Visual Merchandising

This paper analyzes the dynamics of visual, spatial, and identity codification in contemporary consumption environments, proposing to approach Visual Merchandising and Author Branding not as mere commercial transaction tools, but as complex devices of cultural discourse and reproduction of meaning. Through a methodological approach that integrates spatial semiotics (Eco, Floch), the sociology of material culture (Baudrillard), and the theory of cultural capital (Bourdieu), the research examines how visual syntax and spatial organization configure narratives that mediate the aesthetic experience of the contemporary subject. The study concludes that graphic design and spatial curation operate as an invisible infrastructure that transforms the exchange space into a narrative ecosystem capable of projecting territorial identities and ideologies.

Στην εργασία γίνεται μία απόπειρα ανίχνευσης της θεατρικότητας στις εννέα χειρουργικές επεμβάσεις Πλαστικής Χειρουργικής, στις οποίες υποβλήθηκε η Γαλλίδα καλλιτέχνης ΟΡΛΑΝ (ORLAN) μέσα από την εξέταση του υλικού ―οπτικού και έντυπου― που είναι διαθέσιμο σήμερα γι’ αυτές. Η απόπειρα αυτή ακολουθεί πέντε βήματα, όσα και τα κεφάλαια της εργασίας. Στο πρώτο κεφάλαιο εξετάζεται το θέμα της περφόρμανς σε σχέση με το θέατρο και ειδικά το μεταμοντέρνο θέατρο και παρουσιάζονται κάποιες θεωρητικές απόψεις που θα αποτελέσουν τις βάσεις για την ανάπτυξη της συλλογιστικής του κυρίως θέματος. Στο δεύτερο κεφάλαιο συζητιέται η σχέση της ιατρικής και της τέχνης με το ανθρώπινο σώμα και γίνεται αναφορά στη σύγχρονη πλαστική χειρουργική, που αποτελεί και τον πυρήνα των επεμβάσεων της ΟΡΛΑΝ. Στο τρίτο κεφάλαιο παρουσιάζεται η ίδια η ΟΡΛΑΝ και το συνολικό έργο της για να τοποθετηθεί καλύτερα μέσα στη συνέχεια του η σειρά των επεμβάσεων-περφόρμανς. Στο τέταρτο κεφάλαιο παρουσιάζονται αναλυτικά οι εννέα χειρουργικές επεμβάσεις, ενώ στο πέμπτο γίνεται η εξέταση του ζητήματος της θεατρικότητας με βάση όλα τα θεωρητικά εργαλεία και όλες τις πρακτικές πληροφορίες έχουν ήδη αναφερθεί. Η εργασία κλείνει με τον επίλογο όπου θίγεται για άλλη μια φορά το θέμα του σχολιασμού έργων για τα οποία δεν υπάρχει αντίληψη του πρωτογενούς υλικού και εξάγονται κάποια συμπεράσματα σχετικά με τις περφόρμανς που εξετάστηκαν.

Η ελληνική έκδοση του εμβληματικού βιβλίου της Christiane Paul "Digital Art"/4η βρετανική έκδοση, σε επιστημονική επιμέλεια της Αγγελικής Πούλου. Και σε μετάφραση των Α.Πούλου και Ν.Μάλλιαρη.

Παράλληλα με την τεχνολογική εξέλιξη των ψηφιακών μέσων, η ψηφιακή τέχνη έχει εξελιχθεί ραγδαία περνώντας από την εποχή της «Ψηφιακής Επανάστασης» σ’ εκείνη των μέσων κοινωνικής δικτύωσης κι από εκεί στο μετα-ψηφιακό και μετα-διαδικτυακό τοπίο. Αυτή η νέα, εμπλουτισμένη έκδοση τούτης της ανεκτίμητης επισκόπησης του ψηφιακού μέσου παρακολουθεί την εμφάνιση της τεχνητής νοημοσύνης, της επαυξημένης και μεικτής πραγματικότητας ή των NFTs (μη ανταλλάξιμων νομισμάτων), εξετάζοντας τις θεματικές που διερευνούν τα έργα της ψηφιακής τέχνης στους τομείς του ακτιβισμού, των δικτύων και της τηλεπαρουσίας, της οικολογικής τέχνης και της Ανθρωπόκαινου. Ταυτόχρονα, θίγει ζητήματα σχετικά με τη συλλογή, την παρουσίαση και τη διατήρηση της ψηφιακής τέχνης, ενώ μελετά και τον αντίκτυπο των ψηφιακών τεχνικών και μέσων σε παραδοσιακές μορφές τέχνης, όπως η τυπογραφία, η ζωγραφική, η φωτογραφία και η γλυπτική. Στο πλαίσιο αυτό, διερευνά πώς το διαδίκτυο και η τέχνη λογισμικού, οι ψηφιακές εγκαταστάσεις κι η δυνητική πραγματικότητα έχουν σταδιακά καθιερωθεί ως αναγνωρισμένες καλλιτεχνικές πρακτικές.

Η Ψηφιακή Τέχνη είναι ένα προσιτό και συνάμα συναρπαστικό βιβλίο που ζωντανεύει τα έργα τέχνης, εξηγώντας με κατανοητό τρόπο πώς οι καλλιτέχνες χρησιμοποιούν την τεχνολογία για να δημιουργήσουν έργα μιας ριζικά νέας αισθητικής και θεματολογίας, μέσα από την αλληλεπίδραση με το κοινό. Η Ψηφιακή Τέχνη αποτελεί έναν ανεκτίμητο οδηγό για μελετητές, δημιουργούς και φοιτητές/τριες της σύγχρονης τέχνης.

ABSTRAKT Práce se zabývá visual merchandisingem, jeho pozicí v rámci podpory prodeje a způsoby využívání POP nástrojů. Dále je zmíněn jeho vliv na spotřebitelské chování a stručně nastíněna historie podniku Baťa. Informace uvedené v teoretické části jsou pak aplikovány při výzkumu zabývajícím se vizuální komunikací prodejny Baťa ve Zlíně.

Visual narratives play a significant role in shaping how individuals perceive and experience design. While widely used in practice, their integration into design education remains largely intuitive and lacks structured pedagogical approaches. This practice-based study explores how visual narratives can be systematically taught through visual culture contexts such as music videos, cinema spaces, architectural facades and translates these insights into spatial design learning. Conducted in a primary-level design course students analyzed cultural expressions focusing on space, material, color, and user interaction. Qualitative analysis of outputs and learning processes revealed enhanced narrative thinking, spatial understanding, and cultural identity formation.

This investigation explores learners' views on incorporating retail-oriented visual art assignments within English language courses, particularly emphasising their influence on communicative competence and aesthetic engagement. Leveraging the expanding focus on multimodal pedagogy and cross-disciplinary inquiry, the analysis interrogates how visual artistic components, especially those derived from retail, including advertisements, merchandising displays, and promotional graphics, enrich language acquisition among university undergraduates. 92 diploma and degree candidates from a local university's campuses in Perak and Negeri Sembilan, comprised the sample of this quantitative inquiry. Data was gathered via a standardised questionnaire composed of fifteen items on a five-point Likert scale aligned with three analysed research themes, and descriptive statistical techniques produced the mean scores for each question. Results indicate that respondents essentially endorsed the incorporation of visual art-based assignments. High engagement rates were recorded, with mean values ranging from M = 3.93 to M = 4.32 across the three research dimensions. Especially pronounced evidence indicated that the tasks clarified learning objectives (M = 4.26), facilitated clearer self-expression (M = 4.10), and sustained motivation for both oral and written performance (M = 4.07). A pronounced aesthetic awareness surfaced, with students carefully evaluating colour, spatial organisation, and typeface in graphic materials, supported by strong ratings in aesthetic engagement (M = 4.14-4.24). Furthermore, combining visual merchandising components with linguistic tasks was enjoyable and advantageous in enhancing self-assurance and linguistic fluency. The evidence indicates that embedding visual-art interventions in genuine retail environments constitutes a promising instructional device within English language pedagogy. The approach simultaneously advances communicative competence and cultivates visual literacy and creative skills. Accordingly, the study's outcomes yield significant counsel for curriculum architects with an intent on integrating artistic practice, language instruction, and practical application within higher-education programmes.

The Open Network for Digital Commerce (ONDC) has emerged as an important Digital Public Infrastructure initiative aimed at making e-commerce more inclusive and accessible for Micro, Small and Medium Enterprises (MSMEs) in India. Although ONDC offers significant opportunities, its awareness and adoption among MSMEs remain uneven, especially in tier-II cities. This study focuses on understanding the level of ONDC awareness and its influence on market expansion among MSMEs in Tiruchirappalli city. The research is based on primary data collected from MSME owners using a structured questionnaire. Statistical tools such as descriptive analysis, Chisquare test and Ranking method are applied to examine the relationship between ONDC awareness, adoption and key market expansion indicators including customer reach, sales growth, online visibility and business competitiveness. The results indicate that while many MSMEs are generally aware of ONDC, only a limited number have adopted it for business operations. Major challenges include lack of technical skills, inadequate training and operational difficulties. However, MSMEs that actively use ONDC experience better customer reach, stronger digital presence, and noticeable improvement in sales performance. The study clearly shows that higher awareness leads to greater adoption, which positively contributes to market expansion. The study concludes that ONDC holds strong potential to support MSME growth in Tiruchirappalli city. Effective training programs, simplified onboarding procedures and continuous technical support are essential to improve adoption levels. The findings offer valuable insights for policymakers, MSME associations, and digital platform developers to strengthen ONDC implementation at the grassroots level.

Supply chain management (SCM) is becoming important in today's globalized world where
everything is decided by the market. The dynamic corporate environment forces us to break the
conventional supply chain functions and modify them based on the needs of the time by mixing
up digital technological tools. All these transformations are made to increase the chances of
success and survival. One of the most prominent examples of a successful business firm using
SCM for competitive advantage is Walmart, a retail giant that has consistently raised the bar for
its supply chain efficiency.
This study investigates the strategic significance of supply chain management (SCM) in
Walmart's success and gives suggestions to be a giant competitor in the digital world of the retail
sector just as being one in the retail outlets. With an emphasis on its development, the instruments
and tactics it uses, and the innovations that have allowed it to keep a dominant position in the retail
industry one can be sure that Walmart is a leader in the optimization of the retail supply chain.
Walmart has continuously shown how a well-functioning supply chain can dramatically lower
costs, boost profitability, and guarantee long-term development.
The ‘digital revolution’, commonly called the ‘Third Industrial Revolution’ essentially refers
to the widespread adoption of digital electronics and computing systems across various sectors.
Here we are focusing on the incorporation of the digital world and retail sector to promote the
latter’s growth. Walmart has not only adopted technology but also used it to enhance its logistical
capabilities, making sure that goods get to consumers' locations more quickly, more affordably,
and with more accuracy.
The aim is to offer practical insights into how Walmart can keep on improving its SCM
effectiveness in the face of a dynamic market and technological breakthroughs by solving the
research issues and tasks mentioned. This study attempts to analyze the retail industry's
competitive landscape and offer meaningful suggestions for the incorporation of the Omnichannel
supply chain model to club together their digital and retail world as one.

Penelitian ini bertujuan untuk melihat pengaruh antara lingkungan toko terhadap emosi pelanggan dan loyalitas pelanggan pada toko Zara di Surabaya. Sampel yang digunakan pada penelitian ini adalah 200 responden dengan metode pengambilan sampel menggunakan non probability sampling yaitu accidental sampling, dimana pengambilan sampel dilakukan dengan tanpa direncanakan terlebih dahulu. Sampel pada penelitian ini adalah pelanggan yang sedang mengunjungi Zara Tunjungan Plaza dan Galaxy Mall Surabaya. Penelitian ini menggunakan teknik analisis structural equation modeling (SEM) dengan menggunakan aplikasi AMOS. Hasil penelitian ini yaitu lingkungan toko berpengaruh signifikan terhadap emosi pelanggan terhadap toko Zara di Surabaya dan emosi pelanggan berpengaruh signifikan terhadap loyalitas pelanggan terhadap toko Zara di Surabaya.

The aim of this paper is to measure the effect of sensational seeking, visual merchandising and collectivism on impulsive buying behavior. Valid sample size for this study was 300 comprising of all age groups. Mall intercept method which is a kind of convenience sampling was used for collecting the data. The data was collected by preselected enumerators. Scale used for this study had established reliabilities. After ascertaining the normality of data a typical multiple steps, procedure was adopted for this study. The conceptual framework tested through Structural equation modeling and was found to be relevant in understanding the impact of predictor variables on impulsive buying behavior. A strong and positive relationship was found between sensational seeking, and no relationships were found between, collectivism and impulsive buying, and visual merchandising and impulsive buying. One of the contributions of this study is that it has explored the relationships of collectivism, and ...

Retailing is a process of selling consumer goods or services to end consumer. However there is possibility that a consumer is not purchasing personally and there is an end customer who is purchasing on his behalf. Retailing can involve various channels of distribution to supply products / services from manufacturers / producers to consumers. It is different from whole-selling, where large amount of products are sold to few customers, however in retailing small quantity of products are sold to large number of customers. According to the Oxford Dictionary, "Retailing is sale of goods to the public in relatively small quantities for use or consumption Rather than for resale. " In other words, Retailing is selling after breaking the bulk. Retailing is derived from the French word retailier, which means "to cut a piece off ". According to Prof. Piushkumar Sinha and Prof. Dwarika Prasad Uniyal in their book, 'Managing Retail' Oxford University Press 2007, second impression, " Retailing is an integral part of the value chain in an organization. It is a function that provides the 'last mile connectivity' between an organization and its customers. " As per Dunne P.M., R.F. Luch and D.A. Griffith 2002, Retailing, omson South Western, 4thedn, p. 7, "Retailing involves the sale of merchandise from a fixed location, such as a store, for direct consumption by the customer. It can be defined as an activity that ensures that customers derive maximum value from the buying process. is involves activities and steps need to place the merchandise made elsewhere into the hands of customers or to provide services to the customers. " Just putting a product for sale in an online or offline store is not sufficient for sales. Products do not sell on itself. Even good products need to be marketed, to be sold. According to the Oxford dictionary, "Marketing is the action or business of promoting and selling products or services, including market research and advertising. " "e marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. e 4Ps make up a typical marketing mix -Price, Product, Promotion and Place. However, nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People and even Politics as vital mix elements. " -e Economic times.

The visual merchandising, environment of the retail industry has the significance dynamic and provides the competitive advantages, thus the displaying the products and brands has greater impact on the buying behavior of the consumers in the sector of retail super stores, which is recognized as the field of visual merchandising and as well as store design. Actually, the visual merchandising has the significance importance in the field of marketing and has effective marketing tactics for retailers to increase consumer purchase intention. Therefore, the current research study was examining the visual merchandising effects on the consumer buying behavior with mediating effects of store image and the brand image with the consumer purchase intention. Thus, the research study was used the approach of primary data to analysis the consumer buying behavior in the field of visual merchandising, through the administrative questionnaire, the non-probability convenience sampling techniques to collects the data from the retails visual merchandising stores in the city of Karachi. Through the results of the path coefficients, showing the direct relationship, the independent variables of the visual merchandising with the dependent variable store image and brand image. The findings suggested that the all the hypotheses of the visual merchandising statistically and the positively associated with the dependent variables of store image and brand image The mediating effects of the relationship and the hypothesis of, Store Image, and brand image mediates the relationship between the window display and the consumer purchase intention, is supported duet to the probability value is less than 0.05. Further results indicates that the relationship of the store image mediates the relationship of the store layout and the consumer purchase intention. Through the results, suggested that the store image mediates the

Este artigo tem por objetivo estabelecer de forma cronológica a evolução histórica da atmosfera de loja dos espaços comerciais destinados à comercialização de artigos têxteis e de moda a fim de compreender-se os resultados do impacto dessas alterações no conceito e nos objetivos do visual merchandising ao longo do tempo. O resultado culminou na produção de uma timeline de cinco fases (estrutural, empírica, expansionista, experiencial e eletrônica) com a qual é possível compreender as razões das alterações e expansão do escopo de visual merchandising na contemporaneidade.

The purpose of the study is to investigate the effects of credit management on the financial performance of
Gibe Didessa Farmers' Cooperative Union indicated by cooperative member impacting factors of return
on assets (ROA), return on equity (ROE), surplus margin (SM) and patronage refund ratio (PRR). The
descriptive and explanatory research designs were used for describing and explaining the effects of
predictor variables on the response variable. Descriptive and multivariate analyses were used to describe
the study variables and demonstrate the extent of effects of credit management factors on the financial
performance indicators of ROA and ROE SM and PRR of the study. The result from the Multivariate
analysis revealed that R square for ROA is 0.882 and for ROE is 0.868 which established the predictor
variables used by the study explaining the ROA of Gibe Didessa Farmers’ cooperative union by 88.2%
and that of ROE by 86.8%. The study also found that the R square for SM is 0.758 and for PRR is 0.784
implied that the credit management variable explaining surplus margin by 75.8% and patronage refund
ratio by 78.4%. From this the study concluded that credit management practices have a strong and
significant power to influence the financial performances of Gibe Didessa Farmers’ Cooperative Union.
Hence, Gibe Didessa Farmers’ Cooperative Union required strengthening effective credit management
practices for sustainably enhance its financial performance and long-term viability.

Avec la complexite du comportement du consommateur et la multiplicite de ses actes d’achat, les distributeurs sont devenus de plus en plus conscients de l’importance de creer, autour de l'article commercialise, un univers propice a son achat afin de repondre aux differentes exigences du consommateur actuel. L’objectif principal de notre article est d’etudier l’impact des elements qui composent l’environnement du point de vente sur les intentions comportementales du consommateur. A partir d’une exploration de la revue de litterature, il a ete constate que le magasin est devenu regulierement une sorte d’ecrin offrant une ambiance d’achat au consommateur. Les modeles proposes dans la revue n’integrent pas toutes les variables affectant le comportement d’achat du consommateur, la raison pour laquelle nous avons essaye a travers cette recherche de remedier a ce manque et repondre a notre problematique qui tourne autour des variables affectant directement les intentions d’achat du con...

Diante da crescente competitividade no comércio popular das feiras de rua, a adoção de estratégias de visual merchandising pode ser decisiva para diferenciar e potencializar negócios. Este estudo investiga o impacto dessas estratégias no desempenho competitivo de um comércio de vestuário íntimo na feira de São Bento, em Cascavel-CE. Em um experimento de marketing realizado em ambiente real, foram aplicadas cinco técnicas de merchandising. Os resultados apontam que práticas como manter Palavras-chave: Visual Merchandising. Experimento de marketing. Varejo.

This study centres on the relationship between brand equity and visual merchandising in Sri Lankan high-end apparel stores, and a mixed-methods approach was used here for data collection. Structured questionnaires, interview techniques, and stratified random sampling were used to gather the data. Statistical techniques, including ANOVA, multiple correlation analysis and chi-square testing, measured the relationship between visual merchandising and brand equity. The results show that the more a product is described, the higher the consumer's purchase intention. Also, dealer satisfaction and customer perception are related, so visual merchandising will affect customer behaviour. Moreover, research shows that visual merchandising does not only influence purchasing behaviour. It affects product brand image and is a factor in consumer choice. Furthermore, the study focuses on the importance of product quality and aesthetic value in building brand equity. As such, it is a massive boost to brand sales for apparel that uses visual merchandising. The findings suggest that the luxury apparel retail sector should focus on visual marketing.

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Resumo: a Geração Z demonstra cada vez mais representatividade no mercado mundial e está associada ao consumo voltado para questões socioeconômicas e sustentáveis. Sendo assim, o tema deste trabalho originou-se devido à expectativa de entender o comportamento de consumo desses jovens. O objetivo principal do estudo é identificar os fatores determinantes para a decisão de compras dos consumidores da Geração Z relacionados à sustentabilidade. Este trabalho teve como metodologia a abordagem quantitativa do tipo descritiva, e foi utilizado o método Survey, com o objetivo de analisar as respostas do questionário com as afirmativas dos autores citados ao longo desse estudo. Obteve-se informações das características e hábitos de compra dessa geração, os canais de comunicação que influenciam esses indivíduos, as principais redes sociais utilizadas e os motivadores de sustentabilidade na aquisição de produtos. Dessa forma, foi possível analisar que a Geração Z possuí características e hábitos de compras específicos, acreditam que a liberdade de escolha e expressão são essenciais, gostam que as coisas aconteçam de forma rápida e ágil, são mais adeptos a compras online, buscando produtos que tragam novas experiências. O Instagram e o WhatsApp são os principais canais de comunicação que influenciam essa geração. Além disso, percebe-se que existe um distanciamento dessas pessoas com as ideias de consumo sustentável apresentados

MINI adalah sebuah mobil kecil yang diproduksi oleh British Motor Corporation (BMC) dan penerusnya dari tahun 1959 sampai tahun 2000.Model asli dari mobil ini dianggap sebagai ikon dari Inggris pada tahun 1960an. Konsep desain pada perancangan ini adalah "Features MINI Cooper Characters" yang berarti konsep ini membawa ciri khas mobil MINI Cooper sebagai konsep yang wajib mengingat desain showroom ini membawa brand image sebuah merk, dan features berarti dalam desain kita menonjolkan sebuah ciri khas sesuai dengan filosofi makna sebuah lambang MINI. Tema yang diusung yaitu dengan gaya desain yang moderen, berarti tema ruangan berkesan modern dan selalu berubah mengikuti perkembangan jaman dan nyaman serta harus fungsional juga.

The intense competition among apparel retail outlets in Bangladesh are on the rise. Due to the increasing number of these outlets, young consumers tend to differentiate the apparel products by visiting stores and compare prices with other outlets and end up with impulse purchase. The purpose of this study is to examine the relationship between visual merchandising, price sensitivity and impulse purchase behavior among young apparel shoppers. For this purpose, the sample of 305 young shoppers in Bangladesh completed the questionnaire. Stimulus Organism and Response (SOR) model was employed. The data were analyzed by deploying partial least squares structural equation modeling (PLS-SEM). By applying two-step approach for instance, measurement model for indicator loadings, convergent validity, reliability and structural model for path analysis, the result signifies that both visual merchandising and price sensitivity positively and significantly affects shoppers' shopping enjoyment and impulse purchase behavior, which shoppers' shopping enjoyment positively affects impulse purchase behavior. Results also found that shopping enjoyment mediates the relationship between visual merchandising, price sensitivity and impulse purchase behavior. The findings are useful for retailers to understand the essence of impulse purchasing behavior and factors, such as visual merchandising and price sensitivity, which can have great impact on impulse purchase behaviors among consumers. The study contributes in the existing literature by employing external stimulus and organism of S-O-R model. Variables of this study are widely being exercised but limited to apparel product purchasing behavior in Bangladesh context.

In the contemporary digital landscape, social media platforms have emerged as powerful avenues for consumers to engage in social interactions on the internet. This shift has led consumers to increasingly rely on social media for information and updates about various brands. Social Media Marketing (SMM) has become a pivotal component for businesses seeking to connect with their target audience efficiently and promptly. In the face of globalization and intense competition, traditional marketing practices alone are no longer sufficient. To thrive in the market, businesses must embrace social media marketing strategies. This study explores the transformative impact of social media on consumer behavior, particularly focusing on the younger demographic. As the dynamics of buying and selling goods undergo a paradigm shift towards online platforms equipped with diverse marketing tools, it is imperative to understand the evolving landscape. The research employs a descriptive approach, utilizing random sampling methods to select respondents for a comprehensive study. The findings of this research shed light on how consumers are adapting to online marketing, with a specific emphasis on the influential role of social media in shaping their buying behavior. The paper aims to contribute valuable insights into the intricacies of this evolving consumer landscape.

Perancangan komunikasi visual ini menjawab permasalahan dari PT. Jamu Indonesia Simona dengan cara branding PT. Jamu Indonesia Simona yang akan memasuki usia 82 tahun, sekaligus sebagai promosi atas PT. Jamu Indonesia Simona. Permasalahan yang dihadapi saat ini oleh PT. Jamu Simona Indonesia adalah banyaknya perusahaan-perusahaan yang ada di Semarang yang lebih banyak melakukan promosi. Hal ini menyebabkan tergesernya brand Simona dibenak masyarakat, sehingga diperlukan adanya strategi promosi yang tepat untuk dapat meningkatkan awarness konsumen tentang PT. Jamu Indonesia Simona, yang dewasa, kuat serta berpengalaman di bidang jamu kecantikan. Hal ini diwujudkan dari logo yang dibuat, serta aplikasiaplikasi logo pada media-media promosi yang lainnya. Selain media promosi, juga dibuat media-media yang dikhususkan untuk para rekan bisnis. Hal ini bertujuan untuk memperbaiki hubungan kerja yang telah terjalin, atau bahkan menjalin hubungan kerja yang baru, sehingga dapat melancarkan laju distribusi produk dari PT. Jamu Indonesia Simona ke konsumen.

India is a country of villages. It has mammoth rural population of 833 million spread over 640,867 villages. Rural markets are small in size, distantly scattered and heterogeneous. They provide awesome opportunities for fast moving consumer goods (FMCG) companies. Rural consumers aspire to use brands rather than just commodities. At this juncture, understand rural consumer usage of FMCG brands and awareness is perceived appropriate. The objective of this research paper is to study the usage and recall of FMCG brands by rural consumers in Prakasam district of Andhra Pradesh in India. Thus, a modest attempt is made in this paper to divulge relevant facts of the topic with empirical data. This article is quite useful to the stakeholders of rural marketing.

This paper explores the role of interior design elements in strengthening the emotional connection between potential customers and luxury fashion brands, before they step inside the store. The study centres on the Bottega Veneta boutique located in the Galleria Vittorio Emanuele II in Milan, Italy, examining how its design strategies contribute to this connection.

Diese Studie erforscht, welche Rolle die innenarchitektonischen Elemente eines Luxusladens in einer emotionalen Bindung zwischen Laden und potenziellen Käufer spielen, bevor diesen den Laden betreten. Im Fokus steht die Bottega Veneta Boutique in der Galleria Vittorio Emanuele II in Mailand Italien. Die Studie untersucht wie ihre Designansätze zu dieser Verbindung beitragen.

Most conducted studies about urban development in architecture, urbanism and environmental graphics areas indicate that urban furnishing is one the effective factors of urban landscape, Graphic and environmental signs and structures have an effective role in inducing identifying and strengthening the sense of place, and man can realize the identity and existence of space unconsciously. If the environment has the right design, it will make us calm and cause prosperous creativity and positive moves that ultimately lead to progress. Providing the clarity, readability, and clear image of the environment gives the person a sense of security. The aim to have a clear picture of the environment is that one can easily recognize the components of the environment and connect them in their minds in an interconnected form. The irregularity of a series of elements that lacks aesthetic values has created visual distortion for the citizens. One of these cases is the store's signage, which leads to overcrowding due to irregularities, and completely violates the main purpose of the urban design which is creating visual comfort. The study conducted on paying attention to the importance of urban furnishing and designing store's signage and its role in urban landscape. It was a practical study with laboratory and survey method. The findings indicated that along with abundant issues of urban furnishing, paying attention to designing store signs has an important role in improving urban landscape.

Kopi Progo adalah salah satu dari kafe yang bertemakan kopi di Jalan Progo Bandung. Beberapa tahun terakhir pertumbuhan jumlah kafe yang bertema kopi di Kota Bandung cukup meningkat, dan bermunculan jenis kafe dan restoran di lokasi Jalan Progo itu sendiri. Sepanjang tahun 2014 terjadi fluktuasi penurunan jumlah pengunjung, rata-rata penurunan sebesar 9,44%. Penelitian ini bertujuan untuk mengetahui bagaimana tingkat kualitas produk, harga, promosi dan kualitas pelayanan pada Kopi Progo dan bagaimana pengaruhnya terhadap proses keputusan pembelian. Penelitian ini menggunakan sampel sebanyak 100 responden dan pengumpulan data menggunakan metode kuesioner. Jenis penelitian ini adalah deskriptif dan kausal dengan metode kuantitatif. Analisis data yang digunakan adalah regresi linier berganda. Hasil penelitian menunjukkan bahwa kualitas produk mempunyai nilai baik dengan skor sebesar 75,15%, harga mempunyai nilai baik dengan skor 75%, promosi mempunyai nilai netral dengan skor 59,8%, ku...

This paper investigates of the effect of the digital divide among rural and urban citizens.Usage survey data, and research are employed by the authors framing a well-structured questionnaire and interviews among citizens of rural and urban areas of Chitradurga District, Karnataka. The digital divide is one of the major concerns issue in society. The rural area is less likely to have access to the internet and communication technologies, however limited data is available regarding rural-urban in online health information seeking. Online health information seeking is influencedby the factors of; gender, education, age, monthly income, and internet diffusion. Web is an easily available source of health information; it could also create inequalitiesin the rural area in health information. However, meeting some of the challenges provides justice to the Right to Health as a fundamental right of therural people under Article 21. The article discloses the impact of these differences.

Online shopping in India has become increasingly popular over the years due to the convenience, variety of products, and attractive discounts offered by e-commerce websites. However, product return in online fashion shopping is a common occurrence. Pertain to customers returning purchased fashion items due to reasons such as incorrect size, colour, style, or unmet expectations. Such returns are prevalent in the fashion e-commerce industry, with research showing that return rates for online fashion purchases are high. These returns can be expensive for online retailers due to return shipping costs, restocking expenses, and the potential loss of revenue. The study was mainly conducted using the secondary data which were collected from an online fashion retailing brand. Non-probabilistic stratified sampling technique was used. The sales data for women western wear category was collected for a period of six months from July 2022 to December 2022. From the data, month wise total returns, category wise total returns and reason for returns were analysed using simple percentage method. Based on the findings managerial implications have been recommended for the online fashion retailers.