Diageo's Scotch Whisky Success in Taiwan's Dynamic Market

台灣是全球第六大蘇格蘭威士忌市場，#蘇格蘭威士忌 佔台灣市場 85% 的銷量，而英國品牌 Diageo 更是推動台灣威士忌與調酒文化發展的重要推手之一。 Diageo 除了長期透過 KEEP WALKING 夢想資助計畫鼓勵在地創新與夢想實踐，有「調酒界奧斯卡」之稱的 World Class 世界頂尖調酒總決賽也將在明天舉行！來自各地的頂尖調酒師將用創意與精湛技藝，展現英國調酒文化的獨特魅力 🍸 英國在台辦事處很高興能長期支持英國企業深耕台灣市場，協助英國品牌更深入了解台灣的法規環境與市場需求。 就像英國對台貿易特使福克納勳爵（Lord Faulkner of Worcester）所說：「最好的夥伴關係，建立在共同的品味之上。」 未來，英國在台辦事處也將持續扮演橋樑角色，協助更多優秀的英國品牌與台灣建立更緊密的連結 🤝 關於英國零售品牌在台灣市場發展的相關機會，歡迎聯繫英國在台辦事處進口諮商服務主任盧小姐 👉 karis.lu@fcdo.gov.uk Taiwan is the world’s sixth-largest market for Scotch whisky, with Scotch accounting for 85% of whisky sales in Taiwan. UK brands like Diageo have played a role in bringing British whisky and cocktail culture to Taiwan. In addition to its KEEP WALKING Fund, which supports local innovation and the pursuit of dreams, Diageo will also host the World Class Global Finals tomorrow, bringing together top bartenders from around the world to showcase their creativity, craftsmanship, and the distinctive charm of British cocktail culture🍷 The British Office Taipei is pleased to have supported British businesses in deepening their presence in Taiwan, helping UK brands better understand Taiwan’s regulatory environment and market needs. As Lord Faulkner of Worcester, the UK Trade Envoy to Taiwan, said: “Great partnerships are built on shared taste!” Looking ahead, the British Office Taipei will continue to help more outstanding British brands build stronger connections with Taiwan🤝 To find out more about opportunities for UK retail and consumer brands in Taiwan, please contact Karis Lu from the ESS (Export Support Service) team at the British Office Taipei👉 karis.lu@fcdo.gov.uk Joel John Derbyshire Sam Wood Ted Liang Loreta Kuan 英僑商務協會 British Chamber of commerce in Taipei

The world’s biggest dinner party has a business sequel. Every Bastille Day, France reminds the world that food is more than something we share. It’s culture, community and celebration. Three months later, that same spirit takes on a commercial dimension at SIAL Paris, where the global food industry comes together to shape what’s next. For Australian and New Zealand food and beverage exporters, it’s an opportunity to connect with 285,000 buyers, decision-makers and professionals from across Europe, Asia, the Americas and beyond turning conversations into international trade. If your ambition is global, your next seat at the table might just be in Paris. Bonne Fête Nationale. #BastilleDay #SIALParis #SIALNetwork #ANZExporters #FoodAndBeverageExports #InternationalTrade #FoodExports

How the London Spirits Competition Generated Global Press. The 2026 competition demonstrated the growing influence of the London Spirits Competition as a platform not only for judging spirits, but also for helping winning brands gain visibility among consumers, retailers, importers, distributors, hospitality buyers, and media worldwide. As the London Spirits Competition enters its landmark 10th edition in 2027, entrants can expect even greater global visibility, expanded media coverage, enhanced winner promotion, and new opportunities to showcase their products to the international drinks trade. Here is the full report: https://lnkd.in/d7A55DAn London Competitions Beverage Trade Network

French excellence extends far beyond the table. Bastille Day is a celebration of French history, craftsmanship and the art of bringing people together. At Entrecôte Melbourne, those traditions were reflected through exceptional hospitality and cuisine inspired by one of the world’s great gastronomic cultures. France’s influence also extends to global trade. For 62 years, SIAL Network has connected food and beverage businesses with buyers, distributors and decision-makers through exhibitions across Europe, Asia and North America. For Australian and New Zealand food and beverage suppliers, supporting peak industry bodies and government agencies, these platforms are a means to showcase premium products, strengthen international relationships and unlock export growth in established and emerging markets. The world’s leading food exhibitions aren’t simply places to exhibit. They are where global opportunities begin. #SIALNetwork #ANZExporters #FoodAndBeverageExports #InternationalTrade #ExportGrowth

There's something incredibly rewarding about building relationships with people who see their business as an extension of who they are. When your work becomes part of your identity, networking no longer feels like an obligation, it becomes a genuine way to satisfy our need to connect while helping each other grow and succeed. That's what makes communities like this so inspiring.

More companies need to capitalize on big moments in culture - and move quickly to execute. I imagine pubs are pretty quiet today across England. If I was running marketing for a pub, I'd have offers tee-d up and ready depending on the result. If England win - All beers 50% the next day. The people are still tired from last night's shenanigans, but the energy and emotions are high, so they just need a slight nudge back to pub. If England lose - £3 Bangers and Mash and any British Beer- Make a play about restoring national pride. The nation are not going to feel like going to the pub - so make an offer they can't refuse - and once they're in the door, no doubt more drinks will be served.... Cultural moments are going to inevitably bring spikes and dips to most brands, with the right strategy you can get yourself on the right side of the graph. Nice example from TUI.

I didn't expect every market to have its own way of drinking. #SoberAsianTour2026 Expanding internationally isn't just about finding distributors. It's about spending time with bartenders, hospitality professionals and partners to understand how people actually drink, celebrate and experience alcohol-free spirits. Every market has its own habits, expectations and culture. The more time we spend on the ground, the better we can support our partners and adapt our approach. A special thank you to SIMDI Group, Adam Ramic, Varun Thapa, Ibrahim Hameesh and yooshau saeed for sharing their expertise, local insights and passion throughout this journey. That's one of the biggest lessons we've learned while growing Sober Spirits internationally. #MindfulDrinking #BusinessDevelopment #InternationalGrowth #Hospitality #NonAlcoholicSpirits

Great events are remembered for the details. A great coffee isn't just a refreshment. It's a conversation starter, a networking hub and an opportunity to leave a lasting impression. Our latest article, The Ultimate Guide to Coffee Cart Hire in Sydney, explores what separates an ordinary coffee service from a premium event experience. From choosing the right number of baristas to custom branding and guest experience, we've shared the insights we've gained from delivering coffee experiences for some of Australia's leading brands. Whether you're planning a corporate event, conference, product launch or brand activation, the right coffee service can make a real difference. At Captain & Co, every cart is designed and built in-house, every coffee is made using specialty-grade beans, and every event is delivered by passionate professional baristas. Read the full guide here: https://lnkd.in/gPyT4qam Have you ever attended an event where the coffee stood out for all the right reasons? #CoffeeCartHire #CorporateEvents #BrandActivation #EventMarketing #EventPlanning #SydneyEvents #SpecialtyCoffee #ConferencePlanning #ExperientialMarketing #CaptainAndCo

What can a private members' club teach us about the future of fine wine? Private members' clubs emerged in 19th-century London as places where Britain's political and commercial elite could build trust, exchange ideas and strengthen relationships away from public view. Informal circles became formal memberships. I didn't know anything about private members' clubs before arriving in London ten years ago. So when I had the opportunity to join 67 Pall Mall, I jumped at the chance to study Britishness up close, while still feeling somehow at home—67PM is, after all, dedicated to #wine. Over the past decade, I've watched the club grow from a single London location into an international community spanning Europe and Asia. Yet the same model—built on trust, community and shared interests—is now being tested by a generation that has a very different relationship with status, exclusivity and fine wine itself. In our latest Areni Global #podcast, I speak with Grant Ashton, founder and CEO of 67 Pall Mall, about what this evolution can teach us about the future of fine wine. We discuss: 🍷 How a club that began almost by accident grew into one of the world's largest international fine wine communities, with locations across Europe and Asia. 🍷 What private members' clubs reveal about changing patterns of work, community and consumption 🍷 How younger consumers engage with the category 🎧 Link to the episode in the comments. Kathrine Larsen-Robert MS Constanza Cabello Jamie Feng Cedrik Guerinel Lorraine Carrigan Stephanie Barnett Helen Maclean Hannah Van Susteren Guy Woodward Martijn Brouwer Federico Moccia Paul Richards Adrian Garforth MW Jane Anson Richard Hemming MW Richard Bampfield Michele Munro

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