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MBA holder and CIM qualified goal-oriented marketer with over 10 years experience, having…
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Christina Patrick shared thisLast Friday, we hosted Dentally Live, our new flagship event and the culmination of our rebrand activations. Over 100 dental professionals came together to explore the future of Dentally, the role of AI in practice, how to unlock the benefits of AI without compromising trust, and the importance of patient experience as a lever for practice growth. It was an incredible day of talks, networking, product insight and conversation. A real highlight was presenting our first customer awards and launching Dentally Pulse, our new AI intelligence layer designed to work quietly in the background, helping practices reduce admin, save time and focus more on patient care. You can read more about Dentally Pulse here: https://lnkd.in/e3s2RBPF A huge thank you to my rockstar team, and Francesca Granato without whom this event simply would not have been possible. Sarah Revell Brigita Leonaviciute 👩🏻💻 Alan Mutton Shelley Glennie Bailey Sykes Maggie Mileham Stickells Ffion Clarke Ysella Lees and Sophia Khirani 👏 We’ll be announcing the date for 2027 soon, so keep your eyes peeled. 🚀🎉 #stressfreedentistry #dentally #dentallypulse #dentallylive2026
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Christina Patrick shared thisLast Wednesday I went along to my first AAR Exchange. It was a great evening, bringing marketers and NEDs together to share experiences, perspectives and advice. Marketing feels like it’s in a really interesting place right now. There’s a lot changing, a lot of pressure and a lot for teams to work through, so it was nice to step out of the day-to-day and have open conversations about what people are seeing and how they’re approaching it. It was great connecting with Tobi Asare, Hannah Brown and Annabel Venner and I look forward to our follow up conversations.Christina Patrick shared thisThe AAR Exchange launched three years ago with a simple idea: bring NEDs and marketers together in a reverse mentoring model, creating a genuine exchange of knowledge. What it has become since is something quite special. A close, warm community. A pause in the madness. A space to reflect, ask for advice, make connections, re‑energise and reframe. At a time when the industry can easily tip into self‑pity, two themes landed powerfully for me tonight. First, positivity. Not blind optimism, but a deliberate choice to focus on what’s possible. Second, agency. A reminder that while things are hard, we still have more influence and choice than we sometimes give ourselves credit for. Both felt empowering and uplifting. ❤️ If you work in marketing or hold a NED position and think this sounds like a community you want to be a part of then get in touch.
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Christina Patrick shared thisThe team at Dentally has been working hard behind the scenes to bring you 'Dentally presents: Your Next Chapter', our first ever product keynote. In this session, we’ll share how we’re continuing to make dentistry more stress-free, explore how practices can get more value from our latest features, and give you a look at what’s coming next. If you’re thinking about the future of your practice, this is one to watch. Check out the link to sign up in the commentsChristina Patrick shared thisWe've been building 👀 And now we're ready to showcase the latest updates on our debut YouTube Live. Find out more about the ways Dentally can help you: ⏰ Reduce admin burden 📈 Streamline clinical workflows 🤝 Deliver a better patient experience Join us at 1pm on Thursday 23rd April for Dentally Presents: Your Next Chapter: https://bit.ly/4syuXLO See you then!
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Christina Patrick posted this🔔 🚀My team is growing 🔔🚀 As we embark on this next chapter at Dentally, our marketing team is expanding to deliver a world-class experience for our customers. We’re building a global growth engine that keeps us laser-focused on what we need to say, who we need to reach, and how we drive real impact. As part of this, we’re kicking off hiring with two important roles roles: 📶 Marketing Operations Lead To build and run the engine connecting our systems, data and execution to drive performance at scale. 🤝Head of Customer Marketing To own the lifecycle from onboarding and adoption through to advocacy and expansion. You’ll be joining at a defining moment with the launch of our new brand, a rapidly evolving product, and a pretty amazing team that’s ambitious and excited about what comes next. If you’re excited by the opportunity to shape, build and scale then I’d love to hear from you. Links to apply in the comments. #Hiring #MarketingLeadership #SaaS #Growth #CustomerMarketing #MarketingOps
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Christina Patrick shared thisLast week was a week of firsts! I spent the week in Vancouver with the Canadian team and really got to know how they’re supporting practices across Canada. The team kicked off the first in a series of dental trade shows we’ll be attending across Canada, the UK, Australia and New Zealand this year with #PDC2026. It was also the first activation of the new Dentally brand. There’s nothing quite like a trade show for grounding your thinking in the reality of customers. They remind you that the best technology isn’t about adding more features. It’s about removing friction. I leave with a greater understanding of the Canadian market, and lots of excitement for what the marketing team is planning for the region. A huge thank you to Joyce C., her team and Rachel Nelson for the warm welcome and hospitality. I’m looking forward to coming back and seeing the progress. #Dentally #PDC2026 #DentalTechnology #practicemanagementsoftware
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Christina Patrick shared thisMy first 100 days at HSO have been quite the adventure. When I joined, Dentally was already part way through a rebrand. What quickly became clear was that our brand needed to reflect the direction of the product and the future we’re building for dental teams around the world. Dentally’s smarter workflows, connected technologies and AI-powered capabilities help practices run and grow with confidence in a way that is stress-free. This rebrand had to be more than just a new look and I was fortunate to arrive at the right time to shape the final stretch and bring it to life with an incredible team. I’m pleased to share that after months of hard work, the new Dentally is here and the future of dentistry looks bright. We’ve got some really exciting new things coming up in the next few months that I can’t wait to share, but in the meantime come and check out our new website. https://lnkd.in/ezxJKa_m
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Christina Patrick reposted thisChristina Patrick reposted thisWe're looking for a Marketing Operations Manager to join our team! This is a hands-on role perfect for a tech-agnostic problem-solver. You'll manage our MarTech stack and help us solve a variety of challenges. We're re-opening this position after a brief hiring freeze and are eager to find the right fit.
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Christina Patrick reposted thisChristina Patrick reposted thisCome and join my team! I'm on the hunt for a Content Marketing Executive. Do you 🗓️ Have 4+ years working in marketing 💡 Know your SEO from your OMGs 📝 Love creating content that attracts and persuades 👥 Get on well in a team environment and know how to work with internal stakeholders If the answer is yes then hit the apply button ➡️ https://lnkd.in/e4mXf-iW
Christina Patrick commented on a post
4w
I love this write up Duncan and couldn’t agree with you more!
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Christina Patrick reacted on thisChristina Patrick reacted on thisAt Dentally, we’re always working on new features and updates based on user feedback. This month, these have included: New short notice setting controls Improved Complex Care Pathway management (NHS England Only 🏴) Bespoke Canadian enhancements (CA Only 🇨🇦) For more on our latest updates, head to the Dentally News Centre: https://news.dentally.com/ Thank you to Hansa Rastogi for this month's updates! #Dentally #StressFreeDentistry #PracticeManagement #DentalManagement #DentallyUpdates
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Christina Patrick liked thisChristina Patrick liked this"It is easy to feel overwhelmed by the number of systems and solutions available. Instead of starting with technology, start with the problem." - James Harker, Executive Director UK & APAC, Henry Schein One. That's the principle at the heart of Designing a Stress-Free Practice, Dentally's new guide for practice owners, principals and clinical leaders. Not a software brochure. Not a list of features. A practical guide to where the friction in modern dental practice actually comes from and how to reduce it. Covering five themes: protecting time and focus, supporting teams, growing with confidence, keeping everyone connected and creating consistency at every touchpoint. Download the guide now: https://lnkd.in/exHz_dS5 #StressFreeDentistry #Dentally #DentalPractice #PracticeManagement #DentalLeadership
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Christina Patrick reacted on thisChristina Patrick reacted on thisThirteen years ago we started Dentally because we thought we could make running a dental practice a little bit better. That goal hasn’t changed. What has changed is the technology available to us. For the first time, I genuinely believe we have the tools to make running a dental practice a lot better, not just a little bit better. Last Friday we had the opportunity to share that vision at Dentally Live. It also gave us the chance to spend a day with so many of our customers, something we’d never done before. Looking around the room on Friday, it struck me just how far we’ve come. We recently passed 5,000 practices using Dentally and seeing so many customers together in one place was one of those moments I’ll remember for a long time. I’m excited about where we’re heading next. I think we’re at an inflection point where technology can quietly take care of more of the small tasks that slow practices down every day. The result isn’t better technology. It’s more time for people and more time for patient care. The day wasn’t perfect - we’re a software company, not an events company! But I’m incredibly proud of the whole team. Pulling together our first event while continuing to build and support Dentally was no small achievement. Thank you to everyone who joined us, shared your feedback and made our first Dentally Live such a memorable day. Thirteen years on, I think we’re only just getting started.
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Christina Patrick reacted on thisChristina Patrick reacted on thisShaping the future of patient care ✨ Our management team recently attended the Dentally Vision Conference, gaining valuable insight into the latest developments in dental technology, clinical governance and patient experience. The day highlighted how thoughtful innovation, smarter systems and more personalised communication can strengthen both practice performance and the patient journey. We returned with practical ideas that will help us continue refining the Kreate Dental experience across our practices. Thank you to Dentally for hosting such an insightful and forward thinking event. #KreateDental #Dentally #DentalLeadership #PatientExperience
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Christina Patrick liked thisChristina Patrick liked thisThe conversations this morning have centred around one key theme: How can technology help practices spend less time managing administration and more time focused on patients? We’re about to share some exciting news from the main stage that speaks directly to that challenge. Stay tuned… #DentallyLive #Dentistry #StressFreeDentistry #PracticeManagement #CPD #DentalIndustry #DentalTeam
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Christina Patrick reacted on thisChristina Patrick reacted on thisTurns out, you can take the hygienist out of the operatory... but not the scrubs. Victoria Martinec, RDH caught up with April Lowry as we put the finishing touches on Voice Perio ahead of Dykema. They talked about why she still wears scrubs, how years in practice shaped the product, and why building technology starts with understanding the people who'll actually use it. Sometimes the best product meetings begin with clinical experience. We'll see you at Dykema!
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Christina Patrick liked thisChristina Patrick liked thisWho is the leader in this photo? Is it my husband, trailblazing the path ahead? Or is it me (taking the photo from the back) making sure the group stays together and ensuring we all get there safely? For me, the answer is both. Leadership isn't a single position; it’s a responsibility that adapts to what the moment needs... Sometimes leadership is about going first: carving out the path forward, taking the initial risk, and setting the direction. Other times, leadership is about going last: It’s the "Leaders Eat Last" mindset. It means watching the rear, making sure no one gets left behind, and prioritising the safety and success of the collective group over your own progress. Great teams don't just rely on a single person always at the front. They thrive because the journey is protected from every angle when it needs to be. p.s if you asked my husband, he would 100% say he is the leader 😉 #Leadership #Teamwork #LeadersEatLast #Collaboration
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Christina Patrick liked thisChristina Patrick liked thisYou know it's getting to the end of the month when your Claude usage bar looks like this... Loads of tools built for the team. Countless prompts. One very yellow progress bar. The irony is it always runs dry right when something's actually working and then the errors start, and you can't tell if it's a bug or just the credits tapping out. At least i know im squeezing the most out of it! Anyone else trying to find new and inventive ways to reduce token usage? 😅
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