Performance Marketing World

Omnicom continues reshuffle and Bray Leino launches new global proposition: Latest industry moves Catch all of this week's mergers, expansions, partnerships, and acquisitions in the performance marketing sector via the link in the comments. Top moves this week are:  – dentsu and Adthena partner to help UK brands advertise on ChatGPT – Permutive and Adform partner to offer identity-flexible activation – Bray Leino launch global B2B proposition GlobalAgility  – Omnicom to merge Mediahub and Hearts & Science – Dr. Martens plc expands partnership with Arena Media UK Toby Benjamin Kat Pouwer Stefan Sommer Chloe Grutchfield Alex Wares Kate Cox Alex Sherr Michael Boaler #industrymoves #agency #brand #marketing #performancemarketing #advertising #AI #adtech #mergers #acquisitions

Top #adtech and #martech tools this week: Channel Factory, GumGum, CrunchJunkie, Epsilon, News UK and X From a new ‘AI slop’ detection tool to Epsilon’s retail media measurement solution, here’s our round-up of new ways to power up your tech stack. Catch the full story via the link in the comments. This week: – Channel Factory launches AI slop detection  – GumGum introduces Mindset Agent – crunchjunkie launches AI visibility tracking platform – Epsilon introduces modular Brand Pages  – News UK gives brands direct access to real readers – X introduces Mentions Boost Anudit Vikram Marcus Startzel Jay Goebel Daniel Glynn Philipp Enders Esme Robinson Charlie Celino Monique Pintarelli #performancemarketing #adtechlaunch #marketingtools #AI

THIS is the news you need to know from the performance marketing world this week ⬇️ Our LinkedIn newsletter gives a bitesize chunk of the top stories marketers should know from the week. In this edition: Andy Burnham has shaken up the tech landscape and the likes of Apple and Google are facing new challenges and changes. Check it out below and subscribe to be notified every Friday 📲 #performancemarketing #marketing #adland #marketingnews

Just under one week to go! The PMW Awards extended entry deadline in next Thursday, 29 July. This is your absolute final opportunity to showcase your team's hard work from the past year and get the credibility you've earned. Win the ultimate stamp of approval and walk into your next pitch with backing from our judges Julia Katharina Klein, Grace Miller, Seb Bardin and Sophie Maycroft! Finalise your entries: https://lnkd.in/emyftUxG.

IPA Bellwhether: ‘A strong golden quarter will hopefully lie ahead’ Cautious optimism remains the name of the game for the UK advertising industry in reaction to the latest IPA Bellwether report, finding that Q2 2026 delivered a reasonable 6.9% growth. In the wake of these figures, PMW spoke to a panel of experts for their thoughts on the future of advertising. Read on via the link in the comments. With insights from: Julie Selman Magnite Philip Acton Adform Adam Jabłoński RTB House Shane Buckley Uber Advertising Luke Fenney LiveRamp Ed Wale LG Ad Solutions Stephanie Hallam RAAS LAB 🐄 Ed Barter Herdify Olly Lewis Studio B Mateusz Rumiński PrimeAudience Maor Sadra INCRMNTAL Matt Bahr Fairing Owen Griffiths The Sun News UK #performancemarketing #IPAbellwether #growth #adspend

Is marketing to machines all that different from marketing to people? On the latest episode of the Performance Marketing Unlocked podcast, Awin Global's Adam Ross explains how affiliates can fix their attribution crisis and embrace advertising's zero-click ecosystem. Alongside host Joe, the pair outline the challenges the industry is facing and map out the blueprint for a resolution. Listen or watch via the link in the comments. #performancemarketing #affiliatemarketing #search

I've got a favour to ask. I'm excited to share that PMW Unlocked will be back in March 2027 at a fantastic new London venue. Before we start planning, our team want to make sure we're building an event that's genuinely worth your time. So, I'm asking for your help. What's been missing from events you attended recently? What did you really find valuable? What could justify a team day out of the office? We want your honest opinions. If you can spare 10 minutes to complete our reader survey, your feedback will directly influence the agenda, speakers, networking and overall experience. As a thank you, you'll be entered into a draw to win one of 💶 three £100 Amazon 💶 vouchers. Have a look at our survey in the link below! 👀

Our picks for this week's top 5️⃣ performance marketing campaign are in! Scroll through to find out which brands have been leveraging innovative strategies to drive engagement and impact... Or head to the link in the comments to read more on the campaigns 🔗 ⬇️ This week's top 5: - Ford Motor Company’s social-first campaign with Born Social shows off hands-free driving - VisitScotland takes advantage of World Cup hype with Carat - 1664 Bière (Carlsberg Britvic) partners with The Streets for major live music activation, aided by ZEAL Creative - Carwow uses automatic number-plate recognition to target consumers - Genasys builds unique AI video game Stefan Tinnemann, Simon Cooper, Jill Walker, Mike McCoy, Alexandra Riley, Michael McDonnell, Ben Carter, Ed Halsey, Gavin Peters #performancemarketing #marketing #agency #brand #marketingcampaign

📈 IPA Bellwether: Is AI starting to disrupt adspend? 📉 The latest report showed main media spend plateauing across most channels – is AI to blame? One of the most striking findings in this quarter’s report was how AI was flagged by panellists as both the biggest threat and the biggest opportunity. PMW asked a panel of marketing leaders where the real advantage lies as the tech moves from experimentation into everyday workflows Full report through the link in the bio 🔗 With thoughts from: Ben Dimond— Parallel Anthony Clements — impact.com Alex Springer— OpenAttribution.org Felicia Asiedu — Cvent Julian Horberry — Fox Agency Chris Mellish— Accenture Song Matti Yahav — Fiverr Jodie Gillary — Kantar UK Sonny Mclean — Studio FanClub Daniel Todaro— Gekko Group - Marketing & Experiential Stephen Judge — Bonfire Creative Intelligence Adrian Montero — OnAudience Csaba Szabo — Integral Ad Science Crispin Beale — IDX Vinod Kashyap — Digital Envoy Debbie Oates — Experian Marketing Services Romain Gauthier — Didomi Alexander Igelsböck— Adverity Mark James — Converge Ben Cicchetti — WPP Keith Arrowsmith — Onetag Joseph Worswick — OpenX #performancemarketing #martech #marketing #advertising #ipabellwether

IPA Bellwether's Q2 report is still on the minds of marketers as they debate the key takeaways. From a shifting focus on events to an ‘unsurprising’ boom for CTV, PMW spoke to adland to determine whether they felt more hopeful or cautious in light of the report. Full report through the link in the bio 🔗 With thoughts from: Philip Duffield, The Trade Desk Chris Daly, CIM | The Chartered Institute of Marketing Stephen Jenkins, Too Many Dreams Karin Seymour, Sky Media UK Christian Gladwell, Sabio Veronica Norcross, Jellyfish Richard Ottoy, Assertive Yield B.V. Pierce Cook-Anderson, Mail Metro Media Julia Linehan, The Digital Voice™ Celine Saturnino, Mediaplus UK Conrad Arnavutian, MikeWorldWide Kate O'Loughlin, SuperAwesome Cameron Davies, Miroma Founders Network Sarah Logan, Intuit Mailchimp Hamza Kourimate, Dailymotion Advertising Charlotte Wells, Reach plc Fiona Salmon, Mantis Rob Ishag, TripleLift Sebastian Dreyfus, Sparks EMEA Ben Zloof, UniLED Software [more contributors in the comments] #performancemarketing #marketing #adland #IPA #IPABellwether