Fashion Visual Merchandising

The visual merchandising, environment of the retail industry has the significance dynamic and provides the competitive advantages, thus the displaying the products and brands has greater impact on the buying behavior of the consumers in the sector of retail super stores, which is recognized as the field of visual merchandising and as well as store design. Actually, the visual merchandising has the significance importance in the field of marketing and has effective marketing tactics for retailers to increase consumer purchase intention. Therefore, the current research study was examining the visual merchandising effects on the consumer buying behavior with mediating effects of store image and the brand image with the consumer purchase intention. Thus, the research study was used the approach of primary data to analysis the consumer buying behavior in the field of visual merchandising, through the administrative questionnaire, the non-probability convenience sampling techniques to collects the data from the retails visual merchandising stores in the city of Karachi. Through the results of the path coefficients, showing the direct relationship, the independent variables of the visual merchandising with the dependent variable store image and brand image. The findings suggested that the all the hypotheses of the visual merchandising statistically and the positively associated with the dependent variables of store image and brand image The mediating effects of the relationship and the hypothesis of, Store Image, and brand image mediates the relationship between the window display and the consumer purchase intention, is supported duet to the probability value is less than 0.05. Further results indicates that the relationship of the store image mediates the relationship of the store layout and the consumer purchase intention. Through the results, suggested that the store image mediates the

In present scenario consumers’ are king of the market and marketers taking advantage to understand behavior of consumers’ though they can capture market in terms of market share or number of buyer’s. Promotional activities are playing major role to make huge change in sales figures. Promotional mix carrying 5 different tools to attract consumer but researcher believe sales promotional activities are directly make impact on consumer’s planned purchase behavior. Through this research paper researcher trying to provide necessary information about the role of sales promotion on planned buying behavior of the consumers with the reference of apparel industry under the brand of Future Lifestyle Fashion named- Central, Brand Factory and fbb (Fashion at Big Bazaar) respondents from Madhya Pradesh and Chhattisgarh states. Around 220 respondents helped to researcher through provided necessary information which was collected by the arranged questionnaire (questions are based on Likert Scale) and after tabulation applied t-test and ANOVAs. Researcher made few hypotheses based on the relationship between sales promotion and buying behavior, social surroundings and buying behavior and other factors influencing consumer’s buying behavior. Outcome will help to understand the acceptance and rejection parameters of buying product by the consumers’

This study centres on the relationship between brand equity and visual merchandising in Sri Lankan high-end apparel stores, and a mixed-methods approach was used here for data collection. Structured questionnaires, interview techniques, and stratified random sampling were used to gather the data. Statistical techniques, including ANOVA, multiple correlation analysis and chi-square testing, measured the relationship between visual merchandising and brand equity. The results show that the more a product is described, the higher the consumer's purchase intention. Also, dealer satisfaction and customer perception are related, so visual merchandising will affect customer behaviour. Moreover, research shows that visual merchandising does not only influence purchasing behaviour. It affects product brand image and is a factor in consumer choice. Furthermore, the study focuses on the importance of product quality and aesthetic value in building brand equity. As such, it is a massive boost to brand sales for apparel that uses visual merchandising. The findings suggest that the luxury apparel retail sector should focus on visual marketing.

Lighting in retail spaces is far more than a practical necessity—it’s a strategic design tool that can shape how customers feel, behave, and ultimately, make purchasing decisions. This paper examines the impact of Correlated Color Temperature (CCT), or the "warmth" and "coolness" of light, on consumer behavior in retail environments. Warm lighting (lower Kelvin values) tends to create a relaxed, inviting atmosphere that encourages shoppers to linger and explore, while cooler lighting (higher Kelvin values) promotes alertness and efficiency, often leading to quicker decision-making.

Beyond mood, lighting dramatically influences how products are perceived—enhancing texture, color, and overall appeal. The right lighting can elevate a product’s perceived value and guide customers through the store in subtle but powerful ways. However, there’s no universal formula: effective lighting design depends on the brand’s identity, the nature of the products, and the specific zones within the store, from fitting rooms to checkout counters.

This study advocates for a layered lighting approach that combines optimal CCT with high Color Rendering Index (CRI), brightness control, and increasingly, dynamic smart systems. Retailers are encouraged to audit their lighting strategies, tailor CCT goals to each store zone, and prioritize lighting that enhances both product presentation and customer experience. When thoughtfully applied, lighting becomes a silent salesperson—one that can boost engagement, influence buying behavior, and drive sales

The customers are frequently changing their brand preferences. This constitutes a serious problem especially in the services sector. Because, the behaviors of the customers in the services sector has been changing drastically during the last several years. Therefore, like banking and telecom industry, insurance industry need to study their customers and their changing behaviors. However, insurance services are different from other services. Even, many insurance companies have large customer databases they are unable to turn it into usable knowledge. A greater focus on CRM is the only way by which the insurance sector can protect its market share and boost growth. With intensifying competition, declining market share, deregulations, smarter and more demanding customers, there is competition between the banks to attain a competitive advantage over one another or for sustaining the survival in competition. Many insurance firms now recognize the value of marketing to drive take-up of channels and services. However, the majority of current marketing efforts are neither targeted nor value driven and as a result, have little impact (Insurance & Technology, 2002). The present study undertakes to analyze these problems and provide suitable suggestions.

The customers are frequently changing their brand preferences. This constitutes a serious problem especially in the services sector. Because, the behaviors of the customers in the services sector has been changing drastically during the last several years. Therefore, like banking and telecom industry, insurance industry need to study their customers and their changing behaviors. However, insurance services are different from other services. Even, many insurance companies have large customer databases they are unable to turn it into usable knowledge. A greater focus on CRM is the only way by which the insurance sector can protect its market share and boost growth. With intensifying competition, declining market share, deregulations, smarter and more demanding customers, there is competition between the banks to attain a competitive advantage over one another or for sustaining the survival in competition. Many insurance firms now recognize the value of marketing to drive take-up of channels and services. However, the majority of current marketing efforts are neither targeted nor value driven and as a result, have little impact (Insurance & Technology, 2002). The present study undertakes to analyze these problems and provide suitable suggestions.

Retail outlets have become highly competitive and try to attract impulsive buyers. This study examines the eff ect of fi ve diff erent strategies (i.e. window display, background music, sales persons, sales promotions, and discount off ers) on impulsive buying behavior. The sample size for this study was 195 and the mall intercept method was used for collecting the data. Several well-established constructs from the literature were used for developing the questionnaire. The study found that all the predictors i.e. window display, sales promotions, discount off ers, background music and sales persons have a signifi cant eff ect on impulse buying behavior. This study has implications for marketers and policy makers. The fi ndings could be used by them in developing appropriate strategies for attracting and retaining customers and creating diff erentiation. While the present study has examined impulsive buying behavior in Karachi, future research may explore this phenomenon in other cit...

Impulse buying is defined as an incident where shoppers forge a spontaneous purchase. Impulse buying behavior is that behavior of consumer in which the consumer purchases unplanned things, or feeling desired to purchase products without findings alternatives. In consumer buying behavior, impulse buying is an essential phenomenon for researchers. This study attempts to study the drivers that may lead to an unplanned purchase. For this purpose we gathered data from 175 shoppers of different classes in Faisalabad region of Pakistan by administered survey questionnaire with five-point Likert scale ranging from 1(Strongly agree) to 2(Strongly disagree). Data is analyzed by running correlation and multiple regressions in SPSS 21 version. Findings indicate that the three factors are emphatically correlated with impulse buying behavior and one of the three factors, in-store environment, play a significant role in initiating impulse buying behavior in Faisalabad. Therefore, retailers in Fais...

Managing stress has become the biggest challenge for any corporate world especially for the sales staff of retail sectors and it is very impactful during uncertain times, wherein, stress leads to absenteeism, lower productivity, lower morale and high turnover amongst the sales staffs of retail sectors. These issues at any uncertain time becomes the major challenge for any retail sectors and also for its stakeholders, hence the topic has to be addressed in order make the basic functions smooth. With the proper reviews of literature it is been identified that sales staffs of retail sectors feels that;
Variables: Work-life balance, work environment, pay & benefits, competitive pressure and working hours are the major reasons for their stress at workplace. An effective stress management amongst the sales staffs is considered as a basic recovery strategy in the retail sectors to overcome the problems by even considering the uncertain situations. Hence the research paper attempts to study the factors influencing effective stress management amongst sales staffs of retail sectors.
Research Methodology: Hypothesis are stated for the various variables selected and analyzed to prove or disproving the same without any errors. The designed questionnaire includes demographic factors and stress management related close ended structured questionnaire in the form of 5 points Likert’s scale.
Data Collection and Sampling: The primary data are collected from 85 sales staffs of different retail sectors of Mysore city by using convenient sampling technique; one of the non- probability sampling
.Analysis and Interpretation: Primary objective of the research is to understand the various factors causing stress amongst the individual sales staffs of retail sectors and to study the various factors influencing effective stress management. The analysis of the research work is carried out with the help of SPSS software, wherein, descriptive statistics is used to describe the nature of the data. Factor analysis is used to check the commonalities and homogeneous grouping of the factors amongst the variables. Reliability test are used to understand how reliable the data grouping. The statistical tools like regression are used to find the relationships between the factors.
Results: From this research it is found that all the variables have a significant relationship among the variables. Keywords: Stress management, Strategies, Retail sectors, Work life balance, Work environment, Pay & benefits,
Competitive pressure, work hours.

This study delves into the intricate connection between impulse purchase behavior and visual merchandising, with biscuits serving as the focal point for investigation. It thoroughly examines diverse facets of visual merchandising and its potent role in captivating customers and stimulating sales. The interrelationship between the variables is substantiated through rigorous application of Chi-Square tests. Impulse purchase is contingent upon the initial allure that evokes a customer's interest at the moment of purchase.

This research paper explores the concept of visual merchandising techniques and how they can influence consumer behavior in retail stores. It argues that store design, layout, and product placement all play a significant role in how customers move around a store and what they ultimately purchase.

The paper first discusses the importance of visual merchandising and how it can be used to effectively display products and promote sales. It then explores the concept of store layout and design, highlighting the importance of customer traffic flow and strategic product placement. The paper also examines how signage can be used to guide customers and influence their purchasing decisions.

Finally, the paper discusses the importance of creating an engaging shopping experience for customers. It argues that a well-designed store environment can lead to increased impulse purchases and more favourable customer evaluations. The paper concludes by referencing several academic sources that support its key points.

This study aims to find out how and to what extent outlets incorporate visual merchandising that appeals to the customers and lead to a potential purchase. Retail business in India is booming and there is a fierce competition between the retailers. Fashion retailers cannot always depend on the Price, Place, Promotion, and Product cannot always win. An empirical study is aimed to find out the impact of visual merchandising on customer preference analysis in malls in Delhi. The study was based on a primary data and which was done through a questionnaire. The survey data was collected from 100 respondents in retail brands and 60 respondents in Luxury brands between the ages of 18-60 years in DLF Emporio, DLF Promenade mall, Ambience Mall Delhi. The dimension of visual merchandising i.e. window display, instore mannequin, floor merchandising promotional signage, proper lighting and good music in stores are an important visual merchandising element. These elements are studied and results...

Consumer studies are an ongoing process. Due to shift in the society the focus is equally on the women consumers also. Women consumers are the buzz word and there behaviors and preferences are tracked by the marketers. The success of the market or the failure depends on the purchase behaviour of consumers. Women are taking the lead roles as of today than the yester years. This is due to the outcome of education, employment, etc. Present, women are taking the lead in purchase decisions too. Here an attempt is made to study the role of women in the family purchase decisions. The study is limited to Ulhasnagar as it's a sub urban area near Mumbai the shift will have its own dramatic angel to study on.

Performance management is a strategic and integrated move towards to delivering sustained success to institution by enhancing the performance of the faculty members by developing abilities and developing their contributions. The perception of faculty members as to the performance management system followed in technical institutions is differing from one person to another persona and one institution and another institution. In this regard, this study attempt to study personal profile of faculty members, various responsibilities assigned to faculty members, performance management system perceived and faculty loyalty. This study was conducted with a sample of 100 in the state of Tamilnadu. Questionnaire had been deployed to collect primary data from the respondents. The data collected from respondents was checked with percentage analysis, Kruskal-Wallis test, multiple linear regression analysis and ranking analysis. It is concluded that the faculty performance management system followe...

The main objective of this research is to identify the impact of store design and ambience on consumer purchase decisions in retail chain outlets in Delhi-NCR, India. The foremost purpose of this research was to examine if the design and ambience of retail stores have any effect on the decisions of customers’ purchases. The study was descriptive in nature. For this research, a sample of 100 consumers was drawn who generally visit retail stores for shopping. A systematic questionnaire was prepared to collect the data and to analyze it; SEM, reliability, Convergent, Discriminate Validity and model fitness were achieved through SmartPLS3. The current study’s findings indicate that variables, such as window and mannequin display, visual merchandising, and store design and atmosphere have an effective impact on shoppers’ purchase decisions, whereas lighting and color, music, and signage have negligible effects. The findings of this study will provide managerial involvement to the industr...

Visual merchandising has been over the years thought to be marketing tool in retail industries. The researchers embarked upon a study to find the impact of visual merchandising with reference to the retail sector. For this they have taken the reliance trends as a case and has done an in depth study using its sample customers to find the impact of their buying behavior. The research was of a descriptive in nature and helped to develop the concept to clearly establish priorities, to divulge adequate information which the researchers feel will help in decision making for the company. A structured questionnaire was used to obtain information and to assess the impact of visual merchandising, on impulse buying behavior of customers. A random sampling technique was used in the study and care was taken that the respondents were as diversified as possible. A sample size of 100 respondents was taken from Cochin and Kottayam. To draw conclusions easily, the data was converted into XY (Scatter) diagrams. Research findings suggest that impulse buying accounts for substantial sales across a broad range of product categories in the stores. Since impulse buying is a pervasive aspect of consumers' behaviors and a focal point for strategic marketing plans, it is worthwhile for retailers to understand factors within the retail setting that trigger consumers' impulsive reactions. Retailers can help customers to find the right products through focused merchandising, intelligent store design and layout, and other visual merchandising practices, such as product displays, packaging, and signage. It is has also been found that all the four visual merchandizing factors affect the impulse buying behavior, but the effect of Promotional offerings at the entrance is comparatively very high. A greater importance should be given for visual merchandizing factors by retailers for differentiating itself from the competitors.

The sole purpose of this research was to focus specifically on visual merchandising strategies for small apparel stores since little research had been done on these types of stores. Visual merchandising literature to-date left small apparel retailers with little guidelines in deciding which visual merchandising strategies are more appropriate for their operations. This study addressed how participants responded favorably to six visual merchandising strategies (store layout/design, color, lighting, music, fixtures, and window displays) and how applying these strategies may benefit small apparel stores. The results suggest that these six visual merchandising strategies were instrumental with increased purchase intentions, traffic, loyalty, and the overall success for small apparel businesses. The findings were consistent with previous literature which evaluated the benefits of visual merchandising strategies for large businesses. This study will be useful to small apparel businesses looking to expand their knowledge base on visual merchandising strategies.

The main objective of this research is to identify the impact of store design and ambience on consumer purchase decisions in retail chain outlets in Delhi-NCR, India. The foremost purpose of this research was to examine if the design and ambience of retail stores have any effect on the decisions of customers’ purchases. The study was descriptive in nature. For this research, a sample of 100 consumers was drawn who generally visit retail stores for shopping. A systematic questionnaire was prepared to collect the data and to analyze it; SEM, reliability, Convergent, Discriminate Validity and model fitness were achieved through SmartPLS3. The current study’s findings indicate that variables, such as window and mannequin display, visual merchandising, and store design and atmosphere have an effective impact on shoppers’ purchase decisions, whereas lighting and color, music, and signage have negligible effects. The findings of this study will provide managerial involvement to the industr...

The Luxury fashion industry is seen as one of the exceptional economic development industries that have been increasingly advancing for a very long time because of retail solidification, globalization, and online business. Retail store outlets for luxury brands have always had a unique way of setting up their stores incorporating their DNA. Extravagant window displays to whimsical store layouts are a part of every luxury brand's shopping experience. The impetus for this study came from the fact that there has been a lot of competitive unique store experiences through visual merchandising that brands have been giving their customers which has led to a tremendous demand for products from that store. This is when brands bring in visual merchandisers to create a dream for the customers to experience. The objective was to understand the elements of visual merchandising that would create such an experience for the consumer. The theoretical structure was derived from the second study of available researches which were published. The empirical study involved using an online survey where a random sample of 170 respondents was considered out of 200 questionnaires circulated to gather data and then the data so collected was analyzed using SPSS. The research validates a comprehensive approach to explaining elements of visual merchandising influencing consumer perception about a store. An in-depth analysis was done as to which element of visual merchandising made an impact in different demographics. The study concluded that altering and using certain elements of visual merchandising after understanding their target audience can help a brand in creating an unforgettable experience for its customer in turn leaving the customers wanting more of the brand and hence converting them into loyal customers.

Impulse buying is defined as "any purchase that a shopper makes and has not been planned in advance" (Bellenger et al., 1978; Stern, 1962). Shopping is an unavoidable moment for tourists. Window display in the retail stores influence tourists for impulse buying. The purpose of this research is to examine the influence of window display in the impulse buying behavior of tourists. The study was conducted by using both primary and secondary data and the primary data were collected from 100 tourists visited Kerala. The result of the study proves that window display in the retail store influence the tourists for impulse buying. The study reveals that the tourists having SSLC qualification are more influenced by window display for impulse buying.

Generating images from a text description is as challenging as it is interesting. The Adversarial network performs in a competitive fashion where the networks are the rivalry of each other. With the introduction of Generative Adversarial Network, lots of development is happening in the field of Computer Vision. With generative adversarial networks as the baseline model, studied Stack GAN consisting of two-stage GANS step-by-step in this paper that could be easily understood. This paper presents visual comparative study of other models attempting to generate image conditioned on the text description. One sentence can be related to many images. And to achieve this multi-modal characteristic, conditioning augmentation is also performed. The performance of Stack-GAN is better in generating images from captions due to its unique architecture. As it consists of two GANS instead of one, it first draws a rough sketch and then corrects the defects yielding a high-resolution image.

Retail display plays an important role in the success of shopping experience in a retail environment. The influence of retail display of the buying decision of the consumer more so of the impulse buying decision has been a case of debate and research for a long period of time. India is a country where the retail revolution is at its growth stage at this time there is a need to analyse the parameters that lead to influence buying behavior of the consumers. The present study seeks to identify and empirically conclude the role and relevance of certain parameters of retail display on the impulse buying behavior of the consumers.

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This study focuses on the impact of Para social interaction and visual merchandising in customer shopping experience. The purpose of the study is to identify the relationship between para social interaction, visual merchandising, promotional signage and customer shopping experience. The present study is exploratory as well as descriptive in nature. Primary method has been used for collecting the data. Structured questionnaire has been administered for the purpose of collecting primary data. This finding suggests that there will be a significant influence of Para social interaction which enhances persuasiveness of customer shopping experience. This can be used by managers at various retail outlets, health cares, banking sectors. The focus of the study is mainly on the gap between experience of Para social interaction, visual merchandising and its effect on the customer shopping experience.

The rise of supermarket business through changing consumer’s behavior in the cities of Nepal, atmospheric attributes, as an integrated part of supermarket business, has become a strategic tool in creating persuasive channel in a supermarket. The purpose of this paper is to describe atmospheric attributes of Bhat Bhateni Supermarket in Kathmandu Valley, Nepal and to which the impact made by these attributes towards buying intention of customers of the store. There were 400 questionnaires distributed to the customers who have at least visited Bhat Bhateni Supermarket once. The analysis of Multiple Linear Regression and Simple Linear Regression Analysis was applied to visualize the relation between dependent and independent variables. The findings of the research described the Nepalese consumers’ views on the atmosphere of Supermarket in Kathmandu Valley and to identify the extent to which atmospheric attributes of Kathmandu Valley’s Supermarket has impact upon Nepalese consumers’ buyi...

The supermarket concept was initially started in Sri Lanka at 1980’s and the particular industry began to expand after the year 2000. The supermarket industry is at the growing stage of the Industry Life Cycle. The Visual Merchandising of supermarket outlets were focused in this study and major purpose was to examine the consumer reaction to the Visual Merchandising in supermarkets in Sri Lanka. This study was based on both primary and secondary data. The primary data were collected from the sample survey that was conducted in the area of Colombo, Kiribathgoda, Wattala and Maharagama. 200 respondents were selected for the sample. A questionnaire was designed to obtain customer’s attitudes regarding major variables of Visual Merchandising in their store choice decisions. Visual Merchandising was grouped into four variables namely Lighting, Design Layouts, Product Display and Cleanliness. The secondary data were collected from published sources. The study revealed that the influence e...

This study focuses on the pre-purchase behaviour of consumers in both urban and rural areas. Paying more attention to relevant factors before deciding the brand such as pre-purchase search, reference group and self-opinion in both urban and rural areas is important because many studies have focused on researching urban consumers buying behavior. The role of these factors is of high importance because this helps to project the product and is to influence people.

This study examined the effect of visual merchandizing on consumer buying behavior among retail stores in Makurdi metropolis. The specific objectives of the study were; to examine the effect of window displays, lighting and illumination and signage on consumer buying behavior among retail stores in Makurdi metropolis. The study adopted the survey method. The population of the study was 152 (which comprised of 32 employees of the six prominent superstores in Mkaurdi plus 120 customers). Census sampling was adopted and all the 152 served as the sample size. A structured-self-administered questionnaire was adopted as the major instrument for collecting primary data. Regression analysis was used as a technique of data analysis. Study findings revealed that window displays, lighting and illumination and signage all have significant effect on consumer buying behavior among retail stores in Makurdi metropolis. The study concludes that consumer buying behavior is significantly influenced by window displays, lighting and illumination and signage. The study also concludes that lighting and illumination is the strongest determinant of consumer buying behavior among retail stores in Makurdi metropolis. The study therefore recommends among others that retailers should understand shopper's expectations and create the right display of their expectations in order to lure customers in to their stores.

Productrsquos merchandising at the store is an important facet as it not only affects the Retailersrsquo sale but also the customer satisfaction. As it is quite evident that the products displayed by the manufacturers through advertisement or by the stores itself in the display area catches more eyeballs amongst the shoppers and when they find it available at the time of purchases, they make happy purchases and thus this increases the satisfaction which furthermore, results in good sale. Inappropriate display of product causes a negative impact on retailerrsquos sale, also creates severe dissatisfaction in customer while going for shopping. The study evaluated the role of merchandising in escalating the customerrsquos footfalls amp satisfaction and thereby on Retailerrsquos sale. A descriptive survey design was adopted for the study and for this a self designed questionnaire was used to collect the primary insight from the sample of 200 respondents including retailer and shopper of ...

This study focuses on the impact of Para social interaction and visual merchandising in customer shopping experience. The purpose of the study is to identify the relationship between para social interaction, visual merchandising, promotional signage and customer shopping experience. The present study is exploratory as well as descriptive in nature. Primary method has been used for collecting the data. Structured questionnaire has been administered for the purpose of collecting primary data. This finding suggests that there will be a significant influence of Para social interaction which enhances persuasiveness of customer shopping experience. This can be used by managers at various retail outlets, health cares, banking sectors. The focus of the study is mainly on the gap between experience of Para social interaction, visual merchandising and its effect on the customer shopping experience.

Consumer studies are an ongoing process. Due to shift in the society the focus is equally on the women consumers also. Women consumers are the buzz word and there behaviors and preferences are tracked by the marketers. The success of the market or the failure depends on the purchase behaviour of consumers. Women are taking the lead roles as of today than the yester years. This is due to the outcome of education, employment, etc. Present, women are taking the lead in purchase decisions too. Here an attempt is made to study the role of women in the family purchase decisions. The study is limited to Ulhasnagar as it's a sub urban area near Mumbai the shift will have its own dramatic angel to study on.

Attrition intention among employees in an organisation can be triggered at any time and any number of times as well. Education services are no exception. Faculty seem to battle with several issues confronting them but at the end of the day they need to produce results, enhance the brand image of the institution and perform well in administrative tasks too. Faculty serving in university-affiliated institutions offering full time postgraduate management programmes in Bengaluru were surveyed to ascertain the causal relations between work servicescape dynamics, faculty dynamics and attrition intention.

Globalization and technological advancement have put the entire world into one arena. The changes created by globalization have affected virtually every sector of the economy and the education sector is no exception. Indian higher education institutes are facing stiff competition in the globalised world. Management education in India-which started a little less than half a century ago, has made rapid strides over the past decade in the post liberalization period. The demand for management education has resulted in a mushrooming of management institutes in India. Despite the growth in management education in India there are several deficiencies. Institutes offering business education are considered as storehouses of knowledge. They are regarded to be creators of those who are able to help this knowledge grow. The mushrooming growth of business schools in India laid emphasis on marketing their schools. Gradually management education has acquired the status of "Marketable Commodit...

Indonesia is one of the developing countries that is currently also part of the development of its business industry, one of which is the retail business. Nowadays, business developments in this modern era can trigger the emergence of various modern retail companies in big cities in Indonesia. According to Euis (2008), through retail, a product can meet directly with its users. The retail industry here is defined as an industry that sells products and services that have been added value to meet the needs of individuals, families, groups, or end users. Retail businesses in Indonesia can be grouped based on their nature, namely there are retails that are traditional or conventional and those that are modern. Traditional retailers can be defined as small and simple retailers or retailers, for example, grocery stores, roadside retailers or retailers, retail traders in traditional markets, and so on. Traditional retail business groups have much less capital and also have limited simple facilities. Meanwhile, modern retailers can be defined as large retailers or retailers, this can be seen from the large number of outlets and have very complete and modern store facilities (Soliha, 2008). Therefore, along with the rapid development of the retail business in Indonesia, retail business activities are also becoming increasingly competitive. This increasingly competitive business competition certainly requires every company to pay attention to what is needed and wanted by its consumers and is able to meet the expectations of its Abstract This study aims to analyze the effect of visual merchandising, product display and store atmosphere on impulse buying. This research was conducted at the Ramayana department store, Jl. MT. Haryono, Dinoyo, Malang City, East Java. The sampling technique of this research is non-probability sampling and purposive sampling of 50 respondents. The analysis technique uses multiple linear regression analysis, F test, t test and coefficient of determination. The results of data analysis show that the activity. The results of this study indicate that visual merchandising, product display and store atmosphere have a simultaneous influence on Impulse Buying. Overall, visual merchandising, product displays and store atmosphere have an effect on Impulse Buying by 84.0% and the remaining 16.0% is influenced by other variables.

The corporate sustainability can be brought to life and become successful only if many people support the organisation. The retail firms have to consider the expectations of the community to which it serves and the community should feel enriched and strengthened by retail. Corporate Social Responsibility (CSR) is understood to be the way firms integrate social, environmental and economic concerns into their values, culture, decision-making, strategy and operations in a transparent and accountable manner, and thereby establish better practices within the firm, create wealth and improve society. Changing demographics, changing lifestyles, rising consumer incomes, and the increasing spending power of the consumer has triggered the exponential growth in the retail sector. A retailer's social sense of purpose and responsibility to a local community should go far beyond a branded cause or local philanthropic sponsorship program. This involves a different philosophy and mindset all tog...

This study aims to find out how and to what extent outlets incorporate visual merchandising that appeals to the customers and lead to a potential purchase. Retail business in India is booming and there is a fierce competition between the retailers. Fashion retailers cannot always depend on the Price, Place, Promotion, and Product cannot always win. An empirical study is aimed to find out the impact of visual merchandising on customer preference analysis in malls in Delhi. The study was based on a primary data and which was done through a questionnaire. The survey data was collected from 100 respondents in retail brands and 60 respondents in Luxury brands between the ages of 18-60 years in DLF Emporio, DLF Promenade mall, Ambience Mall Delhi. The dimension of visual merchandising i.e. window display, instore mannequin, floor merchandising promotional signage, proper lighting and good music in stores are an important visual merchandising element. These elements are studied and results...

The study was focused on assessing the consumers’ impulse buying behaviors as to the relationship to visual merchandising. According to Foroughi et al. (2013), one of the many tactics that companies do practice includes encouraging customers to buy impulsively. Because of this theory and visual merchandising, the researcher was able to determine consumers’ impulsive buying behavior concerning visual merchandising. In this study, 384 mall shoppers were selected as the population sample from the three selected Malls in Pampanga. The collected data were analyzed through frequency, mean, Likert scale, Pearson correlation, and Chi-square to test respondents’ profile with their impulse buying behavior, respondents’ profile and their assessment of visual merchandising, and respondents’ impulse buying behavior and their assessment of visual merchandising. Consumer impulse buying behavior has a significant relationship with the window display. According to Bhatti and Latif (2013), said that ...

The purpose of this study was to investigate the relationship between the perceived completeness/incompleteness of a display stack of consumer products and shoppers' choice of items from the stacks. By means of a field experiment in which displays of canned foods were manipulated and controlled, it was determined that the stack that appeared to have been picked from (containing evidence of a missing can) was the stack of choice in a majority of cases. Out of 645 different product selections (cans picked) recorded, 76% were picked from the stack that appeared to have been picked from (w 2 of 171.92 at a ¼ 0:05). This test was conducted utilizing three different display modalities: Regular shelf displays, island displays, and end-cap displays within the same store. The results of the experiment were consistent across the various display modalities investigated. Moreover, the results indicated that shoppers were more likely to pick items from the incomplete stack, when the degree of known difference between product items was relatively low or non-existing.

The air conditioning is the next big bloom in the Indian industrial sector.As everyone requires human comfort which is 24 degree Celsius, the need for AC systems have inclined at a faster rate. There are multiple brands available in the market for commercial products (non-residential air conditioning). The cost for non-residential products is quite a high. This paper gives a clear solution of various brands available in the market with respect to their technical specification of the product, with a survey from customer point of view to select the best brand. This paper is a techno-management paper which deals with technical specifications of air conditioning equipment and the objective is to create awareness among people to show the quality, performance and power consumption factors using lean six sigma tools.

The purpose of this study was to investigate the relationship between the perceived completeness/incompleteness of a display stack of consumer products and shoppers' choice of items from the stacks. By means of a field experiment in which displays of canned foods were manipulated and controlled, it was determined that the stack that appeared to have been picked from (containing evidence of a missing can) was the stack of choice in a majority of cases. Out of 645 different product selections (cans picked) recorded, 76% were picked from the stack that appeared to have been picked from (w 2 of 171.92 at a ¼ 0:05). This test was conducted utilizing three different display modalities: Regular shelf displays, island displays, and end-cap displays within the same store. The results of the experiment were consistent across the various display modalities investigated. Moreover, the results indicated that shoppers were more likely to pick items from the incomplete stack, when the degree of known difference between product items was relatively low or non-existing.

With more and more people becoming fashionconscious including men and with shopping now being looked upon as a leisure activity with Malls and mega-stores becoming a place for hang out rather than shopping, there was a need to profile retail customers based on this. Also with lots of stores coming up in organized sector, measuring customer satisfaction in such stores becomes important. This study focuses on profiling retail customers and measuring their level of satisfaction in the selected stores in the city of Ahmedabad. Primary data has been collected using structured questionnaire. It has been found that visiting retail outlets have become a group activity. Advertisements, friends and Colleagues influence majority of shoppers. Only 80 respondents out of 150 came for shopping inside store, rest came for hang out, enjoy crowd, meeting friends and getting refreshed. Lifestyle was found to have higher level of satisfaction followed by Pantaloons and Westside.

Nowadays, many businesses like banks, insurance companies, and other service providers realize the importance of Customer Relationship Management (CRM) and to help them acquire new customers retain existing ones and maximize their lifetime value in the case of MSME Sector. Customer Relationship Management is the process through which a business analyzes their customers and accordingly makes changes. This paper deals with the performance of Customer Relationship Management in MSME sector which is increasing attention from all stakeholders in view of their low-capital-outlay and high labour-intensive nature. It is a strategy to understand the needs and behavior of the customers and clients of the organization, in order to nurture and manage organization's interaction with its customers to build strong relationships with them. In India lakhs of MSME's which participate in the manufacture of low cost, efficient and market suitable products and services to take care of all the ma...

Many organizations are competing in the talent economy knowing that people are a company's biggest asset and create the basis for competitive advantage. While it is important to source and attract candidates with specialized knowledge and skills, to retain outstanding individuals the trick is to align employees to your organization's culture. Many are well versed in the concept of Employer Branding being critical to attractingunique talent to a business by projecting an Employer Value Proposition (EVP) of what it's like to work there. In recent times, several gaps have become apparent with Employer Branding, which points to the challenge of 'being authentic. The "Holy Grail" of employer branding is the ability for leaders to transform the company's culture to align with the identity, image and perception that they want stakeholders to have about their organization as an employer of choice. Focusing on culture and how that brand is represented in the mar...

Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the society at large. It addresses the legal, ethical, commercial and other expectations that society has from business and making decisions that fairly balance the claims of all key stakeholders. The study focuses on 'how much and on what' was CSR money spent during financial year 2014-15 by BSE listed 250 Companies. The findings can help assess organizational accountability towards various stakeholders and in channelizing CSR funds for sustainable social development.

The corporate sustainability can be brought to life and become successful only if many people support the organisation. The retail firms have to consider the expectations of the community to which it serves and the community should feel enriched and strengthened by retail. Corporate Social Responsibility (CSR) is understood to be the way firms integrate social, environmental and economic concerns into their values, culture, decision-making, strategy and operations in a transparent and accountable manner, and thereby establish better practices within the firm, create wealth and improve society. Changing demographics, changing lifestyles, rising consumer incomes, and the increasing spending power of the consumer has triggered the exponential growth in the retail sector. A retailer's social sense of purpose and responsibility to a local community should go far beyond a branded cause or local philanthropic sponsorship program. This involves a different philosophy and mindset all tog...

Electronic commerce is clearly an essential ingredient of India's trade facilitation policy. Competition is expected to continue, with Ecommerce companies experimenting with different ways to attract customers and increase online traffic. As the customers progress from research to purchase to fulfillment stages, their preferences and expectations fluctuates and changes fast. Ecommerce companies need to understand these change drivers and adapt their proposition to live up to customers' expectations. Against this backdrop, the present study is designed in two parts. Firstly, the study will examine the existing literature related to the factors that affecting consumer acceptance and adoption of Ecommerce in India and worldwide. Secondly, with the help of a survey, the study intends to find out the determinants of Consumers' adoption of Ecommerce with respect to Mumbai city. The study has found a positive relationship between attitude, relative advantages and consumers'...

This study examined the effect of visual merchandizing on consumer buying behavior among retail stores in Makurdi metropolis. The specific objectives of the study were; to examine the effect of window displays, lighting and illumination and signage on consumer buying behavior among retail stores in Makurdi metropolis. The study adopted the survey method. The population of the study was 152 (which comprised of 32 employees of the six prominent superstores in Mkaurdi plus 120 customers). Census sampling was adopted and all the 152 served as the sample size. A structured-self-administered questionnaire was adopted as the major instrument for collecting primary data. Regression analysis was used as a technique of data analysis. Study findings revealed that window displays, lighting and illumination and signage all have significant effect on consumer buying behavior among retail stores in Makurdi metropolis. The study concludes that consumer buying behavior is significantly influenced by window displays, lighting and illumination and signage. The study also concludes that lighting and illumination is the strongest determinant of consumer buying behavior among retail stores in Makurdi metropolis. The study therefore recommends among others that retailers should understand shopper's expectations and create the right display of their expectations in order to lure customers in to their stores.

Impulse buying is “a curious phenomenon wherein a person and person feels all of a sudden need to buy certain product which has high level of desperation and is completely uncontrollable (Rook, 1987). There are many factors influencing on impulse buying behaviour. This research investigate the relationship between Visual Merchandizing as influence of window display, influence of in-store form, influence of floor merchandizing, influence of promotional signage on Impulse buying behaviour. Sample of 230 working women in formal sector of employment were taken for administering the structured questionnaire. The findings state that there is positive relation between visual merchandizing and its dimensions as influence of window display, influence of in-store form, influence of floor merchandizing, influence of promotional signage and impulse buying behaviour. And visual merchandizing has the positive effect on impulse buying behaviour. Keywords: Impulse buying behaviour, Visual merchandi...