Is transparency enough to improve performance? Performance marketers have more visibility into their campaigns than ever before. But seeing every fee, bid, and supply path doesn’t necessarily mean media budgets are being optimized for business growth. In his article with SmartBrief, Jaysen Gillespie argues that the industry’s next challenge is ensuring the algorithms making bidding decisions are optimizing for incremental value, not simply capturing conversions that would have happened anyway. Check out Jaysen’s perspective: https://lnkd.in/ePcGVbdr #ProgrammaticAdvertising #AdTech #RTBHouse
RTB House
Technologia, informacja i Internet
Warsaw, Poland 50 555 obserwujących
RTB House is a next-generation performance DSP that uses proprietary Deep Learning AI algorithms to help brands grow.
Informacje
RTB House is a next-generation performance demand-side platform (DSP) that uses proprietary Deep Learning AI algorithms to help brands grow. The company is the market leader in driving performance using Deep Learning across the entire purchase funnel. Founded in 2012 and now operating in 90+ markets, RTB House has always been private-by-design. It embraces first-party advertising and a relentless approach to innovation. RTB House offers end-to-end Deep Learning-powered AdTech products and solutions to maximize conversion, drive new customer acquisition, create engagement, and fuel long-term demand for a global base of clients. In 2026, RTB House launched rtb.com, a self-service platform specifically designed to allow small and medium-sized businesses and agencies to deploy auto-built creatives and maximize performance on any budget.
- Witryna
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http://www.rtbhouse.com
Link zewnętrzny organizacji RTB House
- Branża
- Technologia, informacja i Internet
- Wielkość firmy
- 1 001-5 000 pracowników
- Siedziba główna
- Warsaw, Poland
- Rodzaj
- Spółka prywatna
- Data założenia
- 2012
- Specjalizacje
- personalized retargeting, internet advertising, behavioral targeting, ecommerce, real-time bidding, recommendation, deep learning algorithms, programmatic, performance i technology
Lokalizacje
Pracownicy RTB House
Aktualizacje
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Parents are primed for bargains during the back-to-school sales. 75% of shoppers are willing to switch brands if their preferred option is too expensive. For brands in the sports, home, office, and fashion industries, now is the ideal time to capture their attention. To win them over: - Ramp up messaging throughout late summer. - Align communication with the right spending demographics. - Offer bargain bundles for value-conscious parents. Watch the video for one type of creative that can help you do this. Explore more key 2026 retail moments in our article: https://lnkd.in/ebN3baRS #RTBHouse #PromoPeriods #BackToSchool #Retargeting
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If a passionate sports fan buys a jersey, did your campaign drive that sale, or would they have bought it anyway? That’s the attribution challenge facing sports marketers today. Traditional metrics often fall short when measuring engagement from passionate fans, and proving that true growth requires moving beyond mass reach to build relevance within those communities. Our latest blog explores how brands use incrementality testing to prove what drives performance and how Deep Learning helps turn fan engagement into measurable business results. Read more: https://lnkd.in/ddH6eG3F #SportsRetail #DigitalAdvertising #RTBHouse
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Every marketer has that one project they’re most proud of. We asked Jordan Light from Tuckernuck what stands out most in his career, and his answer wasn’t a campaign or a record-breaking sales event. It was helping his organization evolve beyond a last-click mindset and build a more sophisticated approach to measuring marketing performance. Watch below to find out why he calls it a labor of love. #PerformanceMarketing #MarketingMeasurement #RTBHouse
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Why do so many marketers risk their company's entire retargeting strategy on a single provider? Different partners bring different strengths and reach different audiences. Expanding your mix can uncover incremental opportunities that one solution alone may never find. Check out the video below for Jason Blom's take on why leveraging more than one performance partner matters.👇 #DigitalMarketing #PerformanceMarketing #RTBHouse
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Most brands see the #WorldCup as a race for attention. The smarter strategy? Use it to build audience intelligence that drives #performance long after the final whistle. In his latest article for Performance Marketing World, VP of Global Product Commercialization at #RTBHouse, Jaysen Gillespie, explains why marketers should look beyond impressions and short-term ROAS. With #DeepLearning, brands can identify genuine purchase intent, strengthen first-party audience strategies, and create lasting value from major cultural moments. Read the full article: https://lnkd.in/dSVGifAg
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Are you working with a retargeting partner that excels at the following? 💪 • Tailored sub-campaigns to capture peak demand. • Stunning creative that converts. • In-app targeting that keeps users engaged and spending. • Activation of first-party signals from your best shoppers. • Flexible scenarios to ensure your stock flows with cadence. Learn how RTB House is helping to scale the fashion campaigns of the biggest brands. 📈 Visit: fashion.rtbhouse.com #RTBHouse #Fashion #AI #PerformanceAdvertising
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The modern brain forgets almost as quickly as it learns. That’s why cognitive neuroscientist Dr. Carmen Simon argues marketers need the courage of repetition. Showing up consistently reminds buyers what they’ve forgotten in a world overflowing with choices. But repetition alone isn’t enough. To be effective, frequency must be paired with differentiation. Every interaction should reinforce memory while giving buyers a reason to notice you again. Watch the full video below to hear Dr. Simon's perspective on the relationship between repetition, differentiation, and buyer memory. #Retargeting #ConsumerBehavior #RTBHouse
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Omnichannel innovation that brings 2.3x more conversions? Watch the video to see how one of Europe’s largest fashion brands linked online and in-store data to achieve truly exceptional campaign results. Read more at: https://lnkd.in/dAvtZwxA LPP S.A. #RTBHouse #SuccessStory #PerformanceAdvertising #Omnichannel
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Cannes Lions 2026 has wrapped up, but the industry's biggest conversations are far from over. Beyond celebrating creativity, this year's festival highlighted a growing shift toward greater accountability in advertising. As AI capabilities continue to evolve, marketers are rethinking how campaign success should be measured and whether traditional metrics tell the full story. As Sophia Cao, our Director of Strategic Partnerships, shares in MadTech Magazine, clicks, site visits, and ROAS don't always reveal whether audiences have genuine purchase intent. The industry is increasingly moving toward measuring meaningful engagement, enabled by AI-powered optimization that identifies real intent rather than simply driving traffic. What does that mean in practice? It means helping brands and agencies make smarter decisions in order to maximize the value of every campaign. Read the full article to explore the biggest takeaways from Cannes Lions 2026 and discover Sophia's perspective on the future of campaign measurement: https://lnkd.in/gVcTRN5T #RTBHouse #CannesLions #PerformanceMarketing #DeepLearning #AdTech