paper discusses the construction of poverty in editorials of two leading Englishlanguage newspapers in Pakistan, Dawn and the News. The study is based on a qualitative review of five editorials that were released between 2022 and... more
Climate change represents a serious and growing threat to developing nations, especially Pakistan, where extreme weather events have become very frequent and disruptive. This paper examines the ways in which the editorials of the... more
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