Key research themes
1. How are museums integrating digital transformation and new job profiles to thrive in the digital era?
Research in this area examines how museums adapt to rapid advancements in digital technologies by evolving their workforce and skills, introducing new specialized roles, and leveraging digital tools to enhance visitor engagement, accessibility, and operational efficiency. This theme matters because digital transformation reshapes fundamental museum functions, necessitating new competencies and organizational structures to maintain relevance and outreach in a digital society.
2. What strategies do museums employ to balance traditional custodial roles with marketing and visitor engagement imperatives?
This research theme investigates how museums transition from traditional custodial management emphasizing preservation and research toward marketing-oriented practices focused on visitor attraction and satisfaction. It encompasses examination of leadership roles, institutional accountability, cultural change, and the incorporation of entrepreneurial and relationship marketing approaches. Understanding these shifts is vital for museum managers to reconcile educational missions with economic and social sustainability.
3. How are museums incorporating strategic foresight and sustainability practices to future-proof collections and operations?
This theme explores innovative curatorial and management strategies that proactively anticipate societal changes and sustainability imperatives. It focuses on methodologies such as strategic foresight tools for collections development, sustainable tourism practices in living museums, and crisis management and resilience building in museum operations. These approaches are critical for museums to maintain cultural relevance and operational viability amid global challenges.