Smith Optics

We're proud to announce that SMITH is an official supplier for Emirates Team New Zealand.   Five-time winning America’s Cup champions. 2025 World Sailing Team of the Year. Now, wearing SMITH helmets and goggles for their 2027 title defense in Naples, Italy.    Read more at smithoptics.com.

The 2026 Uninvited Invitational just wrapped, and it was our biggest and best yet! Every year we raise the bar, and this year we didn't just raise it, we moved it to a whole new level. Qualifiers Day 1 closed out with an incredible Women's + Industry Night hosted by Girls* Industry at Woodward Park City. A networking opportunity for industry folk and a celebration of community, talent, and the people who make this industry what it is. Day 2 (Friday) This year, we evolved the Partner Plaza into its own standalone opportunity, giving brands the ability to buy in exclusively to this activation and connect with a new or extended audience across both Friday and Saturday, alongside our full event sponsors. And the Plaza delivered. In partnership with Woodward Park City, we introduced Youth Day, handing kids a bingo card and sending them on a mission to collect stamps from every brand in the Plaza. The result? Genuine, enthusiastic engagement between the next generation and the brands that support this sport. No screens, no passive scrolling, just kids running booth to booth, fired up to be part of it. That's the kind of brand connection you can't manufacture. We just built the playground Then came Finals Saturday. The level of competition on that hill was unlike anything we've seen before! The energy of the riders and the crowd was electric. To cap it off, we produced the full livestream in-house with WeMedia, and threw a little surprise into the mix: a live People's Choice Award voted on by the audience in real time. We'll let the footage speak for itself. We cannot thank our partners enough for your support. This event means so much to the snowboarding community and that was evident in the tears of many during the awards. We could not have done The 2026 Uninvited Invitational Presented by The North Face Without Woodward Park City YETI Subaru of America Nidecker Snowboards Fattire Union Binding Company CAPiTA Snowboarding COAL HEADWEAR SALTT Sun Bum Smith Optics Baldface Lodge Thank you to every athlete, partner, fan, and collaborator who made 2026 the one to remember. Catch you in New Zealand for the Open! Winners 1- Himari Takamori 2- Jess Perlmutter 3- Livia Tanno 4- Hinano Sakamoto 5- Bella Warren The North Face Never Stop Award - Yuri Bow YETI Rookie - Miyu Oishi Style Boss - Henna Ikola Switch Boss - Selin Lakatha People's Choice Award - Henna Ikola Baldface Stoke Award - Midori Oishimi Best Trick (Jib) - Himari Takamori Best Trick (Nicolas Cage) - Stefi Luxton Dark Horse - Mela Stalker YETI Day 1 Standouts: Marie Kuhlman Hinano Sakamoto Jess Perlmutter YETI Day 2 Standouts Midori Oishimi Henna Ikola Mela Stalker 👉 Catch the full livestream recap here, trust us, you don't want to miss it. https://lnkd.in/g56aCGQM

Like most of the world, we’ve been obsessing over the Artemis II mission and their safe return to Earth, but for us, their splashdown was uniquely exciting.   Included in NASA’s splashdown kit were SMITH Cascade Classic goggles, that are designed and made in the USA.   Read more about this historic moment on our blog: https://lnkd.in/gEQb3v85

Sixty years of innovation. An unforgettable week in the Dolomites.    Last week we brought our global community together in Italy for a week that celebrated all that SMITH stands for: innovation, connection, and mountain experiences.    From collaborations with industry leaders, Mips and Koroyd, to a VIP snowcat skiing experience, and a 60th anniversary party, the feedback was clear: every detail reflected our commitment to the experience.    Here's to sixty years of innovation, and to the experiences that define SMITH. 

We’re proud to have moved into a new building in Portland! The new space fosters creativity, collaboration, and innovation.

What makes a product great? People. Inside SMITH MFG, you'll find people who show up every day with pride for their work and care for one another. Their passion shows up in every product that leaves the floor, enhancing experiences around the world.

For 60 years, we've proudly crafted SMITH products in the USA. What began at a kitchen table in Sun Valley, Idaho, as one skier chasing clearer vision on stormy days has grown into a commitment to building products that elevate every outdoor experience. Come behind the scenes with us at our manufacturing facility in Clearfield, Utah. Meet the 120 skilled employees who assemble more than 1.5 million goggles, sunglasses, and prescription products each year."